PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI LAMPUNG

2021 ◽  
Vol 6 (2) ◽  
pp. 77-84
Author(s):  
Siska Setiawati, Destika, Merah Rizki Ramadhoni, Vicky F Sanjaya
Keyword(s):  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Statistical Tests ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
The Given

ABSTRACTThis study aims to examine the effect of work motivation and work environment on employee performance. The method used in research with a questionnaire. The sample of the study may be 50 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The conclusion of this study is the influence of work motivation and work environment on employee performance. Performance is the work result in quality and quantity that can be achieved by an employee in carrying out the task in accordance with the given responsibility. In order for employee performance to be consistent, it is necessary to identify the factors that influence performance, including work motivation, work discipline and work environment.Keywords: Work Motivation, Work Discipline, Work Environment, Employee PerformanceABSTRAKPenelitian ini bertujuan untuk menguji pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Metode yang digunakan dalam penelitian ini dengan kuesioner. Sampel dari penelitian berjumlah 50 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai Faktor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Kesimpulan penelitian ini adalah pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Kinerja adalah hasil kerja secara kualitas dan kuantitas yang dapat dicapai oleh seorang karyawan dalam melaksanakan tugas sesuai dengan tanggung jawab yang diberikan. Agar kinerja karyawan selalu konsisten maka harus mengidentifikasi faktor-faktor yang mempengaruhi kinerja antara lain adalah motivasi kerja, disiplin kerja dan lingkungan kerja.Kata Kunci : Motivasi Kerja, Disiplin Kerja, Lingkungan Kerja, Kinerja Karyawan

scholarly journals THE ROLE OF MEDIATION ON WORK SATISFACTION TO WORK ENVIRONMENT, TRAINING, AND COMPETENCY ON EMPLOYEE PERFORMANCE

2021 ◽  
Vol 19 (3) ◽  
pp. 469-482
Author(s):  
Kusni Ingsih ◽  
◽  
Nelis Riskawati ◽  
Agus Prayitno ◽  
Shujahat Ali ◽  
...  
Keyword(s):  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Work Training ◽  
Positive Effect

This study aimed to determine the effect of work environment, training, and competence on work satisfaction in improving employee performance. The object in this study is PT. Asaputex Jaya, located in Tegal City, engaged in woven sarong’s trading business with the Korma Tree brand. The sample used in this study was determined by a simple random sampling method, obtaining 105 respondents. The data in this study were obtained through a questionnaire that was filled out independently. The analysis used in this study uses the analysis method of Structural Equation Modeling (SEM). This study proves and concludes that: work environment and work training have a significant positive effect on work satisfaction. However, competence does not affect work satisfaction. Besides, the work environment negatively affects employee performance, and work training does not affect employee performance. Also, competence and work satisfaction have a significant positive effect on employee performance. Further research must develop more varied models to provide different research findings, such as adding work stress variables, work motivation, work discipline, and others.

scholarly journals PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI DAN DISIPLIN SERTA DAMPAKNYA PADA KINERJA

2020 ◽  
Vol 1 (01) ◽  
pp. 59-78
Author(s):  
Tri Wiryawan ◽  
Risqon Risqon ◽  
Nyimas Noncik
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Positive Influence ◽  
Equation Modeling ◽  
Positive Effect

Results of the conclusion of the study aimed to examine the positive influence of the Work Environment on Work Motivation, the positive influence of the Work Environment on Work Discipline, the positive influence of Work Motivation on Work Discipline, the positive influence of Work Discipline on Employee Performance, the positive influence of Work Motivation on Employee Performance. Structural  Equation Modeling with the help of AMOS 21.0 is used to test the proposed hypotheses. After data analysis and in-depth discussion of the five hypotheses in this study, the following conclusions can be drawn. 1) The work environment has a positive effect on work motivation. 2) The work environment has no positive effect on work discipline. 3) Work motivation has a positive effect on work discipline. 4) Work motivation has a positive effect on employee performance. 5. Work discipline does not have a positive effect on employee performance   Abstrak Hasil kesimpulan daripada penelitian yang  bertujuan untuk menguji pengaruh positif Lingkungan Kerja pada Motivasi Kerja, pengaruh positif  Lingkungan Kerja pada Disiplin Kerja, pengaruh positif Motivasi Kerja pada Disiplin Kerja, pengaruh positif Disiplin Kerja pada Kinerja Pegawai, pengaruh positif Motivasi Kerja pada Kinerja Pegawai. Structural Equation Modeling dengan bantuan AMOS 21.0 digunakan untuk menguji hipotesis-hipotesis yang diajukan. Setelah dilakukan analisis data dan pembahasan yang mendalam dari kelima hipotesis dalam penelitian ini dapat ditarik kesimpulan sebagai berikut.1) Lingkungan kerja berpengaruh positif pada motivasi kerja.2) Lingkungan kerja tidak berpengaruh positif pada disiplin kerja. 3) Motivasi kerja berpengaruh positif pada disiplin kerja. 4) Motivasi kerja berpengaruh positif pada kinerja pegawai. 5. Disiplin kerja tidak berpengaruh positif pada kinerja pegawai.

scholarly journals Pengaruh Motivasi Kerja, Kompetensi, Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan PT. Asuransi Jiwa di Kota Batam Dengan Organizational Citizenship Behavior Sebagai Variabel Intervening

2019 ◽  
Vol 4 (2) ◽  
pp. 296 ◽  
Author(s):  
Suhardi Suhardi
Keyword(s):  
Structural Equation Modeling ◽  
Work Environment ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Life Insurance ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Citizenship Behavior ◽  
Equation Modeling

<p><em>This study aims to determine the effect of variables on work motivation, competence, work environment, compensation for organizational citizenship behavior (OCB) and the performance of life insurance officers in Batam City. The research sample was 260 respondents with multystage sampling method and designed purposive sampling. Data were collected using a questionnaire with a Likert scale and then analyzed by Structural Equation Modeling (SEM) through AMOS program version 21. The results of the analysis prove that work motivation has a significant effect on Organizational Citizenship Behavior (OCB; work motivation has a significant effect on employee performance; Competence has a significant effect on Organizational Citizenship Behavior (OCB); Competence has a significant effect on employee performance; The work environment has a significant effect on Organizational Citizenship Behavior (OCB); The work environment has no significant effect on employee performance; Compensation has no significant effect on Organizational Citizenship Behavior (OCB); employee performance; Organizational Citizenship Behavior (OCB) has a significant effect on the performance of life insurance employees in Batam city. Effect of intervening Organizational Citizenship Behavior (OCB) variables: el What Motivation, Competence, Work Environment and Compensation if through Organizational Citizenship Behavior (OCB) will actually weaken the performance of life insurance employees in the city of Batam.</em></p><p> </p><p>Penelitian ini bertujuan untuk mengetahui pengaruh variabel motivasi kerja, kompetensi, lingkungan kerja, kompensasi terhadap <em>Organizational Citizenship Behavior</em> (OCB) dan kinerja petugas asuransi jiwa di Kota Batam. Sampel penelitian ini adalah 260 responden dengan metode multystage samplingdan didesain purposive sampling. Data dikumpulkan menggunakan kuesioner dengan skala likert dan kemudian dianalisis dengan <em>Structural Equation Modeling</em> (SEM) melalui program AMOS versi 21. Hasil analisis membuktikan Motivasi kerja berpengaruh signifikan terhadap <em>Organizational Citizenship Behavior</em> (OCB; Motivasi kerja berpengaruh signifikan terhadap kinerja karyawan; Kompetensi berpengaruh signifikan terhadap <em>Organizational Citizenship Behavior</em> (OCB); Kompetensi berpengaruh signifikan terhadap kinerja karyawan; Lingkungan kerja berpengaruh signifikan terhadap <em>Organizational Citizenship Behavior</em> (OCB);Lingkungan kerja berpengaruh tidak signifikan terhadap kinerja karyawan; Kompensasi berpengaruh tidak signifikan terhadap <em>Organizational Citizenship Behavior</em> (OCB);Kompensasi berpengaruh signifikan terhadap kinerja karyawan; <em>Organizational Citizenship Behavior</em> (OCB) berpengaruh signifikan terhadap kinerja karyawan asuransi jiwa di kota Batam. Pengaruh variabel intervening <em>Organizational Citizenship Behavior </em>(OCB): Baik variabel Motivasi, Kompetensi, Lingkungan Kerja, dan Kompensasi apa bila melalui <em>Organizational Citizenship Behavior</em> (OCB) justeru akan memperlemah kinerja karyawan asuransi jiwa di kota Batam.</p>

scholarly journals PENGARUH LINGKUNGAN KERJA, MOTIVASI, KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI JOB SATISFACTION PADA KARYAWAN PT BPR BKK TAMAN PERSERODA PEMALANG

Neraca ◽  
2022 ◽  
Vol 17 (2) ◽  
pp. 127-137
Author(s):  
Irawan Supriyatno ◽  
Djauhar Edi ◽  
Indah Prima
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Modeling ◽  
Work Environment ◽  
Financial Services ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Exogenous Variable ◽  
Equation Modeling

This research was carried out to determine the effect of work environment, motivastion and compensation on performance through job satisfaction as an intervening variable PT BPR BKK TAMAN Perseroda, This study used porposive sampling technique where the selected sample was 50 respondents who were employees of  PT BPR BKK TAMAN Perseroda, a financial services provider company, the date were analyzed throught Structural Equation Modeling (SEM), method and SMARTPLS 3 dfe to the small number of targeted respondent from result of the study, it was found that the environment, motivation, and compensation had a significant effect on job satisfaction and employee performance, beside job satisfaction had a significant effect on performance moreover the intervening varable namely job satisfaction could partially moderate exogenous variable Keyword: work environment, work motivation, compensation, performance, job satisfaction

scholarly journals The Effect of Empowerment, Work Environment, and Career Development on Employees Performance with Work Motivation as The Intervening Variable in The Government of Aceh - Indonesia

2021 ◽  
Vol 2 (6) ◽  
pp. 376-386
Author(s):  
Em Yusuf Iis ◽  
Wahyuddin ◽  
Armanu Thoyib
Keyword(s):  
Career Development ◽  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Employee Empowerment ◽  
Equation Modeling ◽  
Analysis Method ◽  
Government Employees ◽  
The Government

This study aimed to examine the effect of employee empowerment, work environment, and career development on the performance of Aceh Government employees. Data were obtained by distributing questionnaires to 150 employees. Data analysis method was Structural Equation Modeling (SEM). The results showed that employee empowerment, work environment, and employee career development affected work motivation and employee performance significantly. In addition, employee empowerment and work motivation have a direct and significant influence on employee performance, and career development and work environment also have a direct effect on performance. Work motivation partially mediates the influence of employee empowerment, work environment, career development on performance. The Government of Aceh is expected to improve career development in order to create a conducive work environment to improve the performance of Aceh Government employees.

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KOTA PADANG

2020 ◽  
Author(s):  
Lidya Agusti
Keyword(s):  
Leadership Style ◽  
Spatial Planning ◽  
Work Motivation ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Public Works ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Independent Variable ◽  
And Performance

The purpose of this study are: 1. To explain the presence or absence of influence of leadership style, work motivation and work discipline on the performance of employees Public Works Department and Spatial Planning Padang City. 2. Measuring the magnitude of the influence of leadership style, organizational culture and organizational commitment to the performance of employees of Public Works and Spatial Planning Padang City. This research was conducted in August 2017 at Public Works Department and Spatial Planning of Padang City The samples used in this study were 83 respondents. The independent variable in this research is Leadership Style (X1), Work Motivation (X2) and Work Discipline (X3). The dependent variable is Employee Performance (Y) Data collection techniques are questionnaires. Data analysis techniques using Descriptive Analysis and Inferential Analysis. To know the influence of independent variable to dependent variable partially, used t test. While to know the influence of independent variable to dependent variable simultaneously, used F test. The assumption used in validity test is if R-count&gt; R-table item declared valid. The R-arithmetic shown in the table above, from each item indicates that R-arithmetic&gt; R-table so the item is declared valid. Leadership Style (X1), Work Motivation (X2), Work Discipline (X3) and Performance (Y) Valid. All of the research variables had Cronbach's alpha values above 0.70 and thus expressed reliably or reliably. The value of Cronbach's alpha variable Leadership Style (X1) is 0.857, Job Motivation (X2) is 0.813, Job Discipline (X3) is 0.736, and the performance variable (Y) is 0.844. In the hypothesis testing of the study found the result that the significance value of leadership style variable (X1) is with the value (sign β = 0,049, p &lt;0,05), Work Motivation variable (X2) with value (sign β = 0.001 p &lt;0.05) , and Work Discipline variable (Y) with value (sign β = 0,041 p &lt;0,05). With the finding of sign β above mentioned, it is stated that Leadership Style (X1), Work Motivation (X2) and Work Discipline (X3) have a significant effect on performance (Y) of Public Works and Spatial Planning Official of Padang City. The magnitude of the influence of the three variables on the performance of employees of Public Works Department and Spatial Planning Padang City is 27.8% (R2 = 0.278).

Θεματικά μουσεία της Ελλάδας και τουριστικό μάρκετινγκ

2021 ◽  
Author(s):  
Παναγιώτης Ιωακειμίδης
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Exploratory Factor Analysis ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha

Η παρούσα διδακτορική διατριβή αποσκοπεί στο να καταγράψει την ικανοποίηση των επισκεπτών από τις παρεχόμενες υπηρεσίες στα θεματικά μουσεία της Ελλάδας, την πρόθεση συμπεριφοράς των επισκεπτών και κατά πόσο τεχνικές του τουριστικού μάρκετινγκ λαμβάνουν χώρα στα θεματικά μουσεία. Έγινε μία προσπάθεια να καταγραφούν οι απόψεις των ανθρώπων των θεματικών μουσείων και η αντίληψή τους σχετικά με το τουριστικό μάρκετινγκ, οι αντιλήψεις των επισκεπτών σχετικά με την εμπειρία που βιώνουν σε ένα θεματικό μουσείο, ο βαθμός ικανοποίησης τους, η υφιστάμενη κατάσταση που επικρατεί στα θεματικά μουσεία της χώρας και οι ενδεχόμενες αλλαγές που μπορούν να προκύψουν με απώτερο σκοπό την αύξηση της επισκεψιμότητας. Ένα αξιοσημείωτο της παρούσας έρευνας, είναι ένας σημαντικός αριθμός προσωπικών συνεντεύξεων με κατοίκους περιμετρικά των μουσείων που ερευνήθηκαν και η προσπάθεια καταγραφής των απόψεων και αντιλήψεων τους για τα μουσεία αυτά.Διενεργήθηκε επίσης μία ποσοτική έρευνα σε επισκέπτες θεματικών μουσείων της χώρας μας αλλά και στο ανθρώπινο δυναμικό που εργάζεται σε πολιτιστικούς οργανισμούς, καθώς και εκπαιδευτικούς. Διακρίνοντας τα μουσεία σε δημόσια και ιδιωτικά, σημαντική ήταν η καταγραφή απόψεων ότι στα περισσότερα δημόσια θεματικά μουσεία τα οποία λειτουργούν κάτω από την επίβλεψη του δημόσιου φορέα, δεν υπάρχουν συχνά δυνατότητες για καινοτομία και πρωτοτυπία. Τα πορίσματα της παρούσας διδακτορικής διατριβής είναι αρκετά σημαντικά λόγω της έλλειψης προηγούμενης έρευνας επάνω στα θεματικά μουσεία της Ελλάδας, από την οπτική του μάρκετινγκ και την αναγκαιότητα αυτού. Η πλειονότητα των ανθρώπων των θεματικών μουσείων με τους οποίους ήρθα σε επαφή, εντοπίζουν την ανάγκη για τεχνικές τουριστικού μάρκετινγκ στα μουσεία καθώς όλοι αντιλαμβάνονται ότι οι επισκέπτες αναζητούν ποιοτικότερες ψυχαγωγικές επιλογές, έχουν περισσότερες απαιτήσεις επισκεπτόμενοι ένα θεματικό μουσείο και ευελπιστούν σε μία βιωματική και διαδραστική εμπειρία που θα τους μείνει αξέχαστη. Σε αυτό το εγχείρημα, συνεργός είναι τα ποικίλα οπτικοακουστικά μέσα των νέων τεχνολογιών που ενισχύουν το βιωματικό χαρακτήρα της επίσκεψης και ερευνώνται στη διατριβή. Η παρούσα διατριβή αποτελεί μία πρώτη προσπάθεια χαρτογράφησης των τεχνικών τουριστικού μάρκετινγκ που χρησιμοποιούν τα θεματικά μουσεία της χώρας , τις σημαντικές ιδιαιτερότητες του τουρισμού που έχουν άμεση επίδραση στην επισκεψιμότητα των θεματικών μουσείων και τέλος προτάσσει ενέργειες και τεχνικές μάρκετινγκ για να δημιουργηθεί ένας ενάρετος κύκλος πολιτισμού - ψυχαγωγίας - οικονομίας. Για την επεξεργασία των δεδομένων της ποσοτικής έρευνας χρησιμοποιήθηκε το στατιστικό εργαλείο SPSS, αναλύθηκαν τα ευρήματα της Διερευνητικής Ανάλυσης Παραγόντων (Exploratory Factor Analysis) και των τεστ αξιοπιστίας με τον δείκτη Cronbach’s Alpha, εφαρμόζοντας και την μέθοδο Μοντελοποίησης Δομικών Εξισώσεων (Structural Equation Modeling, SEM) για τον έλεγχο των ερευνητικών υποθέσεων. Οι ερευνητικές υποθέσεις δημιουργήθηκαν έπειτα από ενδελεχή έρευνα μοντέλων που εφαρμόστηκαν σε προηγμένες μουσειολογικά χώρες, όπως η Ισπανία, η Ιταλία, η Ολλανδία κ.α. και μπορούν να ληφθούν σοβαρά υπόψιν στο κοινωνικό-οικονομικό περιβάλλον της Ελλάδας. Απώτερος στόχος του ερευνητικού μοντέλου είναι εάν ο επισκέπτης θα οδηγηθεί σε μελλοντική επίσκεψη (revisit ) ή θα αποτελέσει ο ίδιος κινητή διαφήμιση word-of-mouth του μουσείου που επισκέφθηκε.Η έρευνα αποτελεί οδηγό για μελλοντικές έρευνες που θα πλαισιώσουν ή θα συμπεριλάβουν τα θεματικά μουσεία για νέες μελέτες, όπως για παράδειγμα πολιτιστικές διαδρομές και είναι ένα χρήσιμο εργαλείο που έρχεται να καλύψει το ερευνητικό κενό που υπάρχει γύρω από το είδος των μουσείων αυτών.

scholarly journals The Influence of Career Development, Competence, Work Motivation, Job Satisfaction, Against the Performance of Health Service Employees in Bintan Regency

2021 ◽  
Vol 3 (2) ◽  
pp. 67-74
Author(s):  
Faisal Husni ◽  
Didi Kurniadi ◽  
Verlina Y Kawangung ◽  
Putri Rahmawati
Keyword(s):  
Structural Equation ◽  
Work Motivation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Service Employees ◽  
Analysis Techniques ◽  
Study Population

This study uses a causal model survey method using path analysis techniques. This study aims to confirm the  theoretical model with empirical data, the study population is employees in Investment and Integrated Service Office  Bintan Regency, with sample of 39 employees. Data collecting technical using variable measurements by a  questionnaire instrument, this instrument was developed based on theoretical studies. Data analysis uses descriptive  statistics and statistical analysis. Statistical tests are used to test the significance of path coefficients using Partial Least  Square (PLS) which is a Multivariate Analysis in the second generation using structural equation modeling (SEM). PLS  can be used for a small number of samples and does not require the assumption that data distribution must be normal or  not. The results of the analysis found that the relationships between variables formulated in the formulation of the  problem as many as 6 pieces obtained significant results. 

scholarly journals THE EFFECT OF WORK FROM HOME ON CORPORATE CULTURE MEDIATED BY MOTIVATION, WORK BEHAVIOR, AND PERFORMANCE

2021 ◽  
Vol 19 (3) ◽  
pp. 522-534
Author(s):  
Reny Andriyanty ◽  
◽  
Farida Komalasari ◽  
Delila Rambe ◽  
◽  
...  
Keyword(s):  
Human Resource Development ◽  
Corporate Culture ◽  
Structural Equation ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Employee Motivation ◽  
Work Behavior ◽  
Equation Modeling ◽  
And Performance

The research aims to analyze how WFH influences corporate culture through the availability of work facilities, motivation, work behavior, and employee performance. It is quantitative research using structural equation modeling. Data were obtained from 32 respondents that spread across Jakarta, Bekasi, and West Java. The results of this research show that WFH significantly affects the employee’s motivation. On the other hand, WFH has a significant direct effect on work motivation. Work motivation significantly affects work behavior. Work behavior affects employee performance significantly, and performance has a significant effect on innovative corporate culture. The analysis on the specific indirect effect resulted in significantly influencing innovation corporate culture from home through employee motivation, work behavior, and employee performance. Further research could explore the WFH-implementing mechanism as part of a culture of innovation for sustainable human resource development in the new-normal era of Indonesian companies

scholarly journals MODEL PENGUKURAN TINGKAT KEPERCAYAAN PELANGGAN (ONLINE TRUST) TERHADAP SITUS E-COMMERCE (Studi Kasus pada Pelanggan E-Commerce di Provinsi Bali)

2018 ◽  
Vol 1 (3) ◽  
pp. 100
Author(s):  
I Made Endra Wiartika Putra ◽  
Gede Rasben Dantes ◽  
I Made Candiasa
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cronbach’S Alpha ◽  
Purposive Sampling ◽  
Online Trust ◽  
Cronbach's Alpha ◽  
Fit Index

Penelitian ini bertujuan untuk mengetahui model pengukuran tingkat kepercayaan pelanggan terhadap situs e-commerce. Langkah awal yang dilakukan yaitu identifikasi faktor-faktor yang mempengaruhi kepercayaan pelanggan melalui studi literatur dan studi empirik untuk menentukan model analisis terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepercayaan pelanggan untuk bertransaksi secara online yaitu pengetahuan konsumen terhadap e-commerce, reputasi penjual, resiko dalam transaksi, kemudahan penggunaan e-commerce, jaminan sistem, sikap/perilaku terhadap sistem dan sistem keamanan. Populasi dalam penelitian ini adalah masyarakat Provinsi Bali menggunakan metode purposive sampling dan snowball sampling dengan kriteria responden pernah berkunjung dan melakukan transaksi di e-commerce yang ada di Indonesia lebih dari 3 kali. Instrumen penelitian berupa kuesioner dengan data interval berskala 5 Likert. Instrumen terlebih dahulu diuji validitas isi dengan metode Robert Gregory, validitas empiris menggunakan rumus product moment, reliabilitas instrument menggunakan Cronbach’s Alpha, dan menghasilkan 59 pernyataan yang dapat digunakan untuk pengambilan data. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 126 responden. Teknik analisis data, pengujian hipotesis dan pengujian model menggunakan metode Structural Equation Modeling dengan bantuan aplikasi SPSS AMOS 21. Hasil penelitian ini melalui pengujian hipotesis menunjukkan bahwa pengetahuan tentang situs e-commerce dan perlindungan keamanan berpengaruh negatif dan tidak signifikan terhadap kepercayaan pelanggan. Resiko, kemudahan e-commerce, jaminan sistem dan sistem keamanan bukan menjadi sesuatu yang penting untuk dipertimbangkan dalam meningkatkan kepercayaan pelanggan karena pengaruhnya tidak signifikan. Reputasi yang dirasakan dan sikap merupakan hal yang perlu diperhatikan dan paling berpengaruh terhadap kepercayaan pelanggan pelanggan. Hasil penelitian ini kemudian diuji menggunakan goodness of fit index dan menghasilkan bahwa model penelitian tersebut dapat diterima dan dapat digunakan untuk meningkatkan keinginan pelanggan untuk bertransaksi online

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