Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

2012 ◽  
Vol 2 (4) ◽  
pp. 57
Author(s):  
Ahmad Sanusi ◽  
Ahmad Martadha Mohamed

The universal quest for good governance forces different countries to adopt e-recruitment as recruiting strategy in hiring their teeming workforce in line with global best practices. As part of public service reform Nigerian government encourage public sector organisations to jettison conventional recruitment method in favour of electronic recruitment for transparency, accessibility and efficiency in recruitment exercises. This study empirically investigates the relationship between e-recruitment adoption and good governance practices in Nigerian public service. The study Modified Technology Acceptance Model (TAM) to analyse the response generated from 326 survey respondents. The findings indicated that e-recruitment adoption is yet to provide good governance. In the overall, this study offer important insight and recommended that government agencies involved should put effective machinery in motion in order to enrich and improve good governance practices in e-recruitment in Nigerian public sector.


Author(s):  
Doan Thai Dang ◽  
Tuan Manh Nguyen

Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.


The revolutionary developments in information and communication technologies have drastically changed the way we communicate in our personal as well as professional life. Traditionally email was considered as formal mean of communication in organisations but now a days its common to use social networking apps for official communication. WhatsApp in this regard have so much importance as it is being used in various industries because of its security, immediacy, and easy to use features. This paper studies the role of technology acceptance model (TAM) on adoption of WhatsApp for official communication and information sharing. The sample was collected from 328 respondents from 10 Malaysian universities using survey technique. The data was analysed using SMART-PLS. The findings of the research confirm that perceived usefulness and perceived ease of use are the key constructs for adoption of WhatsApp as channel for official communication. Furthermore, the limitations and future directions of the study are also recommended.


2014 ◽  
Vol 6 (3) ◽  
pp. 34-47 ◽  
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.


Author(s):  
Pierre Minnaar ◽  
Lebogang Mototo ◽  
Tinashe Chuchu

The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers’    intention to-wards the acceptance of branded mobile applications in South  Africa. The study was quantitative in nature where 255 participants were  utilised for data collection. To analyse the data structural equation modeling approach us-ing SPSS 24 and Amos 24 was conducted. Key findings were that the per-ceived usefulness of mobile phone applications and their enjoyment had direct and significant impact of consumer attitudes towards the adoption of those mobile applications. The implications of these key findings were that for mo-bile applications to be adopted in South Africa marketer have to find the best possible ways of making mobile applications user friendly and  convenient whether be it for commerce or entertainment purposes.


2015 ◽  
Vol 29 (3) ◽  
pp. 272-290 ◽  
Author(s):  
Sun J. Kang ◽  
Jae-Pil Ha ◽  
Marion E. Hambrick

The popularity of smartphones has led to the creation of sport-related mobile applications in the areas of games, fitness, information, and events for sport consumers. The main purpose of this study was to examine why college students use sport-related mobile applications and what benefits they received from their usage. The study employed the Motivation Scale for Sport Online Consumption and the Technology Acceptance Model to understand this usage in more detail. Using a mixed-method approach, the study revealed that college students identified fanship, convenience, and information as primary motives for using their sport-related mobile applications. For college students who are sport fans, supporting their fanship through these applications represents an important aspect of their lifestyle. Sport managers and sport application developers will benefit from understanding users’ intentions and motives as the market for sport-related applications continues to grow.


2013 ◽  
Vol 9 (2) ◽  
pp. 24-45 ◽  
Author(s):  
Donald L. Amoroso ◽  
Mikako Ogawa

This research looks at the adoption of Internet and mobile applications comparing the factors that influence loyalty and satisfaction. It is the intent of this exploratory study to examine factors of adoption that are common in both Japan and the United States. After a comprehensive review of the literature, we derived a research model for and tested related hypotheses with data collected from consumers in both Japan and the United States. The authors used online shopping as the common application between Internet and mobile technologies. They found that the original technology acceptance model factors to be less important in explaining the overall variance of satisfaction, especially with mobile applications, than expected. This research takes an important first step in understanding the adoption of online shopping by differentiating mobile and Internet factors. Inertia was found to be critical in explaining satisfaction only with mobile applications. This factor is important for online retailers who count on repeat sales as a major part of their revenue. Loyalty is key to online retailers identifying the factors that will enhance the satisfaction of the online consumer. This study provides managers with a framework for online shopping which areas they need to focus upon when launching new online products, such as shaping and/or changing their consumers’ attitude toward using the Internet, making their Website easier to use, and enhancing the perceived usefulness of the technologies that allow consumers to access their products online.


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