scholarly journals PENDEKATAN METODE STUCTURAL EQUATION MODEL (SEM) UNTUK ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA JASA KURIR

2021 ◽  
Vol 1 (2) ◽  
pp. 1-9
Author(s):  
Hanin Fitria, Mu’adzah
Keyword(s):  
Equation Model ◽  
Brand Preference

Persaingan jasa kurir di dunia semakin meningkat dengan perkembangan era digital. Nilai pasar e-commerece di dunia dapat mencapai 94,5 triliun rupiah dan terus meningkat. Hal itu dibarengi dengan banyaknya jumlah pengguna internet di Indonesia mencapai 30 persen dari total penduduk. Kemunculan e-commerce sebanding dengan banyaknya jasa kurir yang terlibat di dalamnya. Sehingga persaingan industri jasa kurir (logistik) semakin ketat. Dalam upaya memenangkan persaingan industri jasa kurir perlu dilakukan analisis faktor kepuasan konsumen. Penelitian ini bertujuan untuk mentehaui pengaruh minat beli ulang pada jasa kurir berdasarkan fakor kepuasan, kualitas layanan dan brand preference dengan menggunakan metode Stuctural Equation Model (SEM). Dalam pengumpulan data, disebarkan kuesioner terhadap 261 responden pengguna jasa kurir di Yogyakarta dalam membeli produk melalui e-commerce. Hasil penelitian menunjukan bahwa kualitas layanan memiliki pengaruh positif terhadap minat beli ulang yang tidak signifikan, kepuasan konsumen tidak berpengaruh terhadap minat beli ulang dan brand preference memiliki pengaruh yang positif terhadap minat beli ulang konsumen yang tidak signifikan. Berdasarkan hasil brand preference menjadi hal yang tak bias dihindarkan, sehingga jasa kurir harus meningkatkan branding agar dapat dikenal oleh calon konsumen maupun konsumen yang telah menjadi pelanggan tetap.

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

2021 ◽  
pp. 232948842110351
Author(s):  
Yang Cheng ◽  
Chun-Ju Flora Hung-Baesecke ◽  
Yi-Ru Regina Chen
Keyword(s):  
Social Media ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Preference ◽  
Mediated Communication ◽  
Consumer Responses ◽  
Csr Communication ◽  
Proposed Model ◽  
Corporate Social

With the prevalence of social media usage among consumers, brands have increasingly utilized paid social media influencer (SMI) endorsements in their corporate social responsibility (CSR) communication. However, how such practice generates positive consumer responses is not well understood. Drawing from signaling theory, social learning theory, and social identity theory, a structural equation model analysis was conducted to test our hypotheses and proposed model based on the survey data from 592 U.S. consumers. The research results suggest that a brand’s CSR initiatives, when endorsed by SMIs who are perceived as social media leaders in opinion and taste, directly enhance consumers’ CSR communication engagement about the initiatives and do so indirectly via the consumers’ reduced CSR skepticism. Reduced CSR skepticism and enhanced CSR communication engagement ultimately lead to the consumers’ brand loyalty, brand preference, and price premium. The study has implications for CSR advertising/social-mediated communication, SMI leadership, and SMI endorsement effects.

scholarly journals Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek

2013 ◽  
Vol 2 (2) ◽  
pp. 80
Author(s):  
Muhamad Ali Sukrajap
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Television Advertising ◽  
Positive Influence ◽  
Equation Model ◽  
Primary Data ◽  
Brand Preference ◽  
Television Commercials ◽  
Data Source ◽  
Media Channels

<span class="fontstyle0">The corporate world has level changes very quickly. It is no wonder that the producers are vying to sell their products in order to quickly sell at the market. Frequently used media channels are through advertising. One of the kind advertising are television commercials. The making of television advertising must be pleasing consumers, meaning that in designing the ads need to pay attention to the ad attribute in order to make consumers interested in finding out more about the product and brand preference of the planting efforts in the minds consumers. Television advertising is one way to manage a good brand equity. This study aims to measure the extent of the influence of television advertising in the attribute of ad Sprite version "Speed" affecting equity product brand of Sprite. The data used in this research in the form of primary data taken directly from the data source through the survey with the total number of respondents (n) of 100 respondents. All data processed by using Structural Equation Model analysis tools in LISREL 8.54. From the results of the study, the researchers concluded that, in general there are positive influence of the television commercials attributes against the brand equity of the product but if we break into one on one relationship there are some specifically outlined the ads have no effect positively towards brand equity i.e. the animation and color while the ad attributes the most positive influence is the tagline.</span>

Idiographic Dynamics of Positive Affect in GAD

2020 ◽  
Vol 36 (3) ◽  
pp. 500-509
Author(s):  
Hannah G. Bosley ◽  
Devon B. Sandel ◽  
Aaron J. Fisher
Keyword(s):  
Positive Affect ◽  
Structural Equation ◽  
Alternative Hypothesis ◽  
Equation Model ◽  
Aggregated Data ◽  
Regulatory Strategy ◽  
Constant State ◽  
Automatic Search ◽  
Time Lagged ◽  
Exploratory Procedure

Abstract. Generalized anxiety disorder (GAD) is associated with worry and emotion regulation difficulties. The contrast-avoidance model suggests that individuals with GAD use worry to regulate emotion: by worrying, they maintain a constant state of negative affect (NA), avoiding a feared sudden shift into NA. We tested an extension of this model to positive affect (PA). During a week-long ecological momentary assessment (EMA) period, 96 undergraduates with a GAD analog provided four daily measurements of worry, dampening (i.e., PA suppression), and PA. We hypothesized a time-lagged mediation relationship in which higher worry predicts later dampening, and dampening predicts subsequently lower PA. A lag-2 structural equation model was fit to the group-aggregated data and to each individual time-series to test this hypothesis. Although worry and PA were negatively correlated in 87 participants, our model was not supported at the nomothetic level. However, idiographically, our model was well-fit for about a third (38.5%) of participants. We then used automatic search as an idiographic exploratory procedure to detect other time-lagged relationships between these constructs. While 46 individuals exhibited some cross-lagged relationships, no clear pattern emerged across participants. An alternative hypothesis about the speed of the relationship between variables is discussed using contemporaneous correlations of worry, dampening, and PA. Findings suggest heterogeneity in the function of worry as a regulatory strategy, and the importance of temporal scale for detection of time-lagged effects.

Differential Item Functioning in Brief Instruments of Disordered Eating

2019 ◽  
Vol 35 (6) ◽  
pp. 823-833 ◽  
Author(s):  
Desiree Thielemann ◽  
Felicitas Richter ◽  
Bernd Strauss ◽  
Elmar Braehler ◽  
Uwe Altmann ◽  
...  
Keyword(s):  
Differential Item Functioning ◽  
Disordered Eating ◽  
Structural Equation ◽  
Young Female ◽  
Eating Attitudes ◽  
Equation Model ◽  
German Population ◽  
Test Fairness ◽  
Item Functioning ◽  
Multiple Indicator

Abstract. Most instruments for the assessment of disordered eating were developed and validated in young female samples. However, they are often used in heterogeneous general population samples. Therefore, brief instruments of disordered eating should assess the severity of disordered eating equally well between individuals with different gender, age, body mass index (BMI), and socioeconomic status (SES). Differential item functioning (DIF) of two brief instruments of disordered eating (SCOFF, Eating Attitudes Test [EAT-8]) was modeled in a representative sample of the German population ( N = 2,527) using a multigroup item response theory (IRT) and a multiple-indicator multiple-cause (MIMIC) structural equation model (SEM) approach. No DIF by age was found in both questionnaires. Three items of the EAT-8 showed DIF across gender, indicating that females are more likely to agree than males, given the same severity of disordered eating. One item of the EAT-8 revealed slight DIF by BMI. DIF with respect to the SCOFF seemed to be negligible. Both questionnaires are equally fair across people with different age and SES. The DIF by gender that we found with respect to the EAT-8 as screening instrument may be also reflected in the use of different cutoff values for men and women. In general, both brief instruments assessing disordered eating revealed their strengths and limitations concerning test fairness for different groups.

The Influence of Cognitive and Affective Reactions to Feedback on Subsequent Goals

2010 ◽  
Vol 15 (2) ◽  
pp. 121-131 ◽  
Author(s):  
Remus Ilies ◽  
Timothy A. Judge ◽  
David T. Wagner
Keyword(s):  
Performance Feedback ◽  
Business School ◽  
Structural Equation ◽  
Emotional Reactions ◽  
Equation Model ◽  
Proposed Model ◽  
And Performance ◽  
Dispositional Measure ◽  
The Relationship ◽  
Reactions To Feedback

This paper focuses on explaining how individuals set goals on multiple performance episodes, in the context of performance feedback comparing their performance on each episode with their respective goal. The proposed model was tested through a longitudinal study of 493 university students’ actual goals and performance on business school exams. Results of a structural equation model supported the proposed conceptual model in which self-efficacy and emotional reactions to feedback mediate the relationship between feedback and subsequent goals. In addition, as expected, participants’ standing on a dispositional measure of behavioral inhibition influenced the strength of their emotional reactions to negative feedback.

Forced Zero Cross-Loading Misspecifications in Measurement Component of Structural Equation Models

Methodology ◽  
2014 ◽  
Vol 10 (4) ◽  
pp. 138-152 ◽  
Author(s):  
Hsien-Yuan Hsu ◽  
Susan Troncoso Skidmore ◽  
Yan Li ◽  
Bruce Thompson
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Structural Equation Models ◽  
Equation Model ◽  
Model Fit ◽  
Model Specification ◽  
Simulation Design ◽  
Measurement Models ◽  
Fit Statistics ◽  
Path Coefficients

The purpose of the present paper was to evaluate the effect of constraining near-zero parameter cross-loadings to zero in the measurement component of a structural equation model. A Monte Carlo 3 × 5 × 2 simulation design was conducted (i.e., sample sizes of 200, 600, and 1,000; parameter cross-loadings of 0.07, 0.10, 0.13, 0.16, and 0.19 misspecified to be zero; and parameter path coefficients in the structural model of either 0.50 or 0.70). Results indicated that factor pattern coefficients and factor covariances were overestimated in measurement models when near-zero parameter cross-loadings constrained to zero were higher than 0.13 in the population. Moreover, the path coefficients between factors were misestimated when the near-zero parameter cross-loadings constrained to zero were noteworthy. Our results add to the literature detailing the importance of testing individual model specification decisions, and not simply evaluating omnibus model fit statistics.

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