Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek

The corporate world has level changes very quickly. It is no wonder that the producers are vying to sell their products in order to quickly sell at the market. Frequently used media channels are through advertising. One of the kind advertising are television commercials. The making of television advertising must be pleasing consumers, meaning that in designing the ads need to pay attention to the ad attribute in order to make consumers interested in finding out more about the product and brand preference of the planting efforts in the minds consumers. Television advertising is one way to manage a good brand equity. This study aims to measure the extent of the influence of television advertising in the attribute of ad Sprite version "Speed" affecting equity product brand of Sprite. The data used in this research in the form of primary data taken directly from the data source through the survey with the total number of respondents (n) of 100 respondents. All data processed by using Structural Equation Model analysis tools in LISREL 8.54. From the results of the study, the researchers concluded that, in general there are positive influence of the television commercials attributes against the brand equity of the product but if we break into one on one relationship there are some specifically outlined the ads have no effect positively towards brand equity i.e. the animation and color while the ad attributes the most positive influence is the tagline.

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PENGARUH KOMPENSASI TERHADAP RETENSI KARYAWAN MELALUI KEPUASAAN KERJA DAN KOMITMEN AFEKTIF PADA BEBERAPA RUMAH SAKIT DI DKI JAKARTA

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v7i1.527 ◽

2014 ◽

Vol 7 (1) ◽

pp. 199

Author(s):

Diah Puji Astuti ◽

Mutiara Sibarani Panggabean

Keyword(s):

Job Satisfaction ◽

Structural Equation ◽

Employee Retention ◽

Affective Commitment ◽

Compensation Effect ◽

Positive Influence ◽

Equation Model ◽

Primary Data ◽

Work Attitude ◽

Type C

This research refers to a previous study conducted by Anis et al., (2011); Chee Hong et al., (2012) and completed by Lamba & Choudhary (2013). This research is about “Compensation effect on the retention of employees through job satisfaction and affective commitment in several hospitals in Jakarta”. The background of this research is to analyze the Employee Retention refers to the policy of the hospital to prevent the employee out of the hospital. The purpose of this research was to examine the effect of Compensation for Employee Retention Through Work Attitude. The design of this research using primary data obtained by distributing questionnaires to 105 Hospital of type C in Jakarta. Data analysis method used is Structural Equation Model (SEM). The results of this research concluded that there is a positive influence through the Employee Retention Compensation for Work Attitude. Keywords: Compensation, Employee Retention, Job Satisfaction, Affective commitment, Hospital

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The Relationships among Brand Equity, Brand Preference, and Purchase Intention: Empirical Evidence from the Motorbike Market in Vietnam

International Journal of Economics and Finance ◽

10.5539/ijef.v8n3p75 ◽

2016 ◽

Vol 8 (3) ◽

pp. 75 ◽

Cited By ~ 3

Author(s):

Tran Trung Vinh ◽

Le Van Huy

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Positive Influence ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Preference ◽

Positive Effects ◽

Brand Association

This study is aimed at exploring the effects of components of brand equity on overall brand equity; and the effects of overall brand equity on brand preference and purchase intention in the motorbike market in Vietnam. Based on a sample of 309 consumers, structural equation modeling (SEM) is used to test hypotheses. The research reveals that: (1) perceived quality, brand association and brand loyalty have positive effects on overall brand equity, but brand awareness has no effect on overall brand equity; (2) overall brand equity has positive impacts on brand preference and purchase intention; and (3) brand preference has a positive influence on purchase intention. These findings have implications for marketers.

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY, KEPUASAN NASABAH, CITRA PERUSAHAAN, DAN EKUITAS MEREK TERHADAP PREFERENSI MEREK BANK BPD BALI

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v3i2.7098 ◽

2019 ◽

Vol 3 (2) ◽

pp. 410

Author(s):

I Wayan Ariwangsa ◽

Luh Putu Mahyuni

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Brand Equity ◽

Structural Equation ◽

Goodness Of Fit ◽

Brand Image ◽

Positive Influence ◽

Brand Preference ◽

Corporate Social ◽

Fit Index

Penelitian ini bertujuan untuk menawarkan dan menguji secara empiris model yang menjelaskan hubungan antara corporate social responsibility (CSR), kepuasan nasabah, citra perusahaan, ekuitas merek, dan tingkat preferensi merek bank. Data dikumpulkan melalui kuesioner dengan metode accidental sampling. Data dari 100 responden kemudian dianalisis dengan structural equation modelling (SEM) untuk menguji hipotesis. Penelitian ini mengindikasikan bahwa CSR, kepuasan nasabah, citra perusahaan dan ekuitas merek mampu menjelaskan sebanyak 83,5% dari variasi preferensi merek. Model penelitian ini juga telah memenuhi seluruh kriteria goodness of fit index sebagai model yang baik. Penelitian ini memberikan bukti empiris bahwa praktik CSR yang baik memberikan pengaruh positif bagi upaya peningkatan kepuasan nasabah, citra perusahaan, ekuitas merek, dan preferensi merek bank. Sosialisasi atas praktik CSR dengan cara yang tepat dan melalui media yang tepat akan dapat mengoptimalkan manfaat CSR bagi upaya peningkatan reputasi bank dan preferensi merek bank. Penelitian ini juga memberikan bukti empiris akan adanya pengaruh positif signifikan antara kepuasan nasabah dan citra perusahaan, kepuasan nasabah dan preferensi merek, citra perusahaan dengan ekuitas merek, citra perusahaan dengan preferensi merek, dan pengaruh positif signifikan antara ekuitas merek dengan preferensi merek. Penelitian berikutnya dapat dilakukan dengan menggunakan sampel beberapa bank untuk dapat menguji lebih jauh kehandalan model yang ditawarkan dalam penelitian ini. This study aims at offering and empirically testing a model explaining relationships between corporate social responsibility (CSR), customer’s satisfaction, brand image, brand equity, and brand preference. Data was collected using questionnaire. As many as 100 datasets were analysed using structural equation modelling (SEM) to test the hypotheses. This study indicates that CSR, customer’s satisfaction, brand image, and brand equity could explain 83,5% of the variation of brand preference. The model of this study has met all criteria of goodness of fit index as a good model. This study provides empirical evidence of the benefits of CSR in increasing customer’s satisfaction, brand image, brand equity, and brand preference. Disclosure of CSR practices using proper approach and right channels will optimalize the benefits of CSR in increasing bank reputation and brand preference. This study also provides empirical evidence of the significant positive influence of customer’s satisfaction on brand image, customer’s satisfaction on brand preference, brand image on brand equity, brand image on brand preference, and significant positive influence of brand equity on brand preference. Future research could further test the robustness of this model by using data collected from various banks.

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Strategic sourcing: An empirical study among Indian construction retailers

International Journal of Construction Supply Chain Management ◽

10.14424/ijcscm110121-34-48 ◽

2021 ◽

Vol 11 (1) ◽

pp. 34-48

Author(s):

Tisha Meriam Cherian ◽

◽

Shanmugam Munuswamy ◽

K. Mohamed Jasim ◽

◽

...

Keyword(s):

Structural Equation ◽

Statistical Tests ◽

Construction Material ◽

Construction Materials ◽

Positive Influence ◽

Equation Model ◽

Primary Data ◽

Validity And Reliability ◽

Strategic Sourcing

The Indian retail industry is an emerging sector particularly in the construction segment. Retailers play a major role in sourcing of construction materials. This paper aims to identify the factors responsible for strategic sourcing and to find the influence between them for effective business transactions among construction material retailers in India. Primary data was collected using a structured questionnaire and an adequate sample of 330 responses were obtained from the targeted respondents using convenient sampling method. Following statistical tests for validity and reliability, Structural Equation Model was used to analyse the data. Based on previous studies, five variables were identified: unstructured buying, retailer evaluation, retailer disengagement, retailer relationship management and strategic sourcing and 21 key items were considered for the survey. With the factors, a conceptual model was formulated, and hypotheses were framed and tested. Among the five hypotheses, four hypotheses were supported in the study. All variables except unstructured buying have a strong positive influence on strategic sourcing. The study's implications include creating a long-term relationship with retailers and enhancing strategic sourcing practices in the Indian construction sector. This study serves as a literature resource in strategic sourcing and adds value to construction supply chains.

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Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT Astron Optindo Industries

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i6.9832 ◽

2020 ◽

Vol 4 (6) ◽

pp. 309

Author(s):

Bambang Nuryatin

Keyword(s):

Job Satisfaction ◽

Human Resources ◽

Structural Equation ◽

Work Motivation ◽

Employee Performance ◽

Positive Influence ◽

Equation Model ◽

Primary Data ◽

P Value ◽

Employee Job Satisfaction

Human resources is the most important element to achieve the company goals. The performance of company can be influenced with several things such as motivation, satisfaction, and disciplie. It wiil be give the company good impact. Because of their performance. This study aims to determine whether there is an influence of work motivation and work discipline on employee performance with job satisfaction as an intervening variable at PT Astron Optindo Industries. The research using quantitave description menthod with structural equation model analysis (SEM). The data used in this study uses primary data obtained from the answers of 100 respondents.The results show that motivation has a positive influence on employee job statisfaction, shown with a p value are 0,001. Discipline has a positive influence on employee job satisfaction, shown with a p value are 0,000. Motivation has has a positive influence on employee job satisfaction, shown with a p value are 0,000. Discipline has a positive influence on employee performance with a p value of 0,000. Satisfaction has has a positive influence on employee job satisfaction, shown with a p value are 0,000. Satisfaction has has a positive influence on employee job satisfaction, shown with a p value are 0,006. Satisfaction has a positive influence on employees as mediators of motivation and discipline on employee performance.

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What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries

Sustainability ◽

10.3390/su11246973 ◽

2019 ◽

Vol 11 (24) ◽

pp. 6973 ◽

Cited By ~ 1

Author(s):

Massoud Moslehpour ◽

Ka Yin Chau ◽

Alaleh Dadvari ◽

Ben-Roy Do ◽

Victoria Seitz

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Quality ◽

Influential Factor ◽

Primary Data ◽

Equation Modeling ◽

High Tech ◽

Brand Preference ◽

Two Samples

Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesian and Taiwanese consumers to purchase smartphones such as Apple and High-Tech Computer Corporation (HTC). Primary data collection was conducted to gather data through an online field survey. Following a quantitative approach, structural equation modeling (SEM) was used to examine the link between research constructs and the proposed hypotheses based on two samples of 202 and 217 respondents in Taiwan and Indonesia, respectively. Results represent significant and non-significant direct influences underlining the significance of perceived quality and brand preferences when testing brand equity effects on how consumers value different brands. While price premium is found to be the most influential factor that shapes the formation of purchase intention for Apple brands among both Taiwanese and Indonesian consumers, perceived quality is also affecting Taiwanese brand preference for HTC. Furthermore, prestige value is revealed to be a predictor of brand preference among Indonesian HTC consumers. Research findings have important implications for decision-makers to motivate purchase intentions of smartphone users toward specific brands. The insights provided by the findings will assist marketers in developing brand strategies that influence Taiwanese and Indonesian consumers’ purchases of Apple or HTC products.

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ANTESEDEN DAN KONSEKUENSI DARI BRAND TRUST PADA PELANGGAN PUSAT KESEHATAN MASYARAKAT DI PAPANGGO II

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v8i1.1404 ◽

2015 ◽

Vol 8 (1) ◽

pp. 113

Author(s):

Irena Paska

Keyword(s):

Health Services ◽

Structural Equation ◽

Affective Commitment ◽

Community Health Center ◽

Positive Influence ◽

Equation Model ◽

Primary Data ◽

Brand Trust ◽

Public Health Services ◽

Brand Advocacy

The background of this research refers to a previous study conducted by Kemp et al., (2012). The objectives of this research was to determine whether the Brand Trust has an influence on the Affective Commitment and Affective Commitment to Brand Advocacy on public health services. The design of this research applies primary data obtained by distributing questionnaires directly to the 200 users of health services in a community health center in Jakarta. Data analysis used in this research was Structural Equation Model (SEM). The results of this research conclude that there is a positive influence on Brand Trust Affective commitment. There is a positive influence affective commitment to Brand Advocacy. Keywords : Brand trust, Affective Commitment, Brand Advocacy

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Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽

10.32546/lq.v4i1.80 ◽

2018 ◽

Vol 4 (1) ◽

pp. 43-52 ◽

Cited By ~ 3

Author(s):

Sri Widyastuti

Keyword(s):

Customer Satisfaction ◽

Relationship Quality ◽

Structural Equation Model ◽

Customer Loyalty ◽

Structural Equation ◽

Positive Influence ◽

Equation Model ◽

Survey Method ◽

Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

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Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

Jurnal Manajemen ◽

10.31937/manajemen.v9i2.716 ◽

2018 ◽

Vol 9 (2) ◽

pp. 1-17

Author(s):

Aldo Winata

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Structural Equation ◽

Sampling Technique ◽

Positive Influence ◽

Primary Data ◽

Equation Modeling ◽

Taxi Driver ◽

Probability Method ◽

Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

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The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry

Sustainability ◽

10.3390/su13052783 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2783

Author(s):

Jinsoo Hwang ◽

Kwang-Woo Lee ◽

Seongseop (Sam) Kim

Keyword(s):

Customer Satisfaction ◽

Structural Equation ◽

Word Of Mouth ◽

Positive Influence ◽

Tourism Industry ◽

Equation Modeling ◽

Brand Preference ◽

Theoretical Understanding ◽

Dominant Orientation ◽

Antecedents And Consequences

This study examined the antecedents and consequences of rapport between customers and salespersons in the context of duty-free shops. Specifically, this study proposed six sub-dimensions of service-dominant orientation (i.e., relational, ethical, individuated, empowered, concerted, and developmental interactions). These dimensions have a positive influence on rapport. In addition, rapport is hypothesized to aid in the formation of customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. Data were collected from 649 Chinese shoppers who have purchased a product in a Korean duty-free shop. In addition, this study employed confirmatory factor analysis to check the adequacy of the measurement items and structural equation modeling to test 11 hypotheses. Data analysis results indicated that five sub-dimensions of service-dominant orientation, excluding individuated interaction, play an important role in the formation of rapport. Furthermore, rapport has a positive effect on customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. The findings of this study offer valuable insights for managers of duty-free stores into the most effective methods for managing their operations and providing an appropriate blend of products. Furthermore, this paper contributes to theoretical understanding in this area by improving the acceptability of a commonly believed shopper behavior model.

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