scholarly journals Key Skills in Business Communication - Persuasion

2020 ◽  
Vol 13 (2) ◽  
pp. 37-50
Author(s):  
Elena Ciortescu
Keyword(s):  
Best Practices ◽  
Public Speaking ◽  
Business Students ◽  
Oral Communication ◽  
Business Communication ◽  
Attitudes And Beliefs ◽  
Persuasive Strategies ◽  
Key Skills ◽  
People’S Attitudes

While public speaking has been acknowledged as art due to the power it exerts in affecting people’s attitudes and beliefs, the relevance of the ability to persuade goes well beyond the area of oral communication. People need to persuade their peers on both personal and professional matters. Consequently, if we refer to the area we are particularly interested in, i.e. business, we may assume that persuasion is undoubtedly among the skills that students need to acquire in order to cope with the challenges which occur in various professional (and not only) contexts. Consequently, the aim of this paper is to explore the areas which require the use of persuasive strategies and to discuss the means by which business students could be enabled to acquire the ability to successfully use them. In the first part of the paper, the main theoretical aspects related to communication, business communication and persuasion will be discussed. In the second part of the paper, some strategies for developing persuasion skills among business students will be identified. Finally, conclusions on the best practices in dealing with persuasion in Business communication classes will be drawn.

The video cover letter: embedded assessment of oral communication skills

2018 ◽  
Vol 26 (4) ◽  
pp. 423-429
Author(s):  
Elise Pookie Sautter ◽  
Miguel Angel Zúñiga
Keyword(s):  
Communication Skills ◽  
Public Speaking ◽  
Business Students ◽  
Oral Communication ◽  
Cover Letter ◽  
Group Discussions ◽  
Content Type ◽  
Post Test ◽  
Targeted Marketing ◽  
Effective Development

Purpose This paper aims to describe the development and execution of the video cover letter exercise. This learning innovation challenges students to develop a concise, targeted marketing message using video technologies and tools. Design/methodology/approach In the first full semester of mandatory implementation, a pre-test/post-test design using McCroskey's measure of communication apprehension (CA) examined the effects of the exercise in reducing students' levels of CA. There were 200 students in the course, of which 139 completed both the pre-test and post-test measure survey. The measure captures overall levels of CA and more specifically examines anxiety associated with oral communication in group discussions, dyads, group meetings and public speaking. Findings Paired sample t-tests revealed that the CA was significantly reduced overall and more specifically in settings related to group discussions and public speaking. The tool provides an effective and efficient means for assessing basic oral communication skills. It also advances oral communication skills by significantly reducing levels of CA in undergraduate business students. Originality/value Oral communication skills are consistently ranked toward the top of faculty, student and recruiter lists of requisite skills for successful business graduates (Maes et al., 1997) and marketing majors more specifically (Nicholson et al., 2005). It is not surprising then that oral communication skills are also typically included as one of the most commonly assessed learning outcomes in college of business programs (Martell, 2007). Unfortunately, decreasing resources, growing class sizes and diverse course formats (e.g. online, face-to-face and blended) create ever growing challenges to effective development and assessment of oral communication skills in our marketing and business student populations.

scholarly journals English Oral Communication Apprehension in Students of Indonesian Maritime

2017 ◽  
Vol 7 (4) ◽  
pp. 158
Author(s):  
Nur Aeni ◽  
Baso Jabu ◽  
Muhammad Asfah Rahman ◽  
John Evar Strid
Keyword(s):  
Foreign Language ◽  
Public Speaking ◽  
Communication Apprehension ◽  
Oral Communication ◽  
First Year ◽  
Workplace Performance ◽  
First Year Students ◽  
Sound Communication ◽  
Language Classroom ◽  
English Speaking

Oral communication is essential for people’s workplace performance as well as for university students learning English. Speaking fluently is also crucial for maritime academy students prepared to work in industries abroad. Students need to believe in their ability to speak English. For this reason, sound communication skills are necessary for maritime students so they can compete with seafarer or sailor from other countries. The purpose of this research was to identify the level of oral communication apprehension of nautical students of Akademi Maritim Indonesia (Indonesian Maritime Academy) AIPI Makassar. The sample consisted of 10 first year students at nautical of AMI AIPI Makassar. Data was gathered through questionnaires adapted from Foreign Language Classroom Anxiety Class Scale (FLCAS). The findings indicated that students were generally apprehensive in EFL oral communication. The students showed the highest apprehension for public speaking. The level of nautical students’ apprehension based on observation and supported by the modified FLCAS were 20% in the low category, 60% in the moderate category, and 20% in the high category. Students in the high apprehension category showed more symptoms than students in the moderate and low apprehension categories. 

scholarly journals Teaching Process Skills to Pre-Engineers using Situated Learning – A Case Study

2018 ◽  
Vol 8 (5) ◽  
pp. 121
Author(s):  
Pamela A. Maher ◽  
Janelle M. Bailey ◽  
Allan M. Tucka
Keyword(s):  
Undergraduate Students ◽  
Situated Learning ◽  
Public Speaking ◽  
Oral Communication ◽  
Physics Students ◽  
The Public ◽  
Two Year College ◽  
Before And After ◽  
K 12

In this case study, undergraduate students presented physics concepts to patrons at a planetarium. This created an early opportunity for these pre-professionals to practice the process skill of oral communication to a lay audience. The case study resulted from working with students participating in a grant called the da Vinci project. It reports on a situated experience pre-engineering and calculus-based physics students had working with their professor to create a brochure and present a physics concept to patrons visiting a public planetarium. Working closely with their professor, students were able to use this required professional skill in a real world (situated) context. This opportunity helped bridge the gap between these pre-professionals’ experiences in training and in their careers in STEM fields. Thirty students attending a two-year college in the Southwestern US self-selected to participate in the project. Each student participant built a kit-based model of a machine, designed an informational flyer aligned to state K-12 physical science standards, and presented informally to the public visiting a planetarium. Data were collected from the students via written reflections before and after the presentation and from email correspondence with their professor. Qualitative analyses of these reflections assessed the students’ progress toward a finished presentation. Results suggest that obstacles to public speaking fluency come from the fear of making mistakes or giving out misinformation. Opportunities to engage in informal public speaking helped overcome these obstacles. Students demonstrated increased confidence in their ability to share their knowledge with the public after undergoing guided informal speaking practice. The opportunity for students to practice public speaking during their undergraduate training can increase confidence and better prepare them for a career.

scholarly journals Variations on Exposure Therapy: Best Practices for Managing Public Speaking Anxiety in the Online Communication Classroom

2021 ◽  
Vol 4 ◽  
pp. 103-109
Author(s):  
Sarah Chorley
Keyword(s):  
Distance Learning ◽  
Best Practices ◽  
Public Speaking ◽  
Online Communication ◽  
Response Prevention ◽  
Public Speaking Anxiety ◽  
Exposure And Response Prevention ◽  
Speaking Anxiety ◽  
Comprehensive Management ◽  
Online Public Speaking

Exposure and response prevention (ERP) therapy techniques offer unique opportunities for comprehensive management of public speaking anxiety in the online public speaking classroom beyond exposure to only the speech-giving act itself. This best practices article outlines nontraditional strategies for incorporating ERP practices in a distance-learning setting.

Résumé Writing in Russia and the Newly Independent States

2006 ◽  
Vol 69 (2) ◽  
pp. 128-143 ◽  
Author(s):  
Betsy Bowen ◽  
David Alan Sapp ◽  
Nelly Sargsyan
Keyword(s):  
Oral Communication ◽  
Business Communication ◽  
Cultural Norms ◽  
Material Hardship ◽  
Business Writing ◽  
Historical Factors ◽  
Independent States ◽  
Newly Independent States

This article examines the teaching of résumé writing at one university in Russia and several institutions in the Newly Independent States (NIS). The authors explore challenges including variable cultural norms for written versus oral communication, severe financial and material hardship in the educational sector, cultural discomfort with the norms of U.S. business writing, issues related to the transition from Soviet-style socialism to Western-style capitalism, and other historical factors that shape expectations for business communication in Russia and the NIS. Recommendations to business writing and communication faculty conclude the article.

Search Engine Optimization and Business Communication Instruction: Interviews With Experts

2020 ◽  
Vol 83 (2) ◽  
pp. 153-183 ◽  
Author(s):  
Jenna Pack Sheffield
Keyword(s):  
Best Practices ◽  
Search Engine ◽  
Business Communication ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Communication Instruction ◽  
Writing Skill ◽  
Communication Pedagogy

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

scholarly journals Students’ perceptions of assessed seminar performance in law

2019 ◽  
Vol 10 (1) ◽  
pp. 1-15
Author(s):  
Laura Anne Bliss
Keyword(s):  
Higher Education ◽  
Student Retention ◽  
Design Methodology ◽  
Public Speaking ◽  
Higher Education Institutions ◽  
Small Scale ◽  
Student Attendance ◽  
Content Type ◽  
Positive Form ◽  
Key Skills

Purpose The purpose of this paper is to examine assessed seminars in law modules across first-, second- and third-year students at a higher education academy in Lancashire (England). This form of assessment is essentially a 1 h tutorial, where students are given marks for their oral contribution to class discussions. Assessment is a feature in all degree programmes conducted throughout higher education institutions. Recently, a move has been made from traditional examinations and coursework to assess students learning, to more inclusive forms of assessment following the changing nature of those entering higher education. Design/methodology/approach Using a quantitative survey, participants were asked to answer ten questions on their perceptions of assessed seminars as a form of assessment. To enhance the findings, interviews also took place with members of staff who had experience in teaching both assessed and non-assessed seminars. Findings This research found that although some students were daunted by assessed seminars, over the course of three years, their key legal skills had improved. Key skills enhanced through assessed seminars include communication-based skills and public speaking, whilst also being a positive form of assessment that maintains student retention. Research limitations/implications This is a small-scale research project, completed in the fulfilment of the authors PgCert. However, it does provide a template for other legal institutions to follow. Originality/value With a growing concern across the higher education sector around student retention, assessed seminars are proven to be a form of assessment that ensures student attendance, whilst enhancing skills ready for the workplace.

University curricula and employability: The stakeholders’ views for a future agenda

2020 ◽  
Vol 34 (5) ◽  
pp. 321-329 ◽  
Author(s):  
Elisabeth T. Pereira ◽  
Madalena Vilas-Boas ◽  
Cátia F.C. Rebelo
Keyword(s):  
Best Practices ◽  
Working Life ◽  
European Countries ◽  
European Project ◽  
Key Stakeholders ◽  
Key Skills ◽  
University Curricula

This article explores which measures are perceived by European key stakeholders (students, employers and academics) as crucial for the development of curricula that provide graduates with working-life competences and key skills that may increase their employability. It also seeks to identify measures that may strengthen cooperation between companies and universities. This was achieved through the application of 1734 questionnaires to key stakeholders in five European countries which are part of the European project #Europehome. The most popular measure identified by all stakeholders was the internship. More specifically, internships are considered of great importance to increase graduates’ employability as well as being the best means of cooperation between universities and companies. In addition, the study identified a range of best practices and measures that may help lay the foundations and sustain the development of well-planned curricula.

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