scholarly journals The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions

2018 ◽  
Author(s):  
Myojung Chung
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Person Perception ◽  
Third Person

scholarly journals Reluctant to Share: How Third Person Perceptions of Fake News Discourage News Readers From Sharing “Real News” on Social Media

2020 ◽  
Vol 6 (3) ◽  
pp. 205630512095517
Author(s):  
Fan Yang ◽  
Michael Horning
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Fake News ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Third Person ◽  
Significant Attention

Rampant fake news on social media has drawn significant attention. Yet, much remains unknown as to how such imbalanced evaluations of self versus others could shape social media users’ perceptions and their subsequent attitudes and behavioral intentions regarding social media news. An online survey ( N = 335) was conducted to examine the third person effect (TPE) in fake news on social media and suggested that users perceived a greater influence of fake news on others than on themselves. However, although users evaluated fake news as socially undesirable, they were still unsupportive of government censorship as a remedy. In addition, the perceived prevalence of fake news leads audiences to reported significantly less willingness to share all news on social media either online or offline.

When I Learn the News is False: How Fact-Checking Information Stems the Spread of Fake News Via Third-Person Perception

2020 ◽  
Author(s):  
Myojung Chung ◽  
Nuri Kim
Keyword(s):  
Social Media ◽  
Person Perception ◽  
Fake News ◽  
Third Person ◽  
Theoretical Mechanism ◽  
Fact Checking ◽  
Potential Tool

Abstract While fact-checking has received much attention as a potential tool to combat fake news, whether and how fact-checking information lessens intentions to share fake news on social media remains underexplored. Two experiments uncovered a theoretical mechanism underlying the effect of fact-checking on sharing intentions, and identified an important contextual cue (i.e., social media metrics) that interacts with fact-checking effects. Exposure to fake news with fact-checking information (vs. fake news without fact-checking information) yielded more negative evaluations of the news and a greater belief that others are more influenced by the news than oneself (third-person perception [TPP]). Increased TPP, in turn, led to weaker intentions to share fake news on social media. Fact-checking information also nullified the effect of social media metrics on sharing intentions; without fact-checking information, higher (vs. lower) social media metrics induced greater intentions to share the news. However, when fact-checking debunked the news, such an effect disappeared.

Only other people post food photos on Facebook: Third-person perception of social media behavior and effects

2019 ◽  
Vol 93 ◽  
pp. 129-140 ◽  
Author(s):  
Giang V. Pham ◽  
Matthew Shancer ◽  
Michelle R. Nelson
Keyword(s):  
Social Media ◽  
Person Perception ◽  
Third Person

Follow my Snaps!

2018 ◽  
Vol 8 (3) ◽  
pp. 1-8
Author(s):  
John R Chapin
Keyword(s):  
Social Media ◽  
Person Perception ◽  
Media Use ◽  
Social Media Use ◽  
Face To Face ◽  
Third Person Effect ◽  
Abusive Behavior ◽  
Social Media Platforms ◽  
Third Person ◽  
Physical And Sexual Abuse

Using third-person perception as a theoretical framework, a survey of 1,167 American adolescents explores their social media use and its relationship to verbal, emotional, physical, and sexual abuse. Despite the sexual nature of social media platforms like Snapchat, which are popular with adolescents, even adolescents who have experienced sexual violence in the past. Snapchat users were more likely than non-users to report abusive behavior to others. Adolescents exhibited third-person perception, believing others were more affected than they were by negative social media posts. This was related to experience with violence, and social media use. A third-person effect emerged, as adolescents who exhibit third-person perception were more likely to engage in abusive behaviors, both face-to-face and in an electronic medium.

Understanding the Third-Person Perception: Evidence From a Meta-Analysis

2008 ◽  
Vol 58 (2) ◽  
pp. 280-300 ◽  
Author(s):  
Ye Sun ◽  
Zhongdang Pan ◽  
Lijiang Shen
Keyword(s):  
Person Perception ◽  
Meta Analysis ◽  
The Third ◽  
Third Person ◽  
The Third Person

Emojis and assertive environmental messages in social media campaigns

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tae Hyun Baek ◽  
Seeun Kim ◽  
Sukki Yoon ◽  
Yung Kyun Choi ◽  
Dongwon Choi ◽  
...  
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Plastic Pollution ◽  
Media Campaigns ◽  
Content Type ◽  
Social Media Engagement ◽  
Psychological Mechanism ◽  
Study Participants ◽  
Smiley Face

PurposeThe authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns.Design/methodology/approachTwo experiments were used to test three hypotheses.FindingsStudy 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used jeans. In Study 2, participants indicate stronger social media engagement and behavioral intentions to sign a petition for reducing plastic pollution when (non) assertive Facebook messages (do not) include emojis.Originality/valueThe current research advances our understanding about how emojis interact with assertive and nonassertive message tonality in environmental social media campaigns. This research also provides new insights showing that positive emotion is the psychological mechanism underlying matching effects of emoji and message assertiveness.

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jie Sun ◽  
Xi Yu Leung ◽  
Billy Bai
Keyword(s):  
Social Media ◽  
Attitude Change ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Effectiveness ◽  
Marketing Tool

Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness. Design methodology approach Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses. Findings Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts. Research limitations implications The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

Digital Spectators in Augmented Realities

Sport 2.0 ◽  
2017 ◽  
Author(s):  
Andy Miah
Keyword(s):  
Social Media ◽  
Mobile Technology ◽  
Digital Technology ◽  
On Demand ◽  
Person Perspective ◽  
Third Person ◽  
New Form ◽  
Third Person Perspective ◽  
Remote Participation ◽  
Viewing Experience

This chapter examines how spectator encounter digital technology in sport, which reveals a blurring of participation and spectating. It also proposes that spectating is changing through the development of digital interactive experiences, such as urban screens, TV on demand, mobile technology, and social media, creating a new form of remote participation. The chapter also asks considers that the concept of spectator no longer makes sense in the context of an immersive viewing experience, where the witness is brought into the space of the activity, rather than simply occupying a third person perspective.

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