IDENTIFICATION WITH SPORTS TEAMS BY FANS OF WOMEN'S SPORTS

2004 ◽  
Vol 99 (5) ◽  
pp. 575
Author(s):  
KELLY NELSON
Keyword(s):  
Women's Sports ◽  
Sports Teams ◽  
Women’S Sports

Image and Investment: Sponsorship and Women's Sport

2001 ◽  
Vol 15 (3) ◽  
pp. 219-246 ◽  
Author(s):  
Sally Shaw ◽  
John Amis
Keyword(s):  
Decision Makers ◽  
Media Representation ◽  
Women's Sports ◽  
Women's Sport ◽  
Sports Teams ◽  
Women’S Sports ◽  
Values And Beliefs ◽  
The Media ◽  
Marketing Tool

Studies that have examined the disparity in investment between men's and women's sports are rare and are generally distributional in nature. Little research has been carried out that has explored the reasons why managers tend to invest in men's sport instead of women's. Given the rise in sponsorship spending, and the increasingly strategic nature of such investments, this represents an important gap in the literature. The purpose of this paper was to explore conceptually and empirically some of the possible reasons for this disparity. By examining the agreements made by the sponsors of two international women's sports teams, we found support for the contention that the values and beliefs of decision makers, the media representation of sport, and mimetic pressures on managers combine to heavily influence decisions about what and who to sponsor. We also suggest that if such factors can be overcome, women's sport has the potential to be a very useful marketing tool for certain firms.

Study on the Broadcast of Women's Sports in India

2020 ◽  
Vol 23 (17) ◽  
Author(s):  
Aswathi Murali ◽  
Amritashish Bagchi
Keyword(s):  
Women's Sports ◽  
Women’S Sports

INDIVIDUALIZED SPORTS MANAGEMENT SCHEME FOR PREGNANT WOMEN IN CHINA

2019 ◽  
Vol 19 (08) ◽  
pp. 1940055
Author(s):  
LIN YANG ◽  
QI LUO ◽  
YANG LU ◽  
SONG ZHANG ◽  
YIMIN YANG ◽  
...  
Keyword(s):  
Pregnant Women ◽  
Health Care Services ◽  
Health Management ◽  
Moderate Intensity ◽  
Women's Sports ◽  
Perinatal Complications ◽  
Monitoring Methods ◽  
Target Heart Rate ◽  
Moderate Intensity Exercise ◽  
Women’S Sports

In recent years, pregnant women in China generally face problems such as unbalanced and excessive nutrition, lack of proper exercise during pregnancy, which shows a significant increase in weight during pregnancy, leading to an increasing trend of perinatal complications. At present, there is less sports health management system for pregnant women throughout pregnancy. In view of this, based on the existing research in related fields, this study deeply explores the appropriate monitoring methods of pregnant women’s sports in China. In this study, effective and convenient testing methods and evaluation criteria were proposed for pregnant women’s sports and psychology. The research idea was a method based on the pulse wave to detect pregnant women’s cardiac reserve capacity, and grading the Diastolic/Systolic value of pregnant women as a reference for grading individualized target heart rate range of moderate intensity exercise. The effective time and energy expenditure of pregnant women were assessed by monitoring the exercise process. The purpose is to help and guide pregnant women in the whole process of pregnancy self-movement management, and thus improve the quality of maternal health care services in China.

Enhancing Girls’ Physical Activity and Self-Image: A Case Study of the GoGirlGo Program

2009 ◽  
Vol 18 (1) ◽  
pp. 28-41 ◽  
Author(s):  
Stacy Warner ◽  
Marlene A. Dixon ◽  
Christyn Schumann
Keyword(s):  
Physical Activity ◽  
Young Women ◽  
Sports Participation ◽  
Qualitative Investigation ◽  
Women's Sports ◽  
Delivery Method ◽  
Developmental Programs ◽  
Self Image ◽  
Women’S Sports

Physical activity and sport developmental programs have demonstrated some success at providing valuable resources for young women as they navigate their teen years, yet these programs are not always intentional and/or accessible (Cadwallader, 2001; Petitpas, Cornelius, Van Raalte, & Jones, 2004; Tucker Center, 2007). One such program developed by the Women’s Sports Foundation is GoGirlGo. The curriculum, which combines sports participation with education, focuses on reducing and preventing unhealthy behaviors and on providing valuable connections and resources for girls. Using the theory of developmental intentionality, this qualitative investigation examined the efficacy of GoGirlGo in a five day long sport camp setting. This condensed delivery method is not addressed or recommended in the literature, yet the results of this investigation reveal that this delivery method is effective and could broaden the accessibility of the program.

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