Sex Differences in Processing Printed Advertisements

2004 ◽  
Vol 94 (3) ◽  
pp. 814-818 ◽  
Author(s):  
Sanjay Putrevu
Keyword(s):  
Sex Differences ◽  
Depth Of Processing ◽  
Men And Women ◽  
Persuasive Communications ◽  
College Age ◽  
Biological Sex ◽  
Processing Styles ◽  
Different Types

The success of using biological sex to divide or segment markets requires a thorough understanding of how men and women process and respond to advertisements and other persuasive communications. Toward this end, this research ( N = 64; 32 men and 32 women) studied how college-age men and women respond to printed advertisements. There were no differences between the sexes in recall and recognition of claims in advertisements, but men and women generated different types of message relevant thoughts—women generated more category thoughts and men generated more attribute thoughts, suggesting that, while women and men might not differ in the depth of processing, they might use different processing styles.

Do Men and Women Feel Extreme Jealousy in Different Types of Relationships? Sex Differences in the Contexts of Jealousy and Envy

2001 ◽  
Author(s):  
Brad J. Sagarin ◽  
Katharine E. Seidelman ◽  
Leah Peryer ◽  
Jeremy Heider ◽  
Sherman B. Serna
Keyword(s):  
Sex Differences ◽  
Men And Women ◽  
Different Types

scholarly journals Neural substrates of sexual arousal are not sex dependent

2019 ◽  
Vol 116 (31) ◽  
pp. 15671-15676 ◽  
Author(s):  
Ekaterina Mitricheva ◽  
Rui Kimura ◽  
Nikos K. Logothetis ◽  
Hamid R. Noori
Keyword(s):  
Sex Differences ◽  
Sexual Orientation ◽  
Sexual Arousal ◽  
Visual Stimuli ◽  
Brain Regions ◽  
Neural Basis ◽  
Men And Women ◽  
Biological Sex ◽  
Sexual Stimuli ◽  
Visual Sexual Stimuli

Sexual arousal is a dynamical, highly coordinated neurophysiological process that is often induced by visual stimuli. Numerous studies have proposed that the cognitive processing stage of responding to sexual stimuli is the first stage, in which sex differences occur, and the divergence between men and women has been attributed to differences in the concerted activity of neural networks. The present comprehensive metaanalysis challenges this hypothesis and provides robust quantitative evidence that the neuronal circuitries activated by visual sexual stimuli are independent of biological sex. Sixty-one functional magnetic resonance imaging studies (1,850 individuals) that presented erotic visual stimuli to men and women of different sexual orientation were identified. Coordinate-based activation likelihood estimation was used to conduct metaanalyses. Sensitivity and clustering analyses of averaged neuronal response patterns were performed to investigate robustness of the findings. In contrast to neutral stimuli, sexual pictures and videos induce significant activations in brain regions, including insula, middle occipital, anterior cingulate and fusiform gyrus, amygdala, striatum, pulvinar, and substantia nigra. Cluster analysis suggests stimulus type as the most, and biological sex as the least, predictor for classification. Contrast analysis further shows no significant sex-specific differences within groups. Systematic review of sex differences in gray matter volume of brain regions associated with sexual arousal (3,723 adults) did not show any causal relationship between structural features and functional response to visual sexual stimuli. The neural basis of sexual arousal in humans is associated with sexual orientation yet, contrary to the widely accepted view, is not different between women and men.

SEX DIFFERENCES AND SIMILARITIES IN FREQUENCY AND INTENSITY OF SEXUAL DESIRE

2006 ◽  
Vol 34 (1) ◽  
pp. 95-102 ◽  
Author(s):  
Pamela C. Regan ◽  
Leah Atkins
Keyword(s):  
Sex Differences ◽  
Sexual Desire ◽  
Empirical Work ◽  
Ethnically Diverse ◽  
Sexual Response ◽  
Social Scientists ◽  
Men And Women ◽  
Biological Sex ◽  
The Past ◽  
Vital Component

Only within the past decade have social scientists commonly recognized the phenomenon of sexual desire as a distinct and vital component of human sexual response. Of the various factors believed to be associated with sexual desire, gender (biological sex) is presumed by many theorists to be one of the most important. Limited empirical work suggests that men experience desire more frequently than do women; however, sex differences in intensity or level of desire have yet to be examined. This study explored both the self-reported frequency and intensity of sexual desire among an ethnically diverse sample of 676 men and women. As hypothesized, men reported experiencing a higher overall level of sexual desire than did women. Sex differences also were found with respect to frequency of sexual desire. Men reported experiencing sexual desire more often than did women and, when asked to estimate the actual frequency with which they experienced desire, men's estimated frequency (37 times per week) was significantly higher than women's (9 times per week). These results do not imply that men always feel desire or that women lack sexual desire. In fact, virtually every participant in this study reported feeling sexual desire on a regular basis. This suggests that desire may be the most universal sexual response experienced by both men and women.

Semantic and Affective Verbal Fluency: Sex Differences

2013 ◽  
Vol 113 (1) ◽  
pp. 246-256 ◽  
Author(s):  
Barbara Gawda ◽  
Ewa Malgorzata Szepietowska
Keyword(s):  
Sex Differences ◽  
Verbal Fluency ◽  
Strong Predictor ◽  
Important Influence ◽  
Men And Women ◽  
Semantic Verbal Fluency ◽  
Different Types

Sex may have an important influence on verbal fluency. The aim of this study is to examine possible sex differences in different types of verbal fluency. Four tasks of verbal fluency were used in this study: two tasks of semantic verbal fluency ( Animals, Fruits) and two tasks of affective verbal fluency ( Pleasant, Unpleasant). The results were analysed for 200 adults aged 18 to 70 years. The number of correctly enumerated words, the number of phonemic clusters, the number of semantic clusters, and the number of phonemic and semantic switches were recorded. The results confirmed data about sex differences in verbal fluency performance. Statistically significant differences in verbal fluency between men and women were found only in affective tasks. Sex is not a strong predictor of semantic verbal fluency performance, but a statistically significant predictor for negative affective verbal fluency.

scholarly journals Sex Differences in Odor Hedonic Perception: An Overview

2021 ◽  
Vol 15 ◽  
Author(s):  
Charlotte Bontempi ◽  
Laurence Jacquot ◽  
Gérard Brand
Keyword(s):  
Sex Differences ◽  
Experimental Studies ◽  
Gender Effect ◽  
Men And Women ◽  
Emotional Processes ◽  
Different Types ◽  
Experimental Works ◽  
Healthy Participants ◽  
Body Odors ◽  
Human Olfaction

Odor hedonic evaluation (pleasant/unpleasant) is considered as the first and one of the most prominent dimension in odor perception. While sex differences in human olfaction have been extensively explored, gender effect in hedonic perception appears to be less considered. However, a number of studies have included comparisons between men and women, using different types of measurements (psychophysical, psychophysiological,…). This overview presents experimental works with non-specific and body odors separately presented as well as experimental studies comparing healthy participants vs patients with psychiatric disorders. Contrary to sensitivity, identification or discrimination, the overall literature tends to prove that no so clear differences occur in odor hedonic judgment between men and women. On the whole, gender effect appears more marked for body than non-specific odors and is almost never reported in psychiatric diseases. These findings are discussed in relation to the processes classically implied in pleasantness rating and emotional processes.

Auditory Perception of Rhyming in Kindergarten Children

1973 ◽  
Vol 16 (3) ◽  
pp. 482-487 ◽  
Author(s):  
June D. Knafle
Keyword(s):  
Sex Differences ◽  
Auditory Perception ◽  
Kindergarten Children ◽  
Different Types ◽  
Consonant Sounds

One hundred and eighty-nine kindergarten children were given a CVCC rhyming test which included four slightly different types of auditory differentiation. They obtained a greater number of correct scores on categories that provided maximum contrasts of final consonant sounds than they did on categories that provided less than maximum contrasts of final consonant sounds. For both sexes, significant differences were found between the categories; although the sex differences were not significant, girls made more correct rhyming responses than boys on the most difficult category.

Sex Differences in Cardiovascular Reactivity

2009 ◽  
Vol 23 (2) ◽  
pp. 77-84 ◽  
Author(s):  
Matthew C. Whited ◽  
Kevin T. Larkin
Keyword(s):  
Blood Pressure ◽  
Heart Rate ◽  
Sex Differences ◽  
Gender Roles ◽  
Cardiovascular Reactivity ◽  
Task Type ◽  
Conflict Task ◽  
Men And Women ◽  
Conflicting Evidence ◽  
Blood Pressure Responses

Sex differences in cardiovascular reactivity to stress are well documented, with some studies showing women having greater heart rate responses than men, and men having greater blood pressure responses than women, while other studies show conflicting evidence. Few studies have attended to the gender relevance of tasks employed in these studies. This study investigated cardiovascular reactivity to two interpersonal stressors consistent with different gender roles to determine whether response differences exist between men and women. A total of 26 men and 31 women were assigned to either a traditional male-oriented task that involved interpersonal conflict (Conflict Task) or a traditional female-oriented task that involved comforting another person (Comfort Task). Results demonstrated that women exhibited greater heart rate reactions than men independent of the task type, and that men did not display a higher reactivity than women on any measure. These findings indicate that sex of participant was more important than gender relevance of the task in eliciting sex differences in cardiovascular responding.

The Relationship of Compliance with Coping Strategies and Self-Esteem

2003 ◽  
Vol 19 (2) ◽  
pp. 117-123 ◽  
Author(s):  
Gisli H. Gudjonsson ◽  
Jon Fridrik Sigurdsson
Keyword(s):  
Sex Differences ◽  
Coping Strategies ◽  
Multiple Regression ◽  
Sex Difference ◽  
Test Scores ◽  
Self Esteem ◽  
Stressful Situation ◽  
Men And Women ◽  
Relationship Of ◽  
The Relationship

Summary: The Gudjonsson Compliance Scale (GCS), the COPE Scale, and the Rosenberg Self-Esteem Scale were administered to 212 men and 212 women. Multiple regression of the test scores showed that low self-esteem and denial coping were the best predictors of compliance in both men and women. Significant sex differences emerged on all three scales, with women having lower self-esteem than men, being more compliant, and using different coping strategies when confronted with a stressful situation. The sex difference in compliance was mediated by differences in self-esteem between men and women.

Sex Differences in Time Production Revisited

2012 ◽  
Vol 33 (1) ◽  
pp. 35-42 ◽  
Author(s):  
Joseph Glicksohn ◽  
Yamit Hadad
Keyword(s):  
Sex Differences ◽  
Individual Differences ◽  
Sex Difference ◽  
Absolute Error ◽  
Internal Clock ◽  
Target Duration ◽  
Log P ◽  
Men And Women ◽  
Time Production ◽  
T Score

Individual differences in time production should indicate differences in the rate of functioning of an internal clock, assuming the existence of such a clock. And sex differences in time production should reflect a difference in the rate of functioning of that clock between men and women. One way of approaching the data is to compute individual regressions of produced duration (P) on target duration (T), after log transformation, and to derive estimates for the intercept and the slope. One could investigate a sex difference by comparing these estimates for men and women; one could also contrast them by looking at mean log(P). Using such indices, we found a sex difference in time production, female participants having a relatively faster internal clock, making shorter time productions, and having a smaller exponent. The question is whether a sex difference in time production would be found using other methods for analyzing the data: (1) the P/T ratio; (2) an absolute discrepancy (|P-T|) score; and (3) an absolute error (|P-T|/T) score. For the P/T ratio, female participants have a lower mean ratio in comparison to the male participants. In contrast, the |P-T| and |P-T|/T indices seem to be seriously compromised by wide individual differences.

Reflections on Death by Spiritually Mature Elders

1994 ◽  
Vol 29 (3) ◽  
pp. 177-185 ◽  
Author(s):  
L. Eugene Thomas
Keyword(s):  
Sex Differences ◽  
Personal Experience ◽  
Fear Of Death ◽  
Men And Women ◽  
Wide Range ◽  
Spatial Terms ◽  
Present Life

Beliefs and feelings about death are excerpted from interviews conducted with elderly English men and women, who were viewed as spiritually mature by those in their community. Respondents reported a wide range of beliefs about death, reflecting their personal experience, but none reported fear of death. Subtle sex differences were noted: men tended to picture death in spatial terms, of moving into a new dimension, while women tended to describe death in terms of relationships. Overall the respondents indicated that they placed a positive value on death, viewing it as a continuation of, and source of meaning for their present life.

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