scholarly journals Some Considerations on Integrating Corporate Social Responsibility in the Marketing Strategy of Banking Institutions

2021 ◽  
pp. 350-358
Author(s):  
Cătălin-Valeriu Curmei
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Banking Institutions ◽  
Corporate Social

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals Corporate social responsibility index for Ukrainian banks: The essentials for implementation

2013 ◽  
Vol 10 (4) ◽  
pp. 434-445 ◽  
Author(s):  
Alexander Kostyuk ◽  
Olena Kostyuk ◽  
Yaroslav Mozghovyi ◽  
Yana Kravchenko
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Performance Measurement ◽  
Banking System ◽  
Banking Institutions ◽  
Corporate Social

The aim of this paper is to solve the problem of CSR performance measurement for Ukrainian banking institutions by developing a CSR index. It is done by measuring a corporate social responsibility (CSR) through 25 different indicators for 40 Ukrainian banks, which represent 80% of total banking system assets. This paper is a first attempt in Ukrainian practice to put CSR indicators into a standard metrics and develop specific methodology that would allow comparing CSR for different banks. To check the adequacy of our preliminary findings we compare CSR results for Ukrainian banks with CSR results for Swedish banks, where the level of CSR is definitely higher, since it is a socially directed developed economy. After that the weights of CSR index for Swedish banks counted by our methodology was compared to different professionally made indexes.

Corporate Social Responsibility

2020 ◽  
pp. 65-78
Author(s):  
George Kofi Amoako ◽  
Kwasi Dartey-Baah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Banking Sector ◽  
Business Success ◽  
Active Involvement ◽  
Banking Institutions ◽  
Brand Perception ◽  
National Headquarters ◽  
Corporate Social

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and competitive advantage are discussed in relation to findings from a study that was conducted at the national headquarters of GCB Bank and Barclays Bank Limited in Accra. The results showed a good understanding of the concept of CSR from both customers and employees of both banks. There was a significant and positive connection between effective implementation of CSR initiatives, brand perception, and competitive advantage. CSR was discovered as a tool for business success in the banking sector in Ghana. This chapter explains the benefits of CSR activities to the development of impalpable organizational assets, and as a result, generating better results for banking institutions in Ghana. The authors make a case for the inclusion and active involvement of customers and employees in the CSR initiatives of banks in order to boost brand perception.

Corporate Social Responsbility (CSR) dan Islamic Banking - Service Quality (IB-SQ) Sebagai Upaya Penguatan Brand Image di Lembaga Perbankan Syariah

WADIAH ◽  
2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ahmad Suminto ◽  
Nur Kasanah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Banking Sector ◽  
Brand Image ◽  
Positive Impact ◽  
Islamic Banking ◽  
Banking Service ◽  
Banking Institutions ◽  
Corporate Social

This library research method with a descriptive-analytic qualitative approach, aims to explain the urgency of Corporate Social Responsibility (CSR) and Islamic Banking - Service Quality (IB-SQ) as Efforts to Strengthen Brand Image in Islamic Banking Institutions. The results indicate that, the implementation of Corporate Social Responsibility (CSR) in Islamic banking institutions is a long-term investment, because the implementation of the Corporate Social Responsibility (CSR) program will have a positive impact not only on banking operations, but on the continuity of existence in future. Second, IB-SQ (Islamic Banking Service Quality) is the quality of service for Islamic banking in Indonesia which combines the term IB (Islamic Bank) with the term BSQ (Bank Service Quality) to identify service quality for the banking sector, so that the term IB-SQ is used for reflect the service quality and brand image for Islamic banking in Indonesia. Keywords: Corporate Social Responsbility, Islamic Banking-Service Quality, Sharia Banking 

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