scholarly journals The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland

2020 ◽  
Vol 7 (1) ◽  
pp. 123-136
Author(s):  
Zsolt Barbócz
Keyword(s):  
Economic Development ◽  
Tourism Development ◽  
Place Branding ◽  
Active Role ◽  
Development Strategies ◽  
Regional Level ◽  
Destination Branding ◽  
Central Management ◽  
Complex Question

Abstract Destination branding has always been a complex question. This is especially true if we are talking about Szeklerland as a historical, cultural, and ethnic region, which can be defined in the easiest way through Covasna, Harghita, and Mureş counties of Romania. A well-structured brand in a region can help with its economic development and search for identity, so it is worth looking into branding activities in the region. Despite Szeklerland’s strong identity and reputation, the discourse is extremely divided between Romanian and Hungarian people. There are plenty of brand owners in the region without central management and coherence. There are plenty of amateur and corporate initiatives that are generally poorly organized and serve individual economic purposes. In addition, politicians also play an active role in forming these processes. Although the regional and tourism development strategies of the counties of Szeklerland are similar, and it can be said that the stakeholders are open to the cooperation between the three counties, there were only partial results of regional-level collaboration. The paper follows the activities of online promotional initiatives about Szeklerland and the larger territorial units influencing the region, such as Romania and Transylvania, and the branding narratives created during them.

scholarly journals Upgrading Mechanisms of Managing Social and Economic Development of Tourism on Regional Level

2020 ◽  
Vol 17 (6) ◽  
pp. 106-117
Author(s):  
S. B. Boldyreva
Keyword(s):  
Economic Development ◽  
Time Management ◽  
Tourism Development ◽  
Regional Level ◽  
General View ◽  
Tourism Impact ◽  
Social And Economic Development ◽  
Management Functions ◽  
Different Characteristics ◽  
And Control

Mechanisms of developing tourism on the regional level are numerous and they can be systematized by different characteristics. However, it is better to give a general view of the system of such mechanisms through classical management functions that include analysis, planning, organization, realization and control. Management of tourism development on the regional level is carried out within the frames of the mentioned classical functions of management theory. At the same time management of tourism development on the regional level is characterized by special features of each function due to the fact that actually all these functions are performed by structural divisions of the public apparatus represented by executive bodies of regional authority. Through fundamental functions of the theory of management the article provides recommendations aimed at upgrading the present mechanisms of managing social and economic development of tourism in the region. The author comes to the conclusion that raising the level of social and economic development of the region on the basis of tourism requires assessment of tourism impact on regional development, shaping new economically efficient organizational forms and models of management in the field of recreation and tourism.

scholarly journals The role of event tourism strategy of Serbia in strategic planning

Spatium ◽  
2013 ◽  
pp. 54-60
Author(s):  
Zeljko Bjeljac ◽  
Marijana Pantic ◽  
Marko Filipovic
Keyword(s):  
Strategic Planning ◽  
21St Century ◽  
Tourism Development ◽  
Development Strategies ◽  
Regional Level ◽  
The World ◽  
Event Tourism ◽  
Tourism Potential

Tourist events represent not only a significant tourism potential, but also the touristic product of Serbia. There are approximately 2500 events every year, attended by several million visitors from Serbia and all around the world. Since the 1990s in the world and since the beginning of the 21st century in Serbia, the organization and development of events has become a significantly profitable activity. Certain countries developed event tourism strategies on the level of the country or on the regional level; in Serbia, the event tourism is mentioned in the national tourism development strategies and certain regional ones. This paper targets the need for development of Event Tourism Strategy on the level of Serbia.

The Pittsburgh Transition: Not Quite So Simple

2021 ◽  
pp. 089124242110248
Author(s):  
Sabina Deitrick ◽  
Christopher Briem
Keyword(s):  
Economic Development ◽  
Economic Restructuring ◽  
Development Strategies ◽  
The State ◽  
Decision Makers ◽  
Advanced Technology ◽  
Significant Other ◽  
Development Policies ◽  
Economic Trends ◽  
Economic Development Strategies

Benjamin Armstrong’s article compares state economic development policies in Pittsburgh and Cleveland in the 1980s, the period of major regional economic restructuring. Armstrong argues that what separated Pittsburgh from Cleveland in the ensuring years was the state-mandated inclusion of the city’s universities as major economic development decision makers and the role that advanced technology played in Pittsburgh’s recovery—much more prominent than in Cleveland’s. The authors agree that the 1980s expanded stakeholders in the region’s traditional economic development strategies, but not to the extent that Armstrong argues, and that significant other factors have affected the two regions in recent decades. The authors also find that the divergence in economic trends between the two regions is not a strong as Armstrong suggests.

scholarly journals Economic uncertainty and tourism consumption

2020 ◽  
pp. 135481662098151
Author(s):  
Canh Phuc Nguyen ◽  
Su Dinh Thanh ◽  
Bach Nguyen
Keyword(s):  
Economic Development ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Negative Impact ◽  
Positive Impact ◽  
Tourism Development ◽  
Economic Uncertainty ◽  
Middle Income ◽  
Domestic Tourism

This study examines the influence of economic uncertainty on tourism. The key hypothesis to test is that while economic uncertainty reduces outbound tourism, it may boost domestic tourism due to the economic-stagnant effects. Utilizing the framework of the theory of reasoned action to analyze a global sample of 124 countries over the period 1996–2017, we find some initial evidence showing that an increase in economic uncertainty encourages domestic tourism while reducing outbound tourism in the global sample. Notably, while these effects are consistent in the upper-middle-income economies, an increase in uncertainty has a positive impact on both domestic and outbound tourism in lower-middle-income economies and a negative impact on both domestic and outbound tourism in higher-income economies. The key implementation of this study is that tourism development is not always associated with economic development and stability; sometimes it could be a signal of economic stagnancy and inactiveness.

Macro-economic Factors Influencing Tourism Entrepreneurship: The Case of Kazakhstan

2021 ◽  
pp. 097135572098143
Author(s):  
Aizhan Tleuberdinova ◽  
Zhanat Shayekina ◽  
Dinara Salauatova ◽  
Stephen Pratt
Keyword(s):  
Economic Development ◽  
Emerging Economies ◽  
Negative Relationship ◽  
National Income ◽  
Tourism Development ◽  
Entrepreneurial Activity ◽  
Macroeconomic Factors ◽  
Distributed Lag ◽  
Tourism Sector ◽  
The Impact

Tourism development contributes to economic development. In emerging economies like Kazakhstan, tourism development needs active entrepreneurship. As the country emerges from the post-Soviet era, there has been an increase in economic development and prosperity. Entrepreneurship in the tourism sector can drive economies forward through the creation of new tourism and hospitality businesses. The macroeconomic environment can influence entrepreneurial activity. We use an autoregressive distributed lag (ARDL) model to examine the impact of macroeconomic factors on tourism entrepreneurship in Kazakhstan. Using data from 1996 to 2018, we find that there is a positive short-run relationship between wages in the tourism sector and entrepreneurship, suggesting that wage growth in the sector attracts entrepreneurs. In the long run, however, tourism sector wages have a negative relationship with entrepreneurship, suggesting that these higher wages represent a higher cost to entrepreneurship. There is also a strong positive relationship between national income and tourism entrepreneurship in Kazakhstan. Implications of macroeconomic policy changes for Kazakhstan and other emerging economies are discussed.

scholarly journals The role of uniqueness in destination branding: the case of historical Portsmouth harbor

2015 ◽  
Vol 10 (2) ◽  
pp. 198-213 ◽  
Author(s):  
Alexandros Apostolakis ◽  
Shabbar Jaffry ◽  
Faye Sizeland ◽  
Adam Cox
Keyword(s):  
Competitive Advantage ◽  
Design Methodology ◽  
Regional Level ◽  
Destination Branding ◽  
Policy Makers ◽  
Content Type ◽  
City Brand ◽  
High Profile ◽  
Local Resources

Purpose – The purpose of this paper is to examine the potential for utilizing a unique resource, such as the Historic Portsmouth Harbor, in order to differentiate the local brand. Design/methodology/approach – The objective of the paper is to examine the role of unique local resources and attractions as a source of competitive advantage through destination branding. Findings – The main findings of the paper indicate that policy makers and destination managers should more proactively utilize the unique elements of the Historic Portsmouth Harbor “brand,” as opposed to the commonplace “waterfront city” brand. This could be achieved by staging events of international significance or through a bid for gaining world heritage status. In addition to that, the paper argues that in order for this branding initiative to have a higher impact, a prominent high profile individual should be appointed. This individual could act as a leader or “brand ambassador” in order to attract stakeholder interest and participation. Originality/value – The paper could be of value to destination managers and marketing organizations in a local, sub-regional and regional level.

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