The Dilemma of Online Sports Betting Games and Exclusive Operation of Sports Promotion Voting Rights Business

2021 ◽  
Vol 10 (6) ◽  
pp. 78-90
Author(s):  
Sun-Hwan Hwang ◽  
Seung-Baek Han
Keyword(s):  
Voting Rights ◽  
Sports Betting ◽  
Online Sports Betting

scholarly journals Understanding the convergence of markets in online sports betting

2016 ◽  
Vol 53 (7) ◽  
pp. 807-823 ◽  
Author(s):  
Hibai Lopez-Gonzalez ◽  
Mark D Griffiths
Keyword(s):  
Sports Betting ◽  
Gambling Behaviour ◽  
Economic Convergence ◽  
Sport Sponsorship ◽  
Sports Media ◽  
Sports Gambling ◽  
Convergence Process ◽  
Psychosocial Concerns ◽  
Social Gaming ◽  
Online Sports Betting

Betting on sports via online platforms has rapidly become a popular form of gambling in many countries. Despite the growing body of research investigating the psychosocial and individual psychological factors determining gambling behaviour, much less attention has been devoted to understanding the market characteristics of online sports betting and its intersection with products from adjacent industries. From an economic convergence perspective, the present paper explores the integration of online sports betting within the digital, sporting and gambling sectors, examining how data markets, eSports, virtual sports, social gaming, immersive reality tools, sports media, sport sponsorship, fantasy sports, in-venue and in-stadium betting, poker and trading are all converging around betting activity. Through this convergence process, it is argued that internet-based sports gambling is colonizing different forms of entertainment, and expanding marketing opportunities, as well as raising psychosocial concerns about the influence of such an integration process.

scholarly journals Changes to the playing field: A contemporary study of actual European online sports betting

2021 ◽  
Author(s):  
Sarah E. Nelson ◽  
Timothy C. Edson ◽  
Eric R. Louderback ◽  
Matthew A. Tom ◽  
Alessandra Grossman ◽  
...  
Keyword(s):  
Sports Betting ◽  
Self Report ◽  
Small Subset ◽  
Playing Field ◽  
Health Related ◽  
Online Betting ◽  
Legislative Changes ◽  
Contemporary Study ◽  
High Engagement ◽  
Online Sports Betting

AbstractBackground and aimsOnline sports wagering is a popular and still growing gambling activity around the world. Like other types of gambling, it can lead to problems that include devastating financial, social, and health-related harms. The first analysis of actual online sports wagering activity (LaBrie et al., 2007) suggested that levels of financial and time involvement were more moderate than anticipated from earlier self-report studies. However, these findings are now more than a decade old.MethodsThe current study examined actual online sports wagering activity of a similar cohort of 32,262 gamblers who subscribed to a European online betting platform in February 2015 to understand how sports betting might have changed in ten years. Measures included subscriber characteristics, betting activities, and transactional activities.ResultsPlayers placed a median of 15 bets during the 8-month study period, made a median of 2.5 bets per betting day, had a median bet size of 6.1 euros, and experienced a median net loss of 25 euros. We were able to distinguish highly involved bettors in the top 2% of total wagered, net loss, and number of bets, whose behavior differed from that of the rest of the sample.Discussion and ConclusionsSports wagering behavior has remained relatively stable over time despite legislative changes and an increase in popularity, with a small subset of subscribers exhibiting disproportionately high engagement, transactional activity, and in-game betting. Further investigation of individual trajectories of wagering behavior and engagement with different types of sports wagering products is merited.

scholarly journals Risky decision making and cognitive flexibility among online sports bettors in Nigeria.

2019 ◽  
Author(s):  
Tochukwu Nweze ◽  
Agu Ethelbert ◽  
Florian Lange
Keyword(s):  
Decision Making ◽  
Cognitive Flexibility ◽  
Iowa Gambling Task ◽  
Sports Betting ◽  
Set Shifting ◽  
Risky Decision ◽  
Psychosocial Consequences ◽  
Online Sports Betting ◽  
Selection Of ◽  
Set Shifting Task

Online sports betting is a popular recreational activity in Nigeria. Like other forms of gambling, risk of pathological progression exists for gamblers who continue betting despite severe financial and psychosocial consequences. In the present study, we examined whether this population of gamblers shows deficits in decision making and cognitive flexibility that have been documented in Western gambling populations. Thirty-six online sports bettors and 42 non-gambling participants completed a version of the Iowa gambling task (IGT) and an established set-shifting task for the assessment of cognitive flexibility. The two groups did not differ significantly in the selection of disadvantageous decks on the IGT. In contrast, sports bettors committed significantly more errors on the set-shifting task than non-gambling control participants. As this performance deficit was not specific to trials requiring a set shift, it most likely resulted from gambling-related changes in general cognitive or motivational abilities that are required to successfully complete challenging mental tasks. While our results illustrate that findings from Western populations cannot automatically be generalized to other contexts, it should be noted that we focused on only one particular type of gambling and included mostly participants with mild gambling-related problems.

scholarly journals Current Addiction in Youth: Online Sports Betting

2021 ◽  
Vol 11 ◽  
Author(s):  
Núria Aragay ◽  
Laia Pijuan ◽  
Àngela Cabestany ◽  
Irene Ramos-Grille ◽  
Gemma Garrido ◽  
...  
Keyword(s):  
Gambling Disorder ◽  
Smoking Habit ◽  
Gambling Behavior ◽  
Education Level ◽  
Sports Betting ◽  
University Education ◽  
Online Gambling ◽  
Clinical Predictors ◽  
Younger Age ◽  
Online Sports Betting

Background: Gambling landscape has changed in recent years with the emergence of online gambling (OG). Greater accessibility and availability of this betting modality can increase the risk of developing a gambling disorder (GD). Online sports betting (OSB) is currently the most common type of OG, but little is known about the clinical characteristics of OSB compared to slot-machine (SM) gamblers, the most common offline gambling disorder.Methods: This was a prospective study conducted between October 2005 and September 2019, and included outpatients diagnosed with GD seen in a Pathological Gambling and Behavioral Addictions referral unit. Only patients with OSB and SM disorders were included. The main objective was to assess the clinical profile of OSB compared to SM gamblers, and to define clinical predictors for developing OSB gambling disorder. Logistic regression was performed to determine the effects of variables on the likelihood of this disorder.Results: Among 1,186 patients attended in our Unit during the study period, 873 patients were included; 32 (3.7%) were OSB gamblers and 841 (96.3%) were SM gamblers. Overall, mean age was 45 ± 13 years and 94.3% were men. Compared to SM patients, OSB patients were younger (34.9 ± 9.5 vs. 45.3 ±13), more frequently single (43.8 vs. 20.6%) and had a university education level (43.8 vs. 4.5%); they were also more frequently non-smokers (18.7 vs. 66.7%) and had fewer psychiatric comorbidities (12.5 vs. 29.4%) than SM gamblers. GD duration before treatment initiation was shorter in OSB patients than in SM gamblers, most of them (81.3 vs. 42.4%) with ≤ 5 years of GD duration. OSB gamblers showed significant differences in weekly gambling expenditure, spending higher amounts than SM patients. Younger age (OR: 0.919; 95% CI: 0.874–0.966), university education level (OR: 10.658; 95% CI: 3.330–34.119), weekly expenditure >100€ (OR: 5.811; 95% CI:1.544–21.869), and being a non-smoker (OR:13.248; 95% CI:4.332–40.517) were associated with an increased likelihood of OSB gambling behavior.Conclusions: We identified different profiles for OSB and SM gamblers. Younger age, university education level, higher weekly expenditure, and non-smoking habit were associated with OSB compared to SM disorders. Prevention strategies should help young people become aware of the severe risks of OSB.

scholarly journals Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market

2016 ◽  
Vol 8 (5) ◽  
pp. 1
Author(s):  
Paolo Calvosa
Keyword(s):  
Consumer Choice ◽  
Empirical Investigation ◽  
Sports Betting ◽  
Loyalty Programs ◽  
Online Gambling ◽  
Behaviour Pattern ◽  
Buying Behaviour ◽  
Customer Loyalty Programs ◽  
Number Of Customers ◽  
Online Sports Betting

<p>The paper analyses the loyalty typologies and consumer choice factors in the regulated online sports-betting industry. From the methodological viewpoint an empirical investigation has been carried out through the administration of a questionnaire towards customers who make sports bets on online gambling sites in the Italian regulated market. We have found that, in keeping with consumers’ behaviour “regularities” which normally characterize frequently purchased consumer goods markets, the number of customers who are exclusively loyal to one gambling website is rather limited and that, therefore, online bettors mostly adopt a “multi-brand” buying behaviour. In the markets in which this behaviour pattern emerges, customer loyalty programs appear less efficacious in increasing market penetration of the companies with respect to the firms’ decisions on marketing mix-inputs that influence consumer choice of purchasing. The empirical investigation has therefore permitted us to single out the factors that influence the decision to bet at one online gambling site over another, and to show how the importance of these factors varies in relation to the different degree of the gamblers loyalty. The results are then applied to marketing strategies of the online gambling operators.</p>

Heuristic and Analytic Processing in Online Sports Betting

2014 ◽  
Vol 31 (2) ◽  
pp. 455-470 ◽  
Author(s):  
Alain d’Astous ◽  
Marc Di Gaspero
Keyword(s):  
Sports Betting ◽  
Analytic Processing ◽  
Online Sports Betting

scholarly journals Testing a gambling warning label’s effect on behavior

2019 ◽  
Author(s):  
Philip Warren Stirling Newall ◽  
Lukasz Walasek ◽  
Henrik Singmann ◽  
Elliot Andrew Ludvig
Keyword(s):  
Responsible Gambling ◽  
Gambling Behavior ◽  
Sports Betting ◽  
Online Gambling ◽  
Warning Label ◽  
Premier League ◽  
Independent Test ◽  
Gambling Operators ◽  
Soccer Fans ◽  
Online Sports Betting

Responsible gambling campaigns are one measure enacted by a number of statutory bodies and gambling operators in response to concerns about gambling marketing and the accessibility of modern gambling products. For example, since 2015 a number of the UK‘s largest gambling operators have attached the following warning label to TV and shop window adverts: "when the FUN stops, stop" (where the word "fun" is printed in noticeably larger font than any other word). Here we present an initial independent test of this warning label‘s effect on contemporaneous gambling behavior. A short incentivized survey was conducted to mimic the scenario of online gambling advertising, with warning label presence manipulated between-participants. Participants were given a sequence of nine £0.10 bonuses, and on each trial were presented with the possibility to gamble this bonus on a soccer bet, with bet details and payoffs taken from a major gambling operator‘s website. There were 506 unique participants who had all previously indicated that they were Premier League soccer fans and had experience in online sports betting. Overall, participants decided to bet on 41.3% of trials when a warning label was shown, compared to 37.8% when no warning label shown (i.e., descriptively the label increases the probability of gambling). According to the preregistered analysis plan, this difference was not significant, (χ^2 (1)=2.10, p=.15) The "when the FUN stops, stop" gambling warning label did not achieve its aim of prompting more responsible gambling behavior in the experiment.

scholarly journals Marketing and Advertising Online Sports Betting: A Problem Gambling Perspective

2017 ◽  
Vol 41 (3) ◽  
pp. 256-272 ◽  
Author(s):  
Hibai Lopez-Gonzalez ◽  
Ana Estévez ◽  
Mark D. Griffiths
Keyword(s):  
Problem Gambling ◽  
Structural Characteristics ◽  
Sports Betting ◽  
Prevalence Rates ◽  
Problem Gamblers ◽  
Product Features ◽  
Online Betting ◽  
Potential Impact ◽  
Online Sports Betting ◽  
Methodological Difficulties

In this article, online sports betting is explored with the objective of critically examining the potential impact on problem gambling of the emerging product features and advertising techniques used to market it. First, the extent of the issue is assessed by reviewing the sports betting prevalence rates and its association with gambling disorders, acknowledging the methodological difficulties of an unambiguous identification of what exactly constitutes sports-related gambling today. Second, the main changes in the marketization of online betting products are outlined, with specific focus on the new situational and structural characteristics that such products present along with the convergence of online betting with other adjacent products. Third, some of the most prevalent advertising master narratives employed by the betting industry are introduced, and the implications for problem gamblers and minors are discussed.

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