scholarly journals PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (2) ◽  
pp. 34
Author(s):  
Ni Made Adi Yanti Putri ◽  
I GPB Sasrawan Mananda ◽  
Ni Putu Eka Mahadewi
Keyword(s):  
Technology Development ◽  
Distribution Channel ◽  
Secondary Data ◽  
Travel Agent ◽  
Travel Agents ◽  
Library Research ◽  
Simple Regression Analysis ◽  
Online Travel ◽  
The Relationship ◽  
Online Travel Agents

The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.

scholarly journals Pengaruh saluran distribusi offline dan online travel agent dan implikasinya terhadap revenue per available room di the anvaya beach resort bali

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Putu Diah Sastri Pitanatri ◽  
Made Deny Kharisma ◽  
I Dewa Putu Hendri Pramana
Keyword(s):  
Distribution Channel ◽  
Distribution Channels ◽  
Coefficient Of Determination ◽  
Hotel Management ◽  
Travel Agent ◽  
Travel Agents ◽  
Beach Resort ◽  
Online Travel ◽  
Online Travel Agents ◽  
Research Show

Abstrak Ketatnya persaingan yang terjadi dan mulai terdisrupsinya pasar Offline Travel Agent oleh Online Travel Agent menuntut pihak manajemen hotel mempertimbangkan secara selektif saluran distribusi mana yang harus dimaksimalkan guna meraih kinerja pendapatan kamar yang baik melalui Revenue per Available Room. Penelitian ini bertujuan untuk mengetahui dan mengkaji bagaimana pengaruh penjualan kamar melalui saluran distribsui Offline Travel Agent dan Online Travel Agent secara parsial maupun simultan terhadap Revenue per Available Room. Hasil penelitian secara parsial dan simultan menunjukan bahwa saluran distribusi Offline Travel Agent dan Online Travel Agent berpengaruh positif (searah) dan signifikan terhadap Revenue per Available Room (RevPar). Hasil analisis koefisien determinasi menunjukkan bahwa nilai R2 para variabel saluran distribusi Offline Travel Agent sebesar 0,765 atau jika diinterpretasikan sebesar 76,5% dengan kontribusi yang kuat. Pada salurah distribusi Online Travel Agent nilai R2 sebesar 0,836 atau sebesar 83,6% dengan kontribusi yang sangat kuat. Sementara secara simultan nilai R2 sebesar 0,865 menunjukkan bahwa 86,5% variabel Revenue per Available Room dapat dijelaskan melalui kedua variabel bebas tersebut, sedangkan sisanya sebesar 13,5% dijelaskan oleh variabel lain diluar variabel penelitian. Sebagai kesimpulannya saluran distribusi Offline Travel Agent dan Online Travel Agent memiliki pengaruh dan kontribusi terhadap Revenue per Available Room, namun pengaruh dan kontribusi lebih besar dihasilkan oleh saluran distribusi Online Travel Agent.   Kata kunci: Saluran Distribusi, Offline Travel Agent, Online Travel Agent, dan Revenue per Available Room.   Abstract The competition that occurs and the disruption of the Offline Travel Agent market by Online Travel Agents demanding the hotel management to consider selectively which distribution channels should be maximized in order to achieve good room revenue performance through Revenue per Available Room. This study aims to find out and examine how the influence of room sales through Offline Travel Agent and Online Travel Agent distribution channels partially or simultaneously to Revenue per Available Room (RevPar). The results of the partial and simultaneous research show that the Offline Travel Agent and Online Travel Agent distribution channels have a positive (unidirectional) and significant effect on Revenue per Available Room. The results of the coefficient of determination analysis show that the R2 value of the Offline Travel Agent distribution channel variable is 0.765 or if interpreted at 76.5% with a strong contribution. On the line of Online Travel Agent distribution R2 value is 0.836 or 83.6% with a very strong contribution. While simultaneously the R2 value of 0.865 shows that 86.5% of the Revenue variable per Available Room can be explained through the two independent variables, while the remaining 13.5% is explained by other variables outside the research variable. In conclusion, Offline Travel Agent and Online Travel Agent distribution channels have influence and contribution to Revenue per Available Room, but greater influence and contribution is generated by the Online Travel Agent distribution channel.   Keywords: Distribution Channels, Offline Travel Agent, Online Travel Agent, and Revenue per Available Room.  

scholarly journals Pengaruh Kualitas Layanan Terhadap Kepuasan, Kepercayaan Dan Loyalitas Pelanggan Travel Agent Di Kabupaten Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 133-151
Author(s):  
Ni Luh Indiani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Travel Agent ◽  
Travel Agents ◽  
Insignificant Effect ◽  
Customer Trust ◽  
Online Travel ◽  
Online Travel Agents

The development of increasingly advanced technology has an important influence in the tourism service industry, namely the utilization of internet technology in the process of booking tour and travels through online travel agents. Conventional travel agents are increasingly being abandoned as travelers turn to online travel agents. Under these conditions conventional travel agents need to make a number of efforts to keep customers in order to survive. This study aims to analyze the effect of service quality on satisfaction, trust and loyalty of travel agent customers in Badung regency.Research respondents are domestic and foreign customers who use travel agent services in Badung regency, as many as 70 respondents. Data collection was done through survey using questionnaire. Testing research hypothesis using Partial Least Square (PLS).The result of the research shows that 1) the quality of service has positive and significant effect to customer satisfaction, trust and loyalty, 2) customer satisfaction has positive and insignificant effect to customer loyalty, 3) customer trust has negative and insignificant effect to customer loyalty, 4) satisfaction and customer trust does not mediate the influence of service quality on customer loyalty.Travel agent in Badung regency should improve and pay attention to the indicators supporting the satisfaction, trust and customer loyalty so that customers are not easy to switch to competitors.

scholarly journals Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Lutfi Hendriyati
Keyword(s):  
Management Support ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
The Mind ◽  
Online Travel ◽  
Occupancy Rates ◽  
Online Travel Agents

Technological developments and can change the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve the e-commerce effort of services to maintain guests while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

scholarly journals Customer Preferences and Opaque Intermediaries

2017 ◽  
Vol 58 (4) ◽  
pp. 342-353 ◽  
Author(s):  
Xiaoqing (Kristine) Xie ◽  
Chris K. Anderson ◽  
Rohit Verma
Keyword(s):  
Consumer Preferences ◽  
Distribution Channel ◽  
Multinomial Logit Model ◽  
Price Sensitivity ◽  
Travel Agents ◽  
Customer Preferences ◽  
Trade Offs ◽  
Selling Strategies ◽  
Online Travel ◽  
Online Travel Agents

Using two choice-based experiments, we evaluate consumer preferences hotel attributes for firms selling hotel rooms across three online distribution channel formats: full information, semi-opaque, and opaque online travel agents. A multinomial logit model is used to analyze the experimental data and measure consumer trade-offs between price and other product attributes. We then use these preferences to determine optimal channel selling strategies. Our optimal channel strategies illustrate under what conditions firms should add opaque distribution channels and the resulting incremental revenue obtained with the setting of optimal channel specific prices. We deploy two choice-based experiments, traditional and menu-based, in an effort to add flexibility to survey respondents in choice selection. As part of our analysis, we compare managerial insights from analysis based on traditional choice-based experiments to that using menu-based choice experiments. In general, we indicate that both forms of opaque selling increase firm demand and that with appropriate pricing can also increase firm revenue. In addition, opaque channels have elevated price sensitivity and increased impact of guest reviews versus traditional online travel agents.

scholarly journals Bisnis Online Agent Ilegal dalam Perkembangan Industri Pariwisata Bali

2019 ◽  
Vol 2 (2) ◽  
pp. 53
Author(s):  
I Gusti Ayu Putu Wijayanti
Keyword(s):  
Negative Impact ◽  
Present Condition ◽  
Travel Agency ◽  
Travel Agent ◽  
Travel Agents ◽  
Negative Impacts ◽  
Set Up ◽  
Online Travel ◽  
Agency Management ◽  
Online Travel Agents

<p><em>The increasing number of illegal online travel agencies recently has become a hot issue that being discussed by the entrepreneurs of tourism business service in Bali. This kind of business has triggered tariff competition, which is unhealthy and has negative impact on the existence of travel agency business in Bali. Therefore, this phenomenon becomes an interesting issue to be investigated. Aims of the investigation were to know the growth of illegal online travel agent business, its impacts and to formulate policies for controlling it that are more relevant to present condition, creating conducive, harmonious, an</em><em>d</em><em> balanced tourism business in Bali. The impacts of illegal online travel agents were classified into economic, social, culture, and impacts on images. Dealing with illegal online travel agent business, it was observed that there was no negative impacts of tourist. The tourist stated that they were remain satisfied to the services given by illegal online travel agents. The effort made by the governments was still limited on providing suggestion, because there has not been a strong punishment for the offender. Thus, it is recommended that there is a need to set up a policy to control illegal online travel agent in Bali. The local government should formulate more effective and efficient policies, to restore the harmony and balanced conditions of tourism business in Bali. In addition, for the travel agency management, they should obey the law and regulations in running the business. </em></p>

An Examination of the Relationship between Online Travel Agents and Hotels

2012 ◽  
Vol 54 (1) ◽  
pp. 95-107 ◽  
Author(s):  
Hee “Andy” Lee ◽  
Basak Denizci Guillet ◽  
Rob Law
Keyword(s):  
Distribution Channels ◽  
Business Environment ◽  
Third Party ◽  
Business Practices ◽  
Travel Agents ◽  
Business Partners ◽  
Available Technology ◽  
Online Travel ◽  
The Relationship ◽  
Online Travel Agents

Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. This article reports a case study analyzing online comments on the 2009 feud between Choice Hotels International and Expedia.com . This analysis identified eight themes in three overall categories: the background to the feud (i.e., characteristics of the hotel industry, current business environment, Expedia’s business practices), the perspectives of hospitality industry professionals on the feud (i.e., wake-up call for hoteliers, Choice Hotels’ decision), and expectations concerning the nature of the relationship between hotels and OTAs (i.e., a symbiotic relationship between hotels and OTAs, experience of dealing with guests who book through OTAs and Expedia, and recommendations for hotels). Chief among the study’s conclusions is that hotels must find ways to make the most effective possible use of available technology and distribution channels, and perhaps even form consortia to share information about third-party distribution channels.

scholarly journals Source of The Reservation in Relation to Increase Volume of Room Sales on Discovery Kartika Plaza Hotel

1970 ◽  
Vol 2 (02) ◽  
pp. 73-78
Author(s):  
Ni Luh Novi Suryantini Dewi ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Nyoman Winia
Keyword(s):  
Correlation Analysis ◽  
Hypothesis Test ◽  
P Value ◽  
Sales Volume ◽  
Travel Agent ◽  
Travel Agents ◽  
Online Travel ◽  
Online Travel Agents ◽  
Effective Contribution ◽  
Plaza Hotel

Discovery Kartika Plaza Hotel establishing cooperation with several source of reservations such as online travel agents, offline travel agents, free independent travelers (FIT) and groups in increasing volume room sales to win the competition between 5-stars hotels in Kuta. Data obtained through observation, interviews, library research and documentation. Data analysis is performed by quantitative analysis of secondary data, such as tests; partial correlation analysis, multiple correlation analysis, classic assumption test, multiple linear regression test, hypothesis test analysis, multiple determination coefficients, standardized coefficient beta statistical analysis, and effective contribution with the help of SPSS version 23. Based on the results of the analysis, partially there is a significant influence positive and significant between online travel agents for room sales volume with p-value 0.000 <0.05, offline travel agent for room sales volume with p-value 0.000 <0.05, FIT for room sales volume with p-value 0.000 <0.05 and group for volume room sales with p-value 0,000 <0.05. Also, online travel agents, offline travel agents, FIT and groups have a positive and simultaneous effect on room sales volume with p-value 0,000 <0.5 and total value of effective contributions of 99.2%. The most dominant variable is the offline travel agent with an Effective Contribution value of 45.83%.

scholarly journals The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Desy Azulmi ◽  
Adinoto Nursiana ◽  
Rahmat Ingkadijaya
Keyword(s):  
Sample Selection ◽  
Sampling Technique ◽  
Online Reviews ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
Decision To Stay ◽  
Online Travel ◽  
Online Travel Agents

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.

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