The study on the ways of the enhancement of corporate soft power based on innovation ability

Author(s):  
Wenlei Shi
2020 ◽  
Vol 16 (4) ◽  
pp. 600-612
Author(s):  
L.F. Nikulin ◽  
V.V. Velikorossov ◽  
S.A. Filin ◽  
A.B. Lanchakov

Subject. The article discusses how management transforms as artificial intelligence gets more important in governance, production and social life. Objectives. We identify and substantiate trends in management transformation as artificial intelligence evolves and gets more important in governance, production and social life. The article also provides our suggestions for management and training of managers dealing with artificial intelligence. Methods. The study employs methods of logic research, analysis and synthesis through the systems and creative approach, methodology of technological waves. Results. We analyzed the scope of management as is and found that threats and global challenges escalate due to the advent of artificial intelligence. We provide the rationale for recognizing the strategic culture as the self-organizing system of business process integration. We suggest and substantiate the concept of soft power with reference to strategic culture, which should be raised, inter alia, through the scientific school of conflict studies. We give our recommendations on how management and training of managers should be improved in dealing with artificial intelligence as it evolves. The novelty hereof is that we trace trends in management transformation as the role of artificial intelligence evolves and growth in governance, production and social life. Conclusions and Relevance. Generic solutions are not very effective for the Russian management practice during the transition to the sixth and seventh waves of innovation. Any programming product represents artificial intelligence, which simulates a personality very well, though unable to substitute a manager in motivating, governing and interacting with people.


2015 ◽  
Vol 5 (1) ◽  
Author(s):  
Tony Susilo Wibowo ◽  
I Made Bagus Dwiarta

 Culinary industry competition getting tougher to make some employers continue to innovate at a restaurant for some things like menu, places, atmosphere and service that became the mainstay of the restaurant. In so doing, it needs one innovation ability of human resources quality and competence in their field. Innovation will be a reminder for consumers who feel the restaurant services and in turn will increase the revenue thus achieved profit restaurant that is optimal.The selected researchers research object was 3rd Restaurant Oriental cuisine i.e. Kapin, X O Cuisine and Paradise Dynasty which respectively have 3 and 2 branches of the restaurant. This research uses the concept of job characteristics expressed by Hackman and Oldham (1976), which are further subdivided into 5 independent variables namely a diversity of tasks, task identity, task meaningful, autonomy and feedback as well as the dependent variable turnover intention, while the analysis on research using multiple linear regression with the respondent an amount of 120 people that consists of all the employees of the restaurant. Data processing results shows that the diversity of the variable assignments and most influential task ID with a value of beta X1  0,676 and the beta X 2 of 0,538 so that these two variables have a positive and significant impact on the turnover intention because the variable is greater than 0.05 alpha. While the 3 other variables i.e  tasks meaningful, autonomy and feedback does not affect significantly to turnover intention. Keywords: Job Characteristics, Turnover intention.  


Author(s):  
Adnan Khalaf i Hammed Al-Badrani ◽  
Hind Ziyad Nafeih

The Belt and Road Initiative is an initiative to revive the ancient Silk Road, through networks of land and sea roads, oil and gas pipelines, electric power lines, the Internet and airports, to create a model of regional and international cooperation.       It is essentially a long-term development strategy, launched by the Chinese president in 2013 to become the main engine of Chinese domestic policy and foreign diplomacy and within the framework of the soft power strategy, to enhance its position and influence in the world as a peaceful and responsible country.   The study includes identifying the initiative and setting goals for China, as well as the challenges and difficulties that hinder the initiative.


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