THE LITHUANIAN SINGING REVOLUTION AS CULTURAL HERITAGE AND SOURCE OF SOFT POWER

Author(s):  
Dario Martinelli ◽  
Keyword(s):  
2021 ◽  
Vol 11 (6) ◽  
pp. 749-755
Author(s):  
Shaohui Zheng

Intangible cultural heritage is the core of Guangzhou’s cultural “soft power”. The Chinese-English translation of intangible cultural heritage is an important way to promote Guangzhou’s culture and to arouse the awareness of protecting intangible cultural heritage in the whole society. The culture-specific items in the publicity texts of intangible cultural heritage reflect the charm and heterogeneity of Guangzhou’s culture. This paper proposes that while translating cultural-specific items of Guangzhou’s intangible cultural heritage, in order to ensure that the translation can retain the cultural characteristics of the source language and be understood and accepted by the target language readers, translators should combine the translation strategies of Domestication and Foreignization and flexibly adopt seven methods, i.e., literal translation, literal translation plus transliteration, literal translation plus explanation, transliteration plus explanation, transliteration plus category words, transliteration plus intra-text explanation and transliteration plus free translation. Suggestions are also given aiming to provide reference for the researches and practice of the translation of intangible cultural heritage in Guangzhou and other cities. It is also hoped that this study can provide some implications for pedagogical application and be helpful for those who follow closely the translation of intangible cultural heritage.


Author(s):  
Theodore C. Bestor

This chapter analyzes the politics of cultural heritage and gastrodiplomacy, or official efforts at “edible nation branding” designed to increase trade, tourism, and national soft power. It explains how and why most Japanese conceive of washoku as a conceptual category in contrast with yōshoku, or Euro-American cuisine. Tracing Japan's pursuit of a UNESCO designation for washoku as an intangible cultural treasure, the chapter details how officials sought the award for both foreign recognition and to encourage the domestic public to consume more traditional foodstuffs. It also describes how a failed earlier effort to strictly regulate Japanese restaurants abroad, ridiculed as “the sushi police,” has led state agencies to adopt softer and more inclusive campaigns to promote washoku.


2020 ◽  
Vol 27 (1) ◽  
pp. 97-123
Author(s):  
Sarah Sargent

Abstract:Intangible cultural heritage elements are shared across state borders. In many instances, states join in multinational nominations to inscribe the heritage element in a way that reflects this reality. But, at times, states are unwilling or unable to cooperate in a mutual nomination that reflects the shared nature of the heritage element. The consequence of this is that heritage elements can then be nominated by individual states without any reflection of the multinational or cross-border nature of the element; thus leaving the heritage elements shorn of this aspect of their nature. The current international heritage legal regime, through the United Nations Educational, Scientific and Cultural Organization, does not adequately acknowledge or address this problem. This article, through a case study of the successful nomination by Azerbaijan of the horseback game of chovqan, examines the causes and consequences of these “fractured resemblances.” It analyzes the links between cultural heritage, conflict, and the use of heritage as a form of soft power. It focuses on the use of single-state inscription as a soft-power means of obtaining international prestige and support and the resultant effects on shared cultural heritage elements. From this, suggestions for changes to international heritage laws for the inscription of cultural heritage are suggested to accommodate the reality of the connection between cultural heritage, conflict, and power and to avoid the occurrence of “fractured resemblances” of heritage shared across state lines.


2020 ◽  
Vol 9 (6) ◽  
pp. 39
Author(s):  
Zhaozhen Song ◽  
Jing Lu

Chinese traditional culture is the root and soul of the Chinese nation, the soft power of the national culture, and the source to strengthen cultural confidence. As an important part of traditional Chinese culture, folk culture is the basis for telling Chinese stories well. Folk cultural heritage is the golden name card of national culture going to the world, and protecting and inheriting it is an important mission given by the new era. The important discussion on cultural heritage protection is not only a scientific inquiry into the practice of cultural heritage protection, but also points out the direction for cultural tourism to help poverty alleviation work.


2019 ◽  
Vol 72 (3) ◽  
pp. 27-50
Author(s):  
Marta Tomczak

Cultural heritage is used to promote political ideas and economic initiatives these days. It is not only a political construct but also a useful tool in both reaching domestic political goals (for instance, building one’s national identity) and developing international relationships (building soft power). This case study focuses on the cooperation of public and private institutions over the project of revitalisation of the Chinese Alley and building a Chinese garden in the Royal Łazienki Museum in Poland between 2012 and 2014. Using the concept of ‘heritage diplomacy’ coined by Tim Winter (2015), this paper analyses the relationship between the key actors that participated in the project and those who have been benefi tting from its results. The analysis shows how cultural heritage becomes an element of strategy in foreign relations in order to strengthen international and interinstitutional relations and how the political actors benefit from the outcomes of conservation and promotion of cultural heritage. It also makes it possible to identify the motivation of various actors while engaging in conservation of heritage on domestic and international levels.


Author(s):  
Rani D. Mullen

Indian foreign policy is increasingly drawing on a perception of its rising soft power. If effective, it should make global partners more open to Indian views and interests. However, significant impediments remain to cementing India’s fragile gains in leveraging its soft power on the global stage. Its assets include its ancient and distinct cultural heritage, the Bollywood film industry, and its status as the world’s largest democracy, albeit one that is developing and changing rapidly. The government’s increasing foreign assistance and public diplomacy programs are soft power instruments. It nevertheless remains unclear whether New Delhi can translate these assets into increasing the influence of India in policy circles internationally and among the broader international publics. For this to happen, India must design and resource coherent strategies for promoting its soft power abroad at the same time as it addresses domestic challenges that reflect little credit on it internationally.


2015 ◽  
Vol 23 (1) ◽  
pp. 1-12
Author(s):  
David Tutchener

This paper will address the question: Does development-based archaeological work in the Pilbara lead to management outcomes that adequately protect Indigenous heritage values? This question will be addressed from three perspectives; firstly from that of the developers, secondly from the heritage community and thirdly from the position of Indigenous stakeholders. The overall scope of this argument will be based on recent archaeological consultancy work in the Pilbara, Western Australia.The key component of this discussion is the application of Nye’s neo-realist concept of power relationships, as normally applied to nation states, to the heritage industry in Australia, drawing upon heritage work in the Pilbara as an example. The application of this paradigm to the heritage industry will also be discussed in regards to positivist and negativist approaches to power. 


2019 ◽  
Vol 11 (17) ◽  
pp. 4670 ◽  
Author(s):  
Yara Moualla ◽  
Gayle McPherson

This paper investigates the soft power of community archaeology in transforming isolated and diverse communities into a more inclusive society, by reviewing community archaeology as a concept, and as a process, through the case of inclusive cultural heritage in Mozan, Syria. A theory of change underpinned key interventions in Mozan to track shifts in the social behaviour of locals from cultural isolation towards participation, partnership and inclusion, while investigating the process of establishing understanding, acceptance and mutual trust within communities. The research adopted an ethnographic study and used qualitative research methods. These relied primarily on direct observations and open ended, semi-structured and in-depth interviews with local communities, an archaeological mission and governmental and civic stakeholders involved in the area. The fieldwork research was informed by conducting a review of literature on the impact of culture and heritage in social contexts, social inclusion and cultural diplomacy. The paper demonstrates how the contribution of community archaeology in soft power change has assisted personal and community empowerment through inclusive cultural heritage on an individual level while strengthening social networks to mobilise the impact on the community as a whole. It reveals how such a project enhanced dialogue, increased awareness, and built and contributed to mutual understanding in order to support a shift in the harder area of symbolic community thinking and attitude, against a backdrop of conflict, war and isolation and builds the basis for inclusive cultural heritage tourism.


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