scholarly journals Neural Framework for Joint Evolution Modeling of User Feedback and Social Links in Dynamic Social Networks

Author(s):  
Peizhi Wu ◽  
Yi Tu ◽  
Xiaojie Yuan ◽  
Adam Jatowt ◽  
Zhenglu Yang

Modeling the evolution of user feedback and social links in dynamic social networks is of considerable significance, because it is the basis of many applications, including recommendation systems and user behavior analyses. Most of the existing methods in this area model user behaviors separately and consider only certain aspects of this problem, such as dynamic preferences of users, dynamic attributes of items, evolutions of social networks, and their partial integration. This work proposes a comprehensive general neural framework with several optimal strategies to jointly model the evolution of user feedback and social links. The framework considers the dynamic user preferences, dynamic item attributes, and time-dependent social links in time evolving social networks. Experimental results conducted on two real-world datasets demonstrate that our proposed model performs remarkably better than state-of-the-art methods.

Data Mining ◽  
2013 ◽  
pp. 1230-1252
Author(s):  
Luca Cagliero ◽  
Alessandro Fiori

This chapter presents an overview of social network features such as user behavior, social models, and user-generated content to highlight the most notable research trends and application systems built over such appealing models and online media data. It first describes the most popular social networks by analyzing the growth trend, the user behaviors, the evolution of social groups and models, and the most relevant types of data continuously generated and updated by the users. Next, the most recent and valuable applications of data mining techniques to social network models and user-generated content are presented. Discussed works address both social model extractions tailored to semantic knowledge inference and automatic understanding of the user-generated content. Finally, prospects of data mining research on social networks are provided as well.


Symmetry ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 100
Author(s):  
Xinyu Huang ◽  
Dongming Chen ◽  
Tao Ren

Social network analysis is a multidisciplinary study covering informatics, mathematics, sociology, management, psychology, etc. Link prediction, as one of the fundamental studies with a variety of applications, has attracted increasing focus from scientific society. Traditional research based on graph theory has made numerous achievements, whereas suffering from incapability of dealing with dynamic behaviors and low predicting accuracy. Aiming at addressing the problem, this paper employs a diagonally symmetrical supra-adjacency matrix to represent the dynamic social networks, and proposes a temporal links prediction framework combining with an improved gravity model. Extensive experiments on several real-world datasets verified the superiority on competitors, which benefits recommending friends in social networks. It is of remarkable significance in revealing the evolutions in temporal networks and promoting considerable commercial interest for social applications.


Author(s):  
Xinhua Wang ◽  
Peng Yin ◽  
Yukai Gao ◽  
Lei Guo ◽  
◽  
...  

A recommender system is an important tool to help users obtain content and overcome information overload. It can predict users’ interests and offer recommendations by analyzing their history behaviors. However, traditional recommender systems focus primarily on static user behavior analysis. Recently, with the promotion of the Netflix recommendation prize and the open dataset with location and time information, many researchers have focused on the dynamic characteristics of the recommender system (including the changes in the dynamic model of user interest), and begun to offer recommendations based on these dynamic features. Intuitively, these dynamic user features provide us with an effective method to learn user interests deeply. Based on the observations above, we present a dynamic fusion model by integrating geographical location, user preferences, and the time factor based on the Gibbs sampling process to provide better recommendations. To evaluate the performance of our proposed method, we conducted experiments on real-world datasets. The experimental results indicate that our proposed dynamic recommender system with fused time and location factors not only performs well in traditional scenarios, but also in sparsity situations where users appear at the first time.


2020 ◽  
Vol 10 (16) ◽  
pp. 5478 ◽  
Author(s):  
Ruiheng Wang ◽  
Hongliang Zhu ◽  
Lu Wang ◽  
Zhaoyun Chen ◽  
Mingcheng Gao ◽  
...  

Today, social networks are becoming increasingly popular and indispensable, where users usually have multiple accounts. It is of considerable significance to conduct user identity linkage across social networks. We can comprehensively depict diversified characteristics of user behaviors, accurately model user profiles, conduct recommendations across social networks, and track cross social network user behaviors by user identity linkage. Existing works mainly focus on a specific type of user profile, user-generated content, and structural information. They have problems of weak data expression ability and ignored potential relationships, resulting in unsatisfactory performances of user identity linkage. Recently, graph neural networks have achieved excellent results in graph embedding, graph representation, and graph classification. As a graph has strong relationship expression ability, we propose a user identity linkage method based on a heterogeneous graph attention network mechanism (UIL-HGAN). Firstly, we represent user profiles, user-generated content, structural information, and their features in a heterogeneous graph. Secondly, we use multiple attention layers to aggregate user information. Finally, we use a multi-layer perceptron to predict user identity linkage. We conduct experiments on two real-world datasets: OSCHINA-Gitee and Facebook-Twitter. The results validate the effectiveness and advancement of UIL-HGAN by comparing different feature combinations and methods.


Author(s):  
Luca Cagliero ◽  
Alessandro Fiori

This chapter presents an overview of social network features such as user behavior, social models, and user-generated content to highlight the most notable research trends and application systems built over such appealing models and online media data. It first describes the most popular social networks by analyzing the growth trend, the user behaviors, the evolution of social groups and models, and the most relevant types of data continuously generated and updated by the users. Next, the most recent and valuable applications of data mining techniques to social network models and user-generated content are presented. Discussed works address both social model extractions tailored to semantic knowledge inference and automatic understanding of the user-generated content. Finally, prospects of data mining research on social networks are provided as well.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Rongmei Zhao ◽  
Xi Xiong ◽  
Xia Zu ◽  
Shenggen Ju ◽  
Zhongzhi Li ◽  
...  

Search engines and recommendation systems are an essential means of solving information overload, and recommendation algorithms are the core of recommendation systems. Recently, the recommendation algorithm of graph neural network based on social network has greatly improved the quality of the recommendation system. However, these methods paid far too little attention to the heterogeneity of social networks. Indeed, ignoring the heterogeneity of connections between users and interactions between users and items may seriously affect user representation. In this paper, we propose a hierarchical attention recommendation system (HA-RS) based on mask social network, combining social network information and user behavior information, which improves not only the accuracy of recommendation but also the flexibility of the network. First, learning the node representation in the item domain through the proposed Context-NE model and then the feature information of neighbor nodes in social domain is aggregated through the hierarchical attention network. It can fuse the information in the heterogeneous network (social domain and item domain) through the above two steps. We propose the mask mechanism to solve the cold-start issues for users and items by randomly masking some nodes in the item domain and in the social domain during the training process. Comprehensive experiments on four real-world datasets show the effectiveness of the proposed method.


Author(s):  
Fuxin Ren ◽  
Zhongbao Zhang ◽  
Jiawei Zhang ◽  
Sen Su ◽  
Li Sun ◽  
...  

Recently, aligning users among different social networks has received significant attention. However, most of the existing studies do not consider users’ behavior information during the aligning procedure and thus still suffer from the poor learning performance. In fact, we observe that social network alignment and behavior analysis can benefit from each other. Motivated by such an observation, we propose to jointly study the social network alignment problem and user behavior analysis problem. We design a novel end-to-end framework named BANANA. In this framework, to leverage behavior analysis for social network alignment at the distribution level, we design an earth mover’s distance based alignment model to fuse users’ behavior information for more comprehensive user representations. To further leverage social network alignment for behavior analysis, in turn, we design a temporal graph neural network model to fuse behavior information in different social networks based on the alignment result. Two models above can work together in an end-to-end manner. Through extensive experiments on real-world datasets, we demonstrate that our proposed approach outperforms the state-of-the-art methods in the social network alignment task and the user behavior analysis task, respectively.


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