Identifying the Real Differences of Opinion in Social Media Sentiment

2013 ◽  
Vol 55 (6) ◽  
pp. 757-767 ◽  
Author(s):  
Annie Pettit

This study examined the differences in social media sentiment based on author gender, age and country. After creating ten category-generic datasets, millions of social media verbatims from thousands of websites were collected, cleaned of spam, and scored into five-point sentiment scales. The results showed that women exhibit more positive sentiment, older people exhibit more positive sentiment, and Australians exhibit more positive sentiment, while Americans share more negative sentiment. The differences were small but clear, suggesting that research methodologists should apply correction factors to ensure that their results more accurately reflect differences of opinion as opposed to differences of word choice. Business users of social media data can be reassured that correction factors are not required to improve the accuracy of their research.

2020 ◽  
Vol 79 (11) ◽  
pp. 1432-1437 ◽  
Author(s):  
Chanakya Sharma ◽  
Samuel Whittle ◽  
Pari Delir Haghighi ◽  
Frada Burstein ◽  
Roee Sa'adon ◽  
...  

ObjectivesWe hypothesise that patients have a positive sentiment regarding biological/targeted synthetic disease modifying anti-rheumatic drugs (b/tsDMARDs) and a negative sentiment towards conventional synthetic agents (csDMARDs). We analysed discussions on social media platforms regarding DMARDs to understand the collective sentiment expressed towards these medications.MethodsTreato analytics were used to download all available posts on social media about DMARDs in the context of rheumatoid arthritis. Strict filters ensured that user generated content was downloaded. The sentiment (positive or negative) expressed in these posts was analysed for each DMARD using sentiment analysis. We also analysed the reason(s) for this sentiment for each DMARD, looking specifically at efficacy and side effects.ResultsComputer algorithms analysed millions of social media posts and included 54 742 posts about DMARDs. We found that both classes had an overall positive sentiment. The ratio of positive to negative posts was higher for b/tsDMARDs (1.210) than for csDMARDs (1.048). Efficacy was the most commonly mentioned reason in posts with a positive sentiment and lack of efficacy was the most commonly mentioned reason for a negative sentiment. These were followed by the presence/absence of side effects in negative or positive posts, respectively.ConclusionsPublic opinion on social media is generally positive about DMARDs. Lack of efficacy followed by side effects were the most common themes in posts with a negative sentiment. There are clear reasons why a DMARD generates a positive or negative sentiment, as the sentiment analysis technology becomes more refined, targeted studies could be done to analyse these reasons and allow clinicians to tailor DMARDs to match patient needs.


Author(s):  
Harshala Bhoir ◽  
K. Jayamalini

Visual sentiment analysis is the way to automatically recognize positive and negative emotions from images, videos, graphics, stickers etc. To estimate the polarity of the sentiment evoked by images in terms of positive or negative sentiment, most of the state-of-the-art works exploit the text associated to a social post provided by the user. However, such textual data is typically noisy due to the subjectivity of the user which usually includes text useful to maximize the diffusion of the social post. Proposed system will extract and employ an Objective Text description of images automatically extracted from the visual content rather than the classic Subjective Text provided by the user. The proposed System will extract three views visual view, subjective text view and objective text view of social media image and will give sentiment polarity positive, negative or neutral based on hypothesis table.


Author(s):  
Afiq Izzudin A. Rahim ◽  
Mohd Ismail Ibrahim ◽  
Kamarul Imran Musa ◽  
Sook-Ling Chua ◽  
Najib Majdi Yaacob

Social media is emerging as a new avenue for hospitals and patients to solicit input on the quality of care. However, social media data is unstructured and enormous in volume. Moreover, no empirical research on the use of social media data and perceived hospital quality of care based on patient online reviews has been performed in Malaysia. The purpose of this study was to investigate the determinants of positive sentiment expressed in hospital Facebook reviews in Malaysia, as well as the association between hospital accreditation and sentiments expressed in Facebook reviews. From 2017 to 2019, we retrieved comments from 48 official public hospitals’ Facebook pages. We used machine learning to build a sentiment analyzer and service quality (SERVQUAL) classifier that automatically classifies the sentiment and SERVQUAL dimensions. We utilized logistic regression analysis to determine our goals. We evaluated a total of 1852 reviews and our machine learning sentiment analyzer detected 72.1% of positive reviews and 27.9% of negative reviews. We classified 240 reviews as tangible, 1257 reviews as trustworthy, 125 reviews as responsive, 356 reviews as assurance, and 1174 reviews as empathy using our machine learning SERVQUAL classifier. After adjusting for hospital characteristics, all SERVQUAL dimensions except Tangible were associated with positive sentiment. However, no significant relationship between hospital accreditation and online sentiment was discovered. Facebook reviews powered by machine learning algorithms provide valuable, real-time data that may be missed by traditional hospital quality assessments. Additionally, online patient reviews offer a hitherto untapped indication of quality that may benefit all healthcare stakeholders. Our results confirm prior studies and support the use of Facebook reviews as an adjunct method for assessing the quality of hospital services in Malaysia.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hui Yuan ◽  
Yuanyuan Tang ◽  
Wei Xu ◽  
Raymond Yiu Keung Lau

PurposeDespite the extensive academic interest in social media sentiment for financial fields, multimodal data in the stock market has been neglected. The purpose of this paper is to explore the influence of multimodal social media data on stock performance, and investigate the underlying mechanism of two forms of social media data, i.e. text and pictures.Design/methodology/approachThis research employs panel vector autoregressive models to quantify the effect of the sentiment derived from two modalities in social media, i.e. text information and picture information. Through the models, the authors examine the short-term and long-term associations between social media sentiment and stock performance, measured by three metrics. Specifically, the authors design an enhanced sentiment analysis method, integrating random walk and word embeddings through Global Vectors for Word Representation (GloVe), to construct a domain-specific lexicon and apply it to textual sentiment analysis. Secondly, the authors exploit a deep learning framework based on convolutional neural networks to analyze the sentiment in picture data.FindingsThe empirical results derived from vector autoregressive models reveal that both measures of the sentiment extracted from textual information and pictorial information in social media are significant leading indicators of stock performance. Moreover, pictorial information and textual information have similar relationships with stock performance.Originality/valueTo the best of the authors’ knowledge, this is the first study that incorporates multimodal social media data for sentiment analysis, which is valuable in understanding pictures of social media data. The study offers significant implications for researchers and practitioners. This research informs researchers on the attention of multimodal social media data. The study’s findings provide some managerial recommendations, e.g. watching not only words but also pictures in social media.


2016 ◽  
Vol 28 (2) ◽  
pp. 74-91 ◽  
Author(s):  
Wu He ◽  
Lin Guo ◽  
Jiancheng Shen ◽  
Vasudeva Akula

Social media-based forecasting has received significant attention from academia and industries in recent years. With a focus on Twitter, this paper investigates whether sentiments of the tweets regarding the 7 largest US financial service companies (in U.S. dollars) are related to the stock price changes of these companies. The authors' findings indicate, in the financial services context, negative sentiments predict firms' future stock prices. However, the number of and the positive sentiment of tweets are not correlated with stock prices. The findings of this paper suggest the possible predictive value of social media data on stock prices at the company level.


Sensors ◽  
2021 ◽  
Vol 21 (23) ◽  
pp. 7957
Author(s):  
Trang-Thi Ho ◽  
Yennun Huang

Determining the price movement of stocks is a challenging problem to solve because of factors such as industry performance, economic variables, investor sentiment, company news, company performance, and social media sentiment. People can predict the price movement of stocks by applying machine learning algorithms on information contained in historical data, stock candlestick-chart data, and social-media data. However, it is hard to predict stock movement based on a single classifier. In this study, we proposed a multichannel collaborative network by incorporating candlestick-chart and social-media data for stock trend predictions. We first extracted the social media sentiment features using the Natural Language Toolkit and sentiment analysis data from Twitter. We then transformed the stock’s historical time series data into a candlestick chart to elucidate patterns in the stock’s movement. Finally, we integrated the stock’s sentiment features and its candlestick chart to predict the stock price movement over 4-, 6-, 8-, and 10-day time periods. Our collaborative network consisted of two branches: the first branch contained a one-dimensional convolutional neural network (CNN) performing sentiment classification. The second branch included a two-dimensional (2D) CNN performing image classifications based on 2D candlestick chart data. We evaluated our model for five high-demand stocks (Apple, Tesla, IBM, Amazon, and Google) and determined that our collaborative network achieved promising results and compared favorably against single-network models using either sentiment data or candlestick charts alone. The proposed method obtained the most favorable performance with 75.38% accuracy for Apple stock. We also found that the stock price prediction achieved more favorable performance over longer periods of time compared with shorter periods of time.


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