Evidence-Based Marketing: A Perspective on the ‘Practice - Theory Divide’

2012 ◽  
Vol 54 (4) ◽  
pp. 521-541 ◽  
Author(s):  
Jennifer Rowley
Keyword(s):  
Knowledge Production ◽  
Evidence Based Practice ◽  
Practice Theory ◽  
Marketing Research ◽  
Evidence Based ◽  
Research And Practice ◽  
Mode 2 ◽  
Mode 2 Knowledge Production ◽  
The Relationship

This article seeks to explore some dimensions of the relationship between marketing research and theory, including the relationship between researchers and practitioners, using the lens on the debate around evidence-based management, with a view to stimulating debate within the marketing community. The article commences by introducing the concepts of evidence-based practice and management, and reviewing some of the challenges associated with integrating management and marketing research and practice. The following section visits the notion of ‘evidence’, including its link to mode 1 and mode 2 knowledge production. Finally, ten proposals for advancing evidence-based marketing and blurring the ‘practice–theory divide’ are proposed. These include peoplebased strategies, knowledge and inquiry-based strategies, and dissemination, communication and publication-based strategies.

Evidence-Based Education: Critical Analysis of Current Discussions

2021 ◽  
Vol 13 (4) ◽  
pp. 162-176
Author(s):  
N.P. Busygina ◽  
T.G. Podushkina ◽  
V.V. Stanilevsky
Keyword(s):  
Critical Analysis ◽  
Evidence Based Practice ◽  
Linear Process ◽  
Research Use ◽  
Evidence Based ◽  
Top Down ◽  
Research And Practice ◽  
Frequent Use ◽  
Theoretical Reasoning ◽  
The Relationship

The article analyzes the current discussions on how to define evidence and implement evidence-based practice in education. Despite their frequent use, the terms “evidence-based practice”, “evidence-based education” etc. remain something like “empty signs” the meaning of which still needs to be defined. The authors highlight several discussion topics regarding research for evidence-based practice and evidence-based process: hierarchical versus pluralistic conception of evidence; theoretical reasoning as evidence; top-down evidence-based practice versus bottom-up evidence-informed practitioner judgment; conception of research use as linear process of uptake or dissemination versus as bidirectional process by which research and practice mutually inform each other. It is presumed that although historically evidence-based approach was associated with an appeal to science primarily as an institution of prescription, in its actual versions the relationship between science and practice is much more complex.

Beyond evidence-based policy and practice

2013 ◽  
Vol 16 (2) ◽  
pp. 20-36
Author(s):  
Mike Fisher
Keyword(s):  
North America ◽  
Practice Research ◽  
Evidence Based ◽  
Policy And Practice ◽  
Research And Practice ◽  
Social Work Research ◽  
Recent Developments ◽  
The Uk ◽  
The Impact ◽  
The Relationship

This paper concerns the impact of social work research, particularly on practice and practitioners. It explores the politics of research and how this affects practice, the way that university-based research understands practice, and some recent developments in establishing practice research as an integral and permanent part of the research landscape. While focusing on implications for the UK, it draws on developments in research across Europe, North America and Australasia to explore how we can improve the relationship between research and practice.

The Scholarship of Knowledge in the Modernised University

2014 ◽  
pp. 218-234
Author(s):  
Gregory Heath
Keyword(s):  
Knowledge Production ◽  
Teaching And Learning ◽  
Charles Sanders Peirce ◽  
Production Mode ◽  
American Pragmatism ◽  
Research And Teaching ◽  
Mode 2 ◽  
Traditional Discipline ◽  
Mode 2 Knowledge Production

This chapter investigates how the modernised university might be transformed by the wider adoption of Mode-2 knowledge production. Mode-2 knowledge production, production of dispersed, team-based knowledge, as distinct from the traditional discipline-based Mode-1 knowledge production, was first identified and discussed by Gibbons et al. in 1994. Since then, the terminology has found its way into more general discourse about research and teaching and learning, but in that discourse, Mode-2 knowledge production has struggled to find the legitimacy and acceptance accorded to Mode-1. This is in spite of the fact that knowledge today is most often produced in collaboration, is transmitted in multi-mediated modalities, and utilised in transformative ways very often not envisioned by the generators of that knowledge. It is argued that the reason for the lack of acceptance lies in the fact that a supporting epistemology for Mode-2 knowledge has not, to date, been adequately developed. Thus, the chapter proposes that an epistemology based in philosophical or “American” pragmatism founded by Charles Sanders Peirce can be adopted to provide an articulated and well-grounded epistemology to support Mode-2 as a legitimate form of knowledge production.

Economic recovery through electronic mode 2 knowledge production

2001 ◽  
Vol 34 (21) ◽  
pp. 73-77
Author(s):  
Larry Stapleton ◽  
Janko Cernetic ◽  
Donald MacLean ◽  
Robert Macintosh
Keyword(s):  
Knowledge Production ◽  
Economic Recovery ◽  
Mode 2 ◽  
Mode 2 Knowledge Production
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