scholarly journals The Effect of Community Integration and General Satisfaction to Loyalty

2016 ◽  
Vol 7 (1) ◽  
pp. 44
Author(s):  
Reny Nurhayati
Keyword(s):  
Research Finding ◽  
Community Integration ◽  
Purchase Behavior ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Descriptive Research ◽  
Consumption Experience ◽  
Fundamental Understanding ◽  
Repeat Purchase Behavior ◽  
Business Person

The background of this research was, loyalty is a key marketing goal is so widely accepted that its value has been deemed to be "self-evidence to every business person". With such importance, it is not surprising that loyalty is the focus of a significant body of literature in marketing. Within that literature, marketers have generally share a fundamental understanding of what loyalty means and how it is created. Loyalty has been traditionally understoot do be reflected by repeat purchase behavior and/or<br />the expression of a favorable attitude toward such behavior. Research device, used in research, is descriptive research device where using the method of analysis of regression. With amount of sample counted from 100 customers Kelapa Gading Mall Jakarta. From the result of this research finding contribute to marketing theory and have implications for marketing practice. With regard theory, we provide additional evidence that the accumulation of consumption experience among customer that express a willingness other forces, in this case brand community integration, become more powerful in building loyalty than prior research, provides a strong challenge to conventional understanding regarding the antecedents the loyalty.

AN ANALYSIS ON STUDENTS’ SPEAKING ABILITY THROUGH STORYTELLING FOR GRADE X SENIOR HIGH SCHOOL

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Khairani Nur Adha And Rahmad Husein
Keyword(s):  
Research Finding ◽  
Sampling Technique ◽  
First Grade ◽  
First Year ◽  
English Teacher ◽  
First Year Students ◽  
Descriptive Research ◽  
Oral Test ◽  
Fluency And Comprehension ◽  
Low Ability

The aim of this research was to find out the ability of the first year students in speaking by using storytelling at MAS. Al-Jam’iyatul Wasliyah. The design of this research was descriptive research. The population of this research was 20 students of XC class in the first grade at MAS. Al-Jam’iyatul Wasliyah. In selecting the sample the writer used random sampling technique. The total number of the sample was 12 students. The data was collected by using oral test. The researcher only measured the ability of students’ speaking in storytelling by considering five components of speaking: (grammar, vocabulary, pronunciation, fluency, and comprehension). And their speaking had been recorded by using phone recorder. From the result of analyzing the data, the researcher found that the students’ speaking ability by using storytelling was moderate. It proved by the fact that 4 students (33.33%) classified as high ability, 4 students (33.33%) classified as moderate ability, and 4 students (33.33%) classified as low ability. Based on the data, the students’ score were bigger in the high and moderate level than in the low ability level. Based on the research finding, the English teacher is suggested to consider the five components in scoring speaking ability (grammar, vocabulary, pronunciation, fluency, and comprehension). The students are suggested to do more practice in pronunciation and fluency, because they dominantly speak incorrect pronunciation and have pauses in the sentences. Students are also suggested to enrich their vocabulary by using storytelling.

International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform

2019 ◽  
Vol 30 (2) ◽  
pp. 403-437
Author(s):  
Jian Mou ◽  
Jason Cohen ◽  
Yongxiang Dou ◽  
Bo Zhang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
International Markets ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cross Border ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence framework to hypothesize effects of positive valences (utilitarian benefits) along with negative valences (pre- and post-contractual uncertainties) on buyers’ repeat purchase intentions. Data were collected using an online survey from 378 international B2C buyers on a CBEC platform in China. Findings Results explain 51.4 percent of the variance and reveal that overall value, as determined by monetary saving, convenience and product offerings as positive valences, exerts the strongest effect on repeat purchase intention. However, negative valences remain significant, and are particularly salient for female shoppers. Research limitations/implications The authors extend the valence theory into the study of repeat purchase behavior and contribute to much needed literature on why consumers return to repurchase from a CBEC platform. Practical implications Repeat purchase and loyalty of online consumers is essential for success of e-commerce providers. The results help online providers competing in international markets understand how buyers form repurchase intentions based on their evaluations of both value and uncertainty. Originality/value Buyer behavior in CBEC has received relatively less attention than domestic e-commerce. This paper is among the first to examine how both positive and negative valences combine to effect repurchase intention of international buyers in CBEC.

The Effects of Trial and Incentives on Repeat Purchase Behavior

1976 ◽  
Vol 13 (3) ◽  
pp. 263-269 ◽  
Author(s):  
Carol A. Scott
Keyword(s):  
Field Experiment ◽  
Consumer Demand ◽  
Purchase Behavior ◽  
Influence Strategies ◽  
Self Perception ◽  
Perception Theory ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Although relatively under-researched, behavioral influence strategies commonly are used by marketers to modify consumer demand. Reported here are the results of a field experiment which tested the effectiveness of trial and incentive behavioral influence strategies. The efficacy of using self-perception theory to explain and predict behavior is assessed.

Pricing capabilities: the design, development, and validation of a scale

2014 ◽  
Vol 52 (1) ◽  
pp. 144-158 ◽  
Author(s):  
Stephan Liozu ◽  
Andreas Hinterhuber
Keyword(s):  
Empirical Research ◽  
Reliability And Validity ◽  
Organizational Capabilities ◽  
Company Performance ◽  
Marketing Theory ◽  
Design Development ◽  
Marketing Practice ◽  
Value Capture ◽  
Content Type ◽  
Development And Validation

Purpose – The literature has paid increased attention to pricing capabilities as a set of distinctive, complex activities, routines, and processes that drive company performance. Despite this emphasis, little research has addressed the pricing-capabilities construct itself, and no accepted measure of pricing capabilities exists. The purpose of this paper, therefore, is to document the design, development, and validation of a dedicated pricing-capabilities scale, PRICECAP. Design/methodology/approach – Qualitative plus three quantitative surveys. Findings – The present research describes the development of a ten-item measure, PRICECAP, that can be used to assess organizational capabilities related to pricing. Research limitations/implications – The reliability and validity of the scales were assessed through three separate quantitative studies using exploratory and confirmatory analysis. The PRICECAP scale has a variety of potential applications and can serve as a framework for future empirical research in marketing theory as well as an instrument to assess, compare, and develop pricing capabilities in marketing practice. Originality/value – Empirical research has provided scales to measure value creation but a scale to measure value capture – i.e. pricing – capabilites is lacking. This study covers this gap and provides a new, parsimonious, ten-item construct to measure pricing capabilities.

scholarly journals Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior

2021 ◽  
Vol 257 ◽  
pp. 02074
Author(s):  
Xi Sun
Keyword(s):  
Consumer Satisfaction ◽  
Online Shopping ◽  
Purchase Behavior ◽  
Fast Speed ◽  
Shopping Experience ◽  
Repeat Purchase ◽  
Purchase Rate ◽  
Repeat Purchase Behavior ◽  
The Relationship ◽  
Easy Operation

Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.

scholarly journals Contrastive Analysis of British and American English in Relation To Teaching English as a Foreign Language

2021 ◽  
Vol 4 (2) ◽  
pp. 2367-2372
Author(s):  
Novalina Sembiring
Keyword(s):  
Foreign Language ◽  
Research Finding ◽  
American English ◽  
Contrastive Analysis ◽  
Teaching English ◽  
British English ◽  
Descriptive Research ◽  
Similarities And Differences ◽  
The Difference ◽  
Descriptive Method

This research was a descriptive research which was aimed at finding out the similarities, dissimilarities and the contributions of the contrastive analysis on teaching English as a foreign language. The data of this research were collected through library and internet sources. The researchers use comparative descriptive method to analyse the data. The obtained results was the comparison of American and British English in vocabulary, grammar, spelling, pronunciation and the contributions of them in teaching English as a foreign language. The research finding shows that British and American English are very similar in many aspects. Even though British and American English are mostly similar, they also have some differences. The difference of British and American English can be found in terms of vocabulary, grammar, spelling and pronunciation. Among them, vocabulary is the largest one. It is suggested that lecturers and teachers aware of the similarities and differences between British and American English in teaching English as a foreign language so that it will lead to the successful teaching of English including its varieties.

scholarly journals EXPLORING BEHAVIORAL AND ATTITUDINAL BRAND LOYALTY USING TRIPARTITE MODEL OF ATTITUDE

2020 ◽  
Vol 2 (No.1) ◽  
pp. 26-34
Author(s):  
Abaidullah Mustaffa ◽  
Mariati Abdul Rahman ◽  
Sulaiman Nawai
Keyword(s):  
Brand Loyalty ◽  
Purchase Behavior ◽  
One Dimension ◽  
Tripartite Model ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Single Dimension ◽  
Repeat Purchase ◽  
Attitudinal Brand Loyalty ◽  
Repeat Purchase Behavior

Previously, scholars have studied behavioral and attitudinal brand loyalties separately by. Brand loyalty was first studied with behavior as one dimension in the brand loyalty structure, which predominantly measures brand loyalty by repeat purchase. However, the stochastic paradigm that views behavior as a single dimension cannot explain the motivation for consistent repeat purchase behavior. Subsequently, the stochastic paradigm was replaced with a deterministic paradigm that views attitude as a single dimension of brand loyalty. Since brand loyalty is a psychological abstraction in nature, scholars viewed that a combined approach of behavior and attitude is more appropriate to address the issue of brand loyalty. This paper proposes a Tripartite Model of Attitude to explain the dimensions and determinants of brand loyalty by combining behavioral loyalty and attitudinal loyalty in one framework.

scholarly journals Kegiatan Ekstrakurikuler Sanggar Konsultasi Remaja (SKR) di Sekolah Menengah Atas Negeri 7 Padang

Konselor ◽  
2012 ◽  
Vol 1 (2) ◽  
Author(s):  
Weldiana Weldiana ◽  
Daharnis Daharnis ◽  
Mudjiran Mudjiran
Keyword(s):  
Research Finding ◽  
Quantitative Approach ◽  
Extracurricular Activity ◽  
Descriptive Research

The purpose of Teen Consultation Center (TSC) extracurricular is to develop students’ ability become youth counselor. The purpose of this research is to describe TSC extracurricular activity at SMA N 7 Padang based on the students’ opinion about the development TSC by counseling teacher and TSC implementation by youth counselor. This research can be categorized quantitative approach, descriptive research. Research finding explains students’ opinion about TSC development by counseling teacher is good and TCR implementation has been done.

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