scholarly journals МАРКЕТИНГОВЕ ЗАБЕЗПЕЧЕННЯ СФЕРИ МЕДИЧНИХ ПОСЛУГ

2019 ◽  
pp. 176-186
Author(s):  
Svitlana Polkovnychenko ◽  
Anastasia Shkulepina
Keyword(s):  
Market Segmentation ◽  
Communication Channels ◽  
Marketing Mix ◽  
Market Analysis ◽  
Marketing Communications ◽  
Marketing Activity ◽  
Consumer Benefits ◽  
Medical Institutions ◽  
The Media

The article discloses the main stages of marketing activity in the sphere of medical services, among which the important role is played by market analysis (microenvironment and macroenvironment), market segmentation, development of marketing mix, etc. The role of marketing communications, through which medical institutions bring to the consumer benefits from using the offered service, is studied. The basic tools of the marketing communications complex are highlighted. Online and offline communication channels of the medical institutions are studied. The process of planning the communications complex is considered. The recommendations for the preparation of the media plan of the medical institution are substantiated

Communication in Sports and "NearSports": Milestones on the way to Mediatization

2021 ◽  
pp. 69-76
Author(s):  
L. Byhovskaya ◽  
I. Lyulevich ◽  
D. Dzigua ◽  
E. Yudina ◽  
A. Borodkin
Keyword(s):  
Public Perception ◽  
Print Media ◽  
Communication Channels ◽  
Special Place ◽  
The Media ◽  
The Way

The article is devoted to the development of such direction of modern communication science as the analysis of both intra-sports interactions and "near-sports" space of communication, i.e. communication channels between sports and adjacent social segments. A special place belongs to the media, which not only reflect a sports life, but also shape its public perception, interests, and assessment. It is reflected the stages and models of interaction between sports and the media, starting with pre-revolutionary print media and ending with Internet communications, the role of media in the sport’s images formation, its position in the sociocultural space. The process of sports mediatization, accompanied by the complication of its interaction with other communicative discourses, is considered.

Communication in Sports and "NearSports": Milestones on the way to Mediatization

2021 ◽  
Vol 10 (1) ◽  
pp. 64-71
Author(s):  
L. Byhovskaya ◽  
I. Lyulevich ◽  
D. Dzigua ◽  
E. Yudina ◽  
A. Borodkin
Keyword(s):  
Public Perception ◽  
Print Media ◽  
Communication Channels ◽  
Special Place ◽  
The Media ◽  
The Way

The article is devoted to the development of such direction of modern communication science as the analysis of both intra-sports interactions and "near-sports" space of communication, i.e. communication channels between sports and adjacent social segments. A special place belongs to the media, which not only reflect a sports life, but also shape its public perception, interests, and assessment. It is reflected the stages and models of interaction between sports and the media, starting with pre-revolutionary print media and ending with Internet communications, the role of media in the sport’s images formation, its position in the sociocultural space. The process of sports mediatization, accompanied by the complication of its interaction with other communicative discourses, is considered.

Tourism Market Segmentation Based on Price Sensitivity

2011 ◽  
Vol 51 (4) ◽  
pp. 426-435 ◽  
Author(s):  
Lorenzo Masiero ◽  
Juan L. Nicolau
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Price Sensitivity ◽  
Destination Marketing ◽  
Clear Definition ◽  
Empirical Application ◽  
Price Supports ◽  
Definition Of ◽  
Determinant Factor

This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the sole component of the destination marketing mix that represents revenue but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with different degrees of sensitivities to prices would help destinations design an appropriate bundle of activities and have a clear definition of the segment they should try to attract. Accordingly, the objective of this article is to identify tourist segments from individual price sensitivities to activities. The results show—although price has a dissuasive influence on the choice of activities—a differentiated effect (as this dissuasiveness is not general for all individuals); this heterogeneous responsiveness to price supports its use as a segmentation criterion. In the empirical application, four segments are found with significantly different price sensitivities.

scholarly journals Role of Media and Communication Channels in Creating Panic during Covid-19 Movement Control Order

2021 ◽  
Vol 1 ◽  
pp. 1-6
Author(s):  
Ali Salman ◽  
Manahil Shahzad
Keyword(s):  
Communication Channels ◽  
Movement Control ◽  
Online Media ◽  
The Third ◽  
Work From Home ◽  
The Media ◽  
Control Order ◽  
Media And Communication ◽  
Source Of Information

Media and Communication Channels as carriers of news on COVID-19 might have a role in spreading panic among the population. This study was conducted to determine the media and communication channels responsible for creating panic among Malaysians during COVID-19 Movement Control Order (MCO). A survey using questionnaire was used to collect data from 253 respondents across Malaysia. In terms of media and communication channels, most of the respondents reported that they panic due to the exposure to reports from online media (Internet and social media). This is followed by communication with family members. TV, radio and newspaper reports are the third contributors of panic among Malaysians during COVID-19 MCO. Meanwhile about half of the respondents said they panic because of curiosity about COVID-19. It is an irony that online media, which contributes to the panic is also a source of information on COVID-19 and platform to work from home.

scholarly journals Peran Penyuluh Dan Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kelompok Nelayan Desa Madong Tanjungpinang

2021 ◽  
Vol 1 (2) ◽  
pp. 36-45
Author(s):  
Lia Suprihartini ◽  
Roni Kurniawan
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Extension Agents ◽  
Sales Volume ◽  
Market Positioning ◽  
Sales Strategy ◽  
Program Application ◽  
Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

SYSTEM OF MARKETING COMMUNICATIONS OF A TRADE ENTERPRISE

2018 ◽  
Author(s):  
Iryna Lorvi ◽  
◽  
Valentina Morokhova ◽  
Olga Boyko ◽  
◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Marketing Communications ◽  
Purchase Decision ◽  
Marketing Communication ◽  
Communication Tools ◽  
Target Groups ◽  
The Media

The article explores approaches to understanding marketing communications and describes marketing communication tools. Marketing communications should be considered in two aspects: traditional marketing (a set of tools that affect the end consumer in the process of making a purchase decision and motivate him to action) and relationship marketing (focusing on the process of establishing long-term partnerships between all participants in marketing). As a result of a detailed analysis of approaches to defining the essence of marketing communications, marketing communications is the formation and maintenance of partnerships between the company (manufacturer) and target groups of consumers (individual consumers, suppliers, intermediaries) through traditional and interactive channels of information about the company and its products. (services). The channels of distribution of advertising messages by trade enterprises are characterized and the classification of ATL, BTL and TTL communication tools is investigated. The dynamics of the media market of Ukraine for 2017-2020 is studied and the growth of the role of Internet advertising is determined. On the basis of the conducted researches recommendations on increase of efficiency of system of marketing communications of the trading enterprises are offered.

scholarly journals Pengaruh Disiplin Kerja, Pengalaman Kerja, Kepuasan Kerja dan Etos Kerja Terhadap Produktivitas Kerja Pegawai Pada Kantor Balai Benih Ikan (BBI) Pengujan

2021 ◽  
Vol 1 (2) ◽  
pp. 46-58
Author(s):  
Delfi Wirayani ◽  
Lia Suprihartini ◽  
Roni Kurniawan
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Extension Agents ◽  
Sales Volume ◽  
Market Positioning ◽  
Sales Strategy ◽  
Program Application ◽  
Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

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