Tourism Market Segmentation Based on Price Sensitivity

This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the sole component of the destination marketing mix that represents revenue but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with different degrees of sensitivities to prices would help destinations design an appropriate bundle of activities and have a clear definition of the segment they should try to attract. Accordingly, the objective of this article is to identify tourist segments from individual price sensitivities to activities. The results show—although price has a dissuasive influence on the choice of activities—a differentiated effect (as this dissuasiveness is not general for all individuals); this heterogeneous responsiveness to price supports its use as a segmentation criterion. In the empirical application, four segments are found with significantly different price sensitivities.

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Supervisors’ Views about their Trainees and Supervision

Australasian Psychiatry ◽

10.1080/10398560701441695 ◽

2007 ◽

Vol 15 (4) ◽

pp. 273-275 ◽

Cited By ~ 5

Author(s):

Anna Chur-Hansen ◽

Steve McLean

Keyword(s):

Qualitative Methods ◽

Thematic Analysis ◽

College Level ◽

Clear Definition ◽

Psychiatry Training ◽

Research Attention ◽

Definition Of

Objectives: Supervision is central to psychiatry training, yet it has been poorly defined and has attracted little research attention. In this study we explore supervisors’ perceptions of their role. This paper is the second of two, with the first exploring trainees’ perceptions of supervisors and supervision. Methods: Using qualitative methods, 21 supervisors were interviewed, and the data subjected to thematic analysis. Results: Participants identified a number of aspects characteristic of the role of supervisor. There was some confusion, however, about the role, and some disparity between supervisors around what can be reasonably expected by a trainee in supervision. Conclusions: Supervisors need a clear definition of their role and responsibilities, and should be monitored and mentored. This is particularly important, given the central role that supervisors are expected to perform at College level.

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The Cheshire explainer. Musings about the training of explainers

Journal of Science Communication ◽

10.22323/2.15040306 ◽

2016 ◽

Vol 15 (04) ◽

pp. C06

Author(s):

Antonio Gomes da Costa

Keyword(s):

Science Communication ◽

Clear Definition ◽

Top Down ◽

Scientific Training ◽

The Public ◽

The Core ◽

Main Factors ◽

State Of Affairs ◽

Definition Of

The profession of explainer is still pretty much undefined and underrated and the training of explainers is many times deemed to be a luxury. In the following pages we make the argument that three main factors contribute to this state of affairs and, at the same time, we try to show why the training of explainers should really be at the core of any science communication institution. These factors are: an erroneous perception of what a proper scientific training means for explainers; a lack of clear definition of the aptitudes and role of explainers required by institutions that are evolving and diversifying their missions; and an organizational model based on top-down practices of management and activity development which underappreciates the potential of the personnel working directly with the public.

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Emotions in the Workplace

Emotion-Based Approaches to Personnel Management - Advances in Human Resources Management and Organizational Development ◽

10.4018/978-1-5225-8398-1.ch002 ◽

2019 ◽

pp. 22-50

Keyword(s):

Personal Attributes ◽

Clear Definition ◽

Or Groups ◽

Organisational Behaviour ◽

Emotions In The Workplace ◽

Definition Of ◽

The Impact ◽

Diversity In The Workplace

In this chapter, the authors build on the classic theories from the previous chapter to better understand the role of emotion in the workplace. They introduce the field of organisational behaviour, which deals with what people, as individuals or groups, do in an organisation, and how what they do affects the organisation itself. Although it would be impossible to present all matters related to organisational behaviour as a discipline, the authors discuss issues concerning diversity in the workplace, as well as considering personal attributes that can influence behaviour and decision making in the organisation. While offering a clear definition of moods versus emotion, they also tackle the impact of personality, personality traits, and values in the workplace.

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Planning Managers' Roles: An Operational Framework

Vikalpa The Journal for Decision Makers ◽

10.1177/0256090919780202 ◽

1978 ◽

Vol 3 (2) ◽

pp. 99-110

Author(s):

John C. Camillas

Keyword(s):

Active Participation ◽

Clear Definition ◽

Corporate Planning ◽

Definition Of

What is the role of the planning manager? Should he effectively “influence ... through active participation?” Or, should he “implement better systems?” Literature abounds on the possible roles a corporate planning manager can play. After making a survey of the practices and perceptions in industry, the author suggests a framework for enhancing the effectiveness of planning managers and stresses the importance of clear definition of roles.

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A cultural evolutionary behavior genetics will need a more sophisticated conceptualization of cultural traits

10.31234/osf.io/4egba ◽

2021 ◽

Author(s):

Moin Syed ◽

Phuong Linh Le Nguyen

Keyword(s):

Behavior Genetics ◽

Clear Definition ◽

Cultural Perspectives ◽

Cultural Traits ◽

Definition Of ◽

Cultural Evolutionary ◽

And Behavior

A framework that brings together cultural perspectives and behavior genetics has long been needed. To be successful, however, we need sophistication in the conceptualization of culture. Here, we highlight three imperatives to this end: the need for a clear definition of cultural traits, inclusion of the role of societal power, and recognizing the distinction between traits and characteristic adaptations.

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МАРКЕТИНГОВЕ ЗАБЕЗПЕЧЕННЯ СФЕРИ МЕДИЧНИХ ПОСЛУГ

PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT ◽

10.25140/2411-5215-2019-4(20)-176-186 ◽

2019 ◽

pp. 176-186

Author(s):

Svitlana Polkovnychenko ◽

Anastasia Shkulepina

Keyword(s):

Market Segmentation ◽

Communication Channels ◽

Marketing Mix ◽

Market Analysis ◽

Marketing Communications ◽

Marketing Activity ◽

Consumer Benefits ◽

Medical Institutions ◽

The Media

The article discloses the main stages of marketing activity in the sphere of medical services, among which the important role is played by market analysis (microenvironment and macroenvironment), market segmentation, development of marketing mix, etc. The role of marketing communications, through which medical institutions bring to the consumer benefits from using the offered service, is studied. The basic tools of the marketing communications complex are highlighted. Online and offline communication channels of the medical institutions are studied. The process of planning the communications complex is considered. The recommendations for the preparation of the media plan of the medical institution are substantiated

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Nudge/sludge symmetry: on the relationship between nudge and sludge and the resulting ontological, normative and transparency implications

Behavioural Public Policy ◽

10.1017/bpp.2020.61 ◽

2020 ◽

pp. 1-24

Author(s):

STUART MILLS

Keyword(s):

Conceptual Understanding ◽

Clear Definition ◽

Complete Understanding ◽

New Approach ◽

Choice Architect ◽

Policy Interventions ◽

Definition Of ◽

The Relationship ◽

New Framework

Abstract A recent development within nudge theory is the concept of sludge, which imposes frictions on decision-making. Nascent literature adopts a normative interpretation of sludge: nudge good, sludge bad. However, this normative interpretation leaves much to be desired. A clear definition and treatment of sludge remains absent from this literature, as is a complete understanding of ‘frictions’. Furthermore, the relationship between nudges and sludges is unclear. This paper proposes the concept of nudge/sludge symmetry in an attempt to advance the conceptual understanding of sludge. Building from the definition of a nudge, three types of friction permissible under nudge theory are identified: hedonic, social and obscurant. Sludge is then positioned, in terms of frictions, relative to nudge: nudges decrease relative frictions, sludges increase relative frictions. A consequence of this proposition is nudge/sludge symmetry – where a nudge decreases the frictions associated with a specific option, sludge is simultaneously imposed on all other options available to a decision-maker. Nudge/sludge symmetry subsequently challenges the normative interpretation of sludge, and so a new framework drawing on the literature on nudges in the private sector is offered, with the choice architect placed at the centre. This new approach to sludge and emphasis on the role of the choice architect, in turn, reaffirms the importance of transparency in public policy interventions.

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Peran Penyuluh Dan Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kelompok Nelayan Desa Madong Tanjungpinang

Bahtera Inovasi ◽

10.31629/bi.v1i2.3441 ◽

2021 ◽

Vol 1 (2) ◽

pp. 36-45

Author(s):

Lia Suprihartini ◽

Roni Kurniawan

Keyword(s):

Market Segmentation ◽

Marketing Mix ◽

Marketing Strategies ◽

Extension Agents ◽

Sales Volume ◽

Market Positioning ◽

Sales Strategy ◽

Program Application ◽

Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

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