scholarly journals Pengaruh Disiplin Kerja, Pengalaman Kerja, Kepuasan Kerja dan Etos Kerja Terhadap Produktivitas Kerja Pegawai Pada Kantor Balai Benih Ikan (BBI) Pengujan

2021 ◽  
Vol 1 (2) ◽  
pp. 46-58
Author(s):  
Delfi Wirayani ◽  
Lia Suprihartini ◽  
Roni Kurniawan
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Extension Agents ◽  
Sales Volume ◽  
Market Positioning ◽  
Sales Strategy ◽  
Program Application ◽  
Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

scholarly journals Peran Penyuluh Dan Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kelompok Nelayan Desa Madong Tanjungpinang

2021 ◽  
Vol 1 (2) ◽  
pp. 36-45
Author(s):  
Lia Suprihartini ◽  
Roni Kurniawan
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Extension Agents ◽  
Sales Volume ◽  
Market Positioning ◽  
Sales Strategy ◽  
Program Application ◽  
Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals ASPEK PEMASARAN

2021 ◽  
Author(s):  
Muh. Ridwan Taha
Keyword(s):  
Small Business ◽  
Market Segmentation ◽  
Swot Analysis ◽  
Net Present Value ◽  
Marketing Mix ◽  
Target Market ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Market Positioning ◽  
Financial Aspect

This study analyzes the aspects of market, marketing, and finance of the small business of traditional snack industries. Analysis on these aspects is required in order to determine the feasibility of business development of small business of traditional Bangka snack industries. This study uses quantitative and qualitative analysis to analyze aspects of market, marketing and finance. For the market aspects, there are analyses of demand, supply and market forms. For the marketing aspects, there are analyses of market segmentation, target market, market positioning, SWOT analysis, competitor and marketing mix, while for the financial aspect there are analyses of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitabilty Index (PI) .Keywords: Bangka snack industries, Aspect of Market, Marketing and Finance.

Brand creation of the shopping center as a tool of strategic marketing

Servis plus ◽  
2015 ◽  
Vol 9 (4) ◽  
pp. 33-39
Author(s):  
Алина Чеснокова ◽  
Alina Chesnokova
Keyword(s):  
Market Segmentation ◽  
Commodity Markets ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Brand Identity ◽  
Shopping Center ◽  
Shopping Malls ◽  
Successful Operation ◽  
Shopping Centre

The article shows the problems of brand identity of the shopping malls. The competition of commercial enterprises increases in the context of globalization of commodity markets. There is a need to develop marketing strategies for each individual shopping center. The main goal and the key to successful operation of a shopping center is the creation of a positive reputation and promote customer loyalty to the brand of the shopping center. It depends on the ability of companies-the tenants of this shopping center to attract consumers and promote their products to the market. The shopping center acts as an intermediary between the tenants and consumers. Its intermediary function is to establish a common loyalty to the shopping centre, covering the company’s tenants and creating conditions for their development. Unfortunately, in today’s market it becomes more difficult to separate one business from another and shaping the brand identity of the company. This situation, i. e. the transition from mass to individual marketing, is the cause of strengthening the role of strategic marketing, creating a more serious theoretical and practical base for market segmentation.

Market segmentation for penetrating deeper into the contact lens market

2014 ◽  
Vol 30 (5) ◽  
pp. 34-36 ◽  
Author(s):  
Tajinder Toor
Keyword(s):  
Market Segmentation ◽  
Contact Lens ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Market Segment ◽  
Market Segments ◽  
Content Type ◽  
Target Segment ◽  
Practical Implications

Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities or characteristics. Each market segment is different, and a business must target these different market segments with different marketing strategies. This paper highlights the role of market segmentation in creating an ideal target segment for contact lens market and designing a unique strategy to reach the targeted segment. Findings – Adolescents or teenagers seem to be an ideal segment to penetrate deeper into the contact lens market and to realize immediate gains. A unique or different marketing strategy is required to target and occupy adolescents. Practical implications – Targeting adolescents, who form the most promising category to penetrate the market, with a unique marketing mix will likely increase profit, revenue and return of investment.

scholarly journals Consumer behavior at the Slovak dairy market 

2012 ◽  
Vol 51 (No. 8) ◽  
pp. 362-368 ◽  
Author(s):  
Z. Kapsdorferová ◽  
Ľ. Nagyová
Keyword(s):  
Market Segmentation ◽  
Customer Relations ◽  
Sales Management ◽  
Dairy Industry ◽  
Marketing Strategies ◽  
Shopping Behavior ◽  
Marketing Concept ◽  
Price Differentiation ◽  
Marketing Information

The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation. 

Tourism Market Segmentation Based on Price Sensitivity

2011 ◽  
Vol 51 (4) ◽  
pp. 426-435 ◽  
Author(s):  
Lorenzo Masiero ◽  
Juan L. Nicolau
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Price Sensitivity ◽  
Destination Marketing ◽  
Clear Definition ◽  
Empirical Application ◽  
Price Supports ◽  
Definition Of ◽  
Determinant Factor

This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the sole component of the destination marketing mix that represents revenue but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with different degrees of sensitivities to prices would help destinations design an appropriate bundle of activities and have a clear definition of the segment they should try to attract. Accordingly, the objective of this article is to identify tourist segments from individual price sensitivities to activities. The results show—although price has a dissuasive influence on the choice of activities—a differentiated effect (as this dissuasiveness is not general for all individuals); this heterogeneous responsiveness to price supports its use as a segmentation criterion. In the empirical application, four segments are found with significantly different price sensitivities.

scholarly journals МАРКЕТИНГОВЕ ЗАБЕЗПЕЧЕННЯ СФЕРИ МЕДИЧНИХ ПОСЛУГ

2019 ◽  
pp. 176-186
Author(s):  
Svitlana Polkovnychenko ◽  
Anastasia Shkulepina
Keyword(s):  
Market Segmentation ◽  
Communication Channels ◽  
Marketing Mix ◽  
Market Analysis ◽  
Marketing Communications ◽  
Marketing Activity ◽  
Consumer Benefits ◽  
Medical Institutions ◽  
The Media

The article discloses the main stages of marketing activity in the sphere of medical services, among which the important role is played by market analysis (microenvironment and macroenvironment), market segmentation, development of marketing mix, etc. The role of marketing communications, through which medical institutions bring to the consumer benefits from using the offered service, is studied. The basic tools of the marketing communications complex are highlighted. Online and offline communication channels of the medical institutions are studied. The process of planning the communications complex is considered. The recommendations for the preparation of the media plan of the medical institution are substantiated

scholarly journals MARKETING STRATEGY TO INCREASE SALES VOLUME

2021 ◽  
Vol 2 (2) ◽  
pp. 321-328
Author(s):  
Tarmizi Tarmizi
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Pricing Policy ◽  
Islamic Perspective ◽  
Marketing Activities ◽  
A Company ◽  
Strategy Marketing

Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched about marketing strategies in an Islamic perspective.

Sign in / Sign up

Export Citation Format

Share Document