scholarly journals Research on Cooperation Cultivation Model of Financial Applied Talents in Private Colleges of Finance and Economics

Keyword(s):  
2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.


2021 ◽  
pp. 102831532110479
Author(s):  
Dr Susan Trevor-Roper

National policy requires private colleges in Oman to have an academic affiliation with a foreign university. How this policy is received and acted on was investigated through an interview-based study involving colleges with affiliates based in England, Scotland, India, Malaysia and Jordan. The study draws on social practice theory, Bourdieu's concept of capital and ecological systems theory and finds examples of affiliate partnerships that are evolving constructively in response to the ongoing development of the local institutions, the accumulation of capital and the agency of local actors, and the dynamics of the environment. These partnerships are perceived and experienced by local HE colleges as an ongoing journey. This evolution of partnerships, which is facilitated by historically loose policy requirements, offers a promising and contrasting narrative to that of relatively static transnational education (TNE) arrangements in which receiving nations and institutions are perceived as likely victims of educational and cultural imperialism.


1974 ◽  
Vol 45 (8) ◽  
pp. 594-606
Author(s):  
Joseph A. Maiariello ◽  
Willard F. Enteman

2019 ◽  
Vol 25 (116) ◽  
pp. 15-42
Author(s):  
Sana Abdul Rahim Saeed Abadi ◽  
Farah Hussien Ali Aliqabi

    The personality characteristics of the Leader are considered one of the main elements to reach into business organizations entrepreneurship; and because of the development of the organizations of the continuous transformations as result of huge Competition in private High Education sector, there is a great need for Leaders characterized of certain personality capable of managing their organizations and can positively effect on them. Also these organizations' success to reach into entrepreneurship requires a main significant element that is (strategic flexibility) which is considered one of the important elements for success.     Accordingly, this research is trying to find the effective role of the personality characteristics of the Leader in business organization entrepreneurship by studying the effect of the special dimensions of personality characteristics (neuroticism, extraversion, openness, Agreeableness, and conscientiousness) on business organizations entrepreneurship dimensions representing in the two main dimensions (entrepreneurship direction and strategic entrepreneurship) with strategic flexibility mediated with its dimensions (competitive flexibility, information flexibility, human capital flexibility and procedures simplification) across field research in thirteen private colleges in Baghdad.     This research came in an attempt to answer several questions the most important of them are (Is there an effect for Leader personality characteristics on strategic flexibility?), (Is there an effect for strategic flexibility on business organizations entrepreneurship?), (Is there an effect for Leader personality characteristics on business organizations entrepreneurship when strategic flexibility mediated?).      The researchers have designed an opinion Questionnaire form to determine the dimensions of business organizations entrepreneurship, it is distributed on three private colleges on a sample of (40) persons, the model consisting selecting two main dimensions for business organizations entrepreneurship by selecting the highest percentage the items obtained, which is for entrepreneurship direction and strategic entrepreneurship. Then a questionnaire is made as a tool for measurement, All construct items were measured on a five-point Likert Scale, ranging from (1= strongly disagree) to (5= strongly agree)                                   The Result confirm there are effect of some personality characteristics of the leaders on business organizations entrepreneurship.


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