In recent years, with the development of "guiding outline of Ideological and political construction of college curriculum" and "five focuses", the ideological and political education in Colleges and Universities has become more and more important. With the development of the strategy of "Ideological and political education of curriculum", the infiltration of traditional culture into the ideological and political education in Colleges and universities has become the focus of the school and society. From the perspective of culture itself, Chinese excellent traditional culture is a vivid teaching material for college students' patriotism education, an important resource to cultivate socialist core values, and an important source to nourish socialist moral construction. Therefore, in the context of the new era, college teachers should base on the actual development of students, grasp the connotation of the times, optimize the curriculum system, wake up the students' sense of cultural identity and belonging, and truly implement the fundamental task of "moral education".
The Impact of Microblog Culture and the Countermeasures for Ideological and Political Education in Colleges and Universities