Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

2021 ◽  
Vol 5 (2) ◽  
pp. 11-30
Author(s):  
Inae Oh ◽  
Tae Hoon Lee ◽  
Jisuk Chang ◽  
Choong Hoon Lim
Keyword(s):  
Purchase Intention ◽  
Olympic Games ◽  
Consumption Values ◽  
The Impact ◽  
The Olympic Games

scholarly journals An evidence-based assessment of the impact of the Olympic Games on population levels of physical activity

The Lancet ◽  
2021 ◽  
Author(s):  
Adrian E Bauman ◽  
Masamitsu Kamada ◽  
Rodrigo S Reis ◽  
Richard P Troiano ◽  
Ding Ding ◽  
...  
Keyword(s):  
Physical Activity ◽  
Olympic Games ◽  
Evidence Based ◽  
The Impact ◽  
The Olympic Games

Demand for sexual health services during the Olympic Games: both sides of the Sherman effect

2003 ◽  
Vol 14 (5) ◽  
pp. 307-308 ◽  
Author(s):  
Anna M McNulty ◽  
Richard Rohrsheim ◽  
Basil Donovan
Keyword(s):  
Sexual Health ◽  
Olympic Games ◽  
Health Centre ◽  
Care Utilization ◽  
Chi Square ◽  
Transmitted Infection ◽  
Sexually Transmitted ◽  
Centre Database ◽  
The Impact ◽  
The Olympic Games

To determine the impact of the Olympic Games the Sydney Sexual Health Centre database was accessed for demographic, health care utilization, and morbidity variables for two periods of interest: 15-29 September 2000 (the 'Olympic period'), and 1-30 September 1999 ('1999 comparison period'). Differences were tested by chi-square statistics and by calculation of odds ratios (ORs) using SPSS. During the Olympic period twice as many of the new patients had arrived in Australia that year (35% c.f. 18%: OR 2.46, 95% CI 1.49-4.05, P=0.0002). Per attendance the proportion with symptoms or a known sexually transmitted infection (STI) contact was higher during the Games (29% c.f. 16% OR 1.67, 95% CI 1.1.27-2.21, P=0.0002) and there was a marginally higher yield of bacterial STIs (6% c.f. 3%: OR 1.83, 95% CI 1.06-3.13 P=0.03). The normal clinic population was replaced by an increased proportion of symptomatic patients who were recent arrivals in Australia.

Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

2017 ◽  
Vol 18 (2) ◽  
pp. 478-492 ◽  
Author(s):  
Geetika Varshneya ◽  
Shivendra K. Pandey ◽  
Gopal Das
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Model ◽  
Relevant Literature ◽  
Primary Data ◽  
Collectivist Culture ◽  
Green Consumption ◽  
Consumption Values ◽  
The Impact

The present study is an attempt to investigate the impact of green consumption values and social influence on purchase intention for organic clothing. Five hypotheses were developed with the support of relevant literature. These were tested with the help of primary data of young adult Indian consumers in the age group 20–40 years, collected through a structured questionnaire. Structural equation modelling (SEM) was used to test the hypotheses. The results of structural model revealed that attitude partially mediates the relationship of green consumption values and purchase intention for organic clothing. Further, social influence has no impact on attitude as well as purchase intention for organic clothing. The outcomes also indicated that for products at the introductory stages of the lifecycle, such as organic clothing, social influence does not play a vital role even in a collectivist culture. In such situations, consumers in a collectivist culture like India tend to exhibit individualistic behaviour. The results will be beneficial for designing market entry strategies for organic clothing brands targeting developing countries. The study also tries to extend our knowledge of understanding of departures from collectivistic behaviours in products which are in the introductory stages of the lifecycle in collectivist cultures.

Driving Tourism Through Sport Event in the Lipno Region

2018 ◽  
pp. 269-283
Author(s):  
Petr Studnička ◽  
Pavel Attl
Keyword(s):  
Czech Republic ◽  
Olympic Games ◽  
Negative Effects ◽  
Sport Event ◽  
Sporting Event ◽  
The Impact ◽  
The Olympic Games

Olympic Games have already been the top worldwide followed sporting event for 120 years. Until recently the Olympic Games were in terms of tourism associated exclusively with visitors' passive follow up. That status started to change with the emergence of an entirely new phenomenon called the Olympic parks. Based on this phenomenon is a research focusing on establishing an Olympic Park 2016 in Lipno nad Vltavou, Czech Republic. Part of the research was to analyze the impact of the Olympic Park it had on the region and the authors evaluated both positive and negative effects. The result of this research was to determine the main impacts of the Olympic Park on the destination, in the short and long terms. The authors concluded that the construction of the Olympic Park was a major impulse for the development of tourism in the area.

Going for the gold: Status-seeking behavior and Olympic performance

2013 ◽  
Vol 16 (3) ◽  
pp. 244-261 ◽  
Author(s):  
J. Patrick Rhamey ◽  
Bryan R. Early
Keyword(s):  
Social Identity Theory ◽  
Olympic Games ◽  
International System ◽  
Status Seeking ◽  
The Status ◽  
Seeking Behavior ◽  
Political Value ◽  
The Impact ◽  
International Status ◽  
The Olympic Games

State competition for international status takes a variety of forms, but most are linked to states’ related pursuits of economic and/or military power. The Olympics offer a unique venue for states to compete with one another in a forum whose consequences do not directly spill over into either realm. Instead, states compete against one another for Olympic medals—a currency with no other international political value beyond the prestige that can be obtained with them. Leveraging a theoretical framework nested in Social Identity Theory, we develop a set of hypotheses to explain how states can be attributed international status as a result of their performance in the Olympic Games and via playing host to them. Using a linear hierarchical method of analysis, we evaluate the impact of participation in the Summer Olympics on the status attributed to members of the international system from 1960 to 2012. Our findings indicate that states whose performance exceeds expectations and smaller-sized countries that play host to the Olympic Games disproportionately gain status from their participation in the sporting regime.

scholarly journals Action Sport Media Consumption Trends Across Generations: Exploring the Olympic Audience and the Impact of Action Sports Inclusion

2018 ◽  
Vol 7 (4) ◽  
pp. 415-445 ◽  
Author(s):  
Belinda Wheaton ◽  
Holly Thorpe
Keyword(s):  
Olympic Games ◽  
International Olympic Committee ◽  
Media Consumption ◽  
Action Sports ◽  
Sport Media ◽  
Sport Climbing ◽  
The Impact ◽  
The Olympic Games

The ageing demographics of Olympic viewers is a key concern for the International Olympic Committee. The inclusion of action sports into the Olympic programmes has been a key strategy to try and connect with youth consumers, most recently through the inclusion of skateboarding, surfing, and sport climbing into the Tokyo 2020 summer games. Drawing on a questionnaire distributed online in nine languages, and contextualized with analysis of the action sport media, our research explores international and multigenerational action sport consumers’ sport viewing preferences and attitudes to the Olympic inclusion of action sports. Our findings suggest that action sport participants across different countries, ages, and genders are avid consumers of action sport media but also keen consumers of the Olympics. The majority of survey participants were enthusiastic about the inclusion of action sports (and particularly skateboarding) into the Olympic Games, although there were important trends across nationalities and ages. Nonetheless, reflecting debates in the subcultural media, participants also have concerns about the processes and politics of action sports inclusion. Action sports may well provide the International Olympic Committee with new lucrative markets, but to maximise the engagement of complex intergenerational audiences, their viewing preferences will need continued attention and understanding.

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