scholarly journals Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination

2020 ◽  
Vol 13 (3) ◽  
pp. 118
Author(s):  
Mona Mehrparvar ◽  
Xu Ming ◽  
Ahmad Saeedi
Keyword(s):  
Factor Analysis ◽  
Impact Factors ◽  
Chinese People ◽  
Online Questionnaire ◽  
Effective Factors ◽  
Political Risks ◽  
Confirmatory Factor ◽  
Main Factors ◽  
The Impact

The purpose of this paper is to explore the effective factors in attracting outbound tourists to choose Iran as a traveling destination. This survey has been done in China. The total number of respondents was 406, where 95% of respondents filled an online questionnaire and 5% filled it manually. The exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to analyze the questionnaire, and logistic regression was deployed to explore the effective factors in this survey. The questions were defined based on the theory of planned behavior (TPB) and the role of culture, custom, the source of traveling information, and perceived traveling risks in choosing Iran as a traveling destination. The outcome of this survey on Chinese people suggested that the attractions of Iran, environment, and political risks are the main factors which play an important role in choosing Iran as a traveling destination. The experience of traveling abroad also revealed a significant effect in decision making on traveling destination.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

An Empirical Study on Determining the Effectiveness of Social Media Advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 47-68 ◽  
Author(s):  
Taanika Arora ◽  
Bhawna Agarwal
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Social Media Advertising ◽  
The Impact ◽  
Self Administered Questionnaire

The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.

scholarly journals Job Satisfaction as a Mediator of the Impact of Meeting Effectiveness on Organizational Commitment

2020 ◽  
Vol 55 (3) ◽  
Author(s):  
Ly Dan Thanh ◽  
Bui Quang Thong ◽  
Le Van Chon ◽  
Nhu-Ty Nguyen
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Modeling ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Meeting Effectiveness ◽  
The Impact

Job satisfaction, leadership, meeting effectiveness, and organizational commitment have become the subjects of numerous research papers, due mainly to their vital roles in the development of organizations. We based our research on previous studies related to leadership, meeting effectiveness, job satisfaction, and organizational commitment and an empirical study. The authors emphasize the influence of leadership on meeting effectiveness and the impact of the mediating role of job satisfaction on the relationship between meeting effectiveness and organizational commitment, increasing more employees’ commitment to their organizations. Our research aims to show whether leadership has a positive effect on meeting effectiveness, how meeting effectiveness affects organizational commitment, and to what extent job satisfaction impacts this relationship. We used data collected in our analysis and created a questionnaire that was distributed to 249 respondents working at 34 Vietnamese organizations from a variety of sectors such as tax, banking, health service, airlines, education, and business. Using non-probability sampling with the calculation of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling, the authors found that leadership significantly affects meeting effectiveness, and meeting effectiveness positively influences organizational commitment with the mediation of job satisfaction.

Confirmatory Factor Analysis of the Impact of Event Scale - Revised

2007 ◽  
Author(s):  
Robert Orazem ◽  
Claire Hebenstreit ◽  
Daniel King ◽  
Lynda King ◽  
Arieh Shalev ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Impact Of Event Scale ◽  
Event Scale ◽  
Confirmatory Factor ◽  
The Impact

Test of Mediation and Moderation between Employee Empathy and Customers’ Advocacy

2020 ◽  
Author(s):  
Sajjad Ahmad Afridi ◽  
Asad Shahjehan ◽  
Maqsood Haider ◽  
Dr Uzma Munawar
Keyword(s):  
Factor Analysis ◽  
Customer Loyalty ◽  
Service Sector ◽  
Mediating Effect ◽  
First Line ◽  
Private Hospitals ◽  
Proposed Model ◽  
Confirmatory Factor ◽  
The Impact ◽  
Significant Moderator

This study examined the impact of employee empathy on customers’ advocacy directly and indirectly through customers’ loyalty. Moreover, the interacting effect of customers’ trust was verified between the association of customers’ loyalty and advocacy. The attributes of the proposed model were examined in the context of first line employee and patients’ interactions. A total of 220 responses were collected for analysis from the private hospitals of Peshawar. The model fitness was confirmed through confirmatory factor analysis and hypotheses were examined. Findings confirmed the positive and significant impact of employee empathy on customers’ advocacy. Further, the mediating effect was examined and found that loyalty partially mediates employee empathy and customers’ advocacy. Additionally, trust was found a significant moderator between the association of customer loyalty and advocacy. Furthermore, findings revealed that trust based loyalty significantly and positively mediates employee empathy and customers’ advocacy. Findings of the present study provide understanding for the service sector, particularly in healthcare, to enhance customers’ loyalty, advocacy, and trust through service employee’s empathic aptitude. Keywords: Employee empathy, Service Eco-system, Customers’ Loyalty, Customers’ Advocacy, Trust-Based Loyalty, Healthcare, S-D Logic

scholarly journals An Empirical Study to Determine the Role of Credit in the Betterment of the Farmers’ Life: A Study with Special Reference to Cachar District of Assam

2021 ◽  
Vol 6 (1) ◽  
pp. 36-47
Author(s):  
Subhash Sinha ◽  
Vanlalchhawna
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Financial Institutions ◽  
Statistical Tools ◽  
Agricultural Credit ◽  
Rural People ◽  
Rural Sector ◽  
The Impact ◽  
Structured Questionnaire

The study focuses on the significance of agricultural credit that can bring change in the life of farmers and rural people. The rural sector is mostly neglected and lacks adequate finance that’s needed to back the sector. However, there are certain financial institutions that work for the welfare of the sector and lend credit facilities to farmers and associated people, for their wellbeing. The current study majorly recognizes the impact and benefits of these credit facilities in improving the situation of farmers at several unnoticed places, including Cachar district. The present study is exploratory in nature. It has explored the role of credit in farmer’s life. The data was collected through a structured questionnaire from 283farmers of Cachar district. The statistical tools applied for the study were “Exploratory Factor Analysis (EFA)”, and “Multiple regression analysis.” The factors identified were Economic Development, Agro Development and Family and Social Development. It was found that there is a significant role of credit in the development of all the three factors.

scholarly journals Antecedents to Employee Attrition Behavior in Indian IT/ITES Sector

2019 ◽  
Vol 9 (1) ◽  
pp. 1132-1142
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Path Coefficients ◽  
Confirmatory Factor ◽  
Career Growth ◽  
Employee Attrition ◽  
Hr Managers ◽  
The Impact

Attrition is the biggest challenges being faced by the HR managers in today’s competitive environment especially with IT/ITES sectors. The study identifies clarity, career growth and advancement, personal priorities and organizational environment as the vital antecedent factors which impacts employee attrition. Further through multi-group analysis the paper studies the impact of agile environment on the said relationships in low and high agile environment. The study uses exploratory factor analysis, confirmatory factor analysis and structural equation modeling for obatinig path linkages. In high agile group all the path linkages were highly significant and the path coefficients were stronger

Pathways to Inflated Responsibility Beliefs, Responsibility Attitudes and Obsessive-Compulsive Symptoms: Factor Structure and Test of a Mediational Model

2010 ◽  
Vol 38 (5) ◽  
pp. 535-544 ◽  
Author(s):  
Jakob Smári ◽  
Ástdís Þorsteinsdóttir ◽  
Lilja Magnúsdóttir ◽  
Unnur J. Smári ◽  
Daníel Þ. Ólason
Keyword(s):  
Factor Analysis ◽  
Factor Structure ◽  
Developmental Pathways ◽  
Obsessive Compulsive ◽  
Obsessive Compulsive Symptoms ◽  
Compulsive Disorder ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Inflated Responsibility

Introduction: Inflated responsibility has been hypothesized as an important influence on OCD symptoms. According to Salkovskis and colleagues (1999) there are in turn five developmental pathways that lead to inflated responsibility. Coles and Schofield (2008) proposed the Pathways to Responsibility Beliefs Scale (PIRBS) as a measure of these pathways. Method: In the present study the psychometric properties of an Icelandic translation of the PIRBS were evaluated and its factor structure was studied in a confirmatory factor analysis. Further it was tested whether responsibility mediated between pathways to responsibility beliefs and OCD symptoms. Results: While neither a four nor a five-factor structure of the PIRBS was found to be wholly satisfactory; support for the latter was slightly better. Correlations of the PIRBS scales with measures of responsibility and obsessive-compulsive disorder symptoms were moderate as expected. Support was found for a mediating role of responsibility attitudes between pathways measured by the PIRBS and OCD symptoms in support of Salkovskis and colleagues' theory (1999). Conclusion: The PIRBS is a promising approach to study the developmental precursors of inflated responsibility and OCD symptoms but its factor structure may need a revision

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