The Willingness to Pay for Cider Products: Results of a Survey on Habits and Consumption Behavior

2019 ◽

pp. 1-8

Author(s):

H. Shamini ◽

G. Hariharan

Keyword(s):

Willingness To Pay ◽

Environmental Protection ◽

Early Stage ◽

Purchasing Behavior ◽

Factors Affecting ◽

Green Consumption ◽

Consumption Behavior ◽

Ecological Awareness ◽

Sustainable Environment ◽

Green Purchasing

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.

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Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China

Foods ◽

10.3390/foods10092156 ◽

2021 ◽

Vol 10 (9) ◽

pp. 2156

Author(s):

Wei Yue ◽

Na Liu ◽

Qiujie Zheng ◽

H. Holly Wang

Keyword(s):

Willingness To Pay ◽

Food Consumption ◽

Food Industry ◽

Online Shopping ◽

Grocery Shopping ◽

Chinese Consumers ◽

Factors Affecting ◽

Consumption Behavior ◽

Direct Exposure ◽

Food Needs

Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.

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The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Sustainability ◽

10.3390/su12208688 ◽

2020 ◽

Vol 12 (20) ◽

pp. 8688 ◽

Cited By ~ 1

Author(s):

Yufan Jian ◽

Irina Y. Yu ◽

Morgan X. Yang ◽

Kevin J. Zeng

Keyword(s):

Willingness To Pay ◽

Behavioral Intentions ◽

Hospitality Industry ◽

Hotel Industry ◽

Environmental Concerns ◽

Brand Trust ◽

Green Consumption ◽

Consumption Behavior ◽

Green Hotel ◽

Green Hotels

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

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The Influence of Celebrity Endorsement on Food Consumption Behavior

Foods ◽

10.3390/foods10092224 ◽

2021 ◽

Vol 10 (9) ◽

pp. 2224

Author(s):

Cristina Calvo-Porral ◽

Sergio Rivaroli ◽

Javier Orosa-González

Keyword(s):

Willingness To Pay ◽

Food Consumption ◽

Purchase Intention ◽

Structural Equation ◽

Source Credibility ◽

Equation Modeling ◽

Celebrity Endorsement ◽

Consumption Behavior ◽

Food Purchase ◽

Premium Price

“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the characteristics of celebrities influencing consumers’ behavior, but there is scarce research about how celebrity endorsements about food and food products influence consumers’ behavior. In this context and based on the source credibility and source attractiveness models, as well as on the match-up theory, this study aims to examine whether consumers’ food purchase intention and consumers’ willingness to pay a premium price is influenced by celebrity endorsement. For this purpose, an empirical study is developed through Structural Equation Modeling (PLS-SEM) based on data gathered from 316 consumers who read celebrity recommendations. Findings report that consumers are most influenced in their food consumption behavior by the congruence between the celebrity endorsement and the product being recommended, and by the celebrity credibility. Interestingly, celebrity recommendations show a similar influencing pattern both for consumers’ food purchase intention and consumers’ willingness to pay a premium price for food. The major contribution of this research is to show that congruence is the main route by which celebrity endorsement influences food consumption behavior.

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Consumption Behavior and Willingness to Pay for Fruit Drinks in Bangkok Metropolitan Area

KnE Life Sciences ◽

10.18502/kls.v4i2.1674 ◽

2018 ◽

Vol 4 (2) ◽

pp. 212

Author(s):

Jumpol Vorasayan ◽

Ruttika Sriwachiratorn ◽

Ajchara Kessuvan

Keyword(s):

Willingness To Pay ◽

Contingent Valuation ◽

Fruit Juice ◽

Contingent Valuation Method ◽

Quality Assurance System ◽

Dichotomous Choice ◽

Factors Affecting ◽

Consumption Behavior ◽

Valuation Method ◽

Assurance System

The purpose of this research was to study consumer behaviors, willingness to pay and the factors affecting willingness to pay for ready-to-drink fruit drinks less than 25% with the certified quality assurance system by using contingent valuation method (CVM) for consumers in Bangkok. The results from double-bounded dichotomous choice found that the consumers were willing to pay for fruit drinks less than 25% with GMP certification at 15.22 baht/bottle and 15.58 baht/bottle for fruit drinks less than 25% with HACCP certification. Factors that affected the consumer’s willingness to pay were education, income and attitudes about product that have been certified. Keywords: Contingent Valuation Method; Double-Bounded Dichotomous Choice; Fruit Juice; Willingness to Pay; Quality Control

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Subjective Time Preference and Willingness to Pay for an Energy-Saving Durable Good

Zeitschrift für Sozialpsychologie ◽

10.1024//0044-3514.32.3.133 ◽

2001 ◽

Vol 32 (3) ◽

pp. 133-141 ◽

Cited By ~ 4

Author(s):

Gerrit Antonides ◽

Sophia R. Wunderink

Keyword(s):

Willingness To Pay ◽

Energy Saving ◽

Subjective Time ◽

Durable Good ◽

Discount Function ◽

Hyperbolic Discount ◽

The One ◽

Two Parameter ◽

Difference Effect ◽

Better Than

Summary: Different shapes of individual subjective discount functions were compared using real measures of willingness to accept future monetary outcomes in an experiment. The two-parameter hyperbolic discount function described the data better than three alternative one-parameter discount functions. However, the hyperbolic discount functions did not explain the common difference effect better than the classical discount function. Discount functions were also estimated from survey data of Dutch households who reported their willingness to postpone positive and negative amounts. Future positive amounts were discounted more than future negative amounts and smaller amounts were discounted more than larger amounts. Furthermore, younger people discounted more than older people. Finally, discount functions were used in explaining consumers' willingness to pay for an energy-saving durable good. In this case, the two-parameter discount model could not be estimated and the one-parameter models did not differ significantly in explaining the data.

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