Positioning Strategies Of A Leading Company In The Domestic Market Of The Agro-food Sector
Keyword(s):
The Real
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The current work aims to analyze how the RYC food company has interacted during the last few years, in the food manufacturing industry and see what improvements can be implemented within it to further improve. To seek greater growth and to have a strength could be to innovate products to remain in force in the market, observer for strategic alliances with other leaders of the sector where they perform and thus be able to reach new markets where they are not yet so involved, where we will use a descriptive method in the study of this particular case. Obtaining results where it indicates the real capacities of a Mexican company with strength