Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project

2012 ◽  
Vol 22 (1) ◽  
pp. 61-66 ◽  
Author(s):  
Mary K. Askim-Lovseth ◽  
Timothy P. O'Keefe
Author(s):  
Mariano Scaglione ◽  
Michele Galluzzo ◽  
Domiziana Santucci ◽  
Margherita Trinci ◽  
Laura Messina ◽  
...  

2015 ◽  
Vol 49 (3/4) ◽  
pp. 467-490 ◽  
Author(s):  
Karise Hutchinson ◽  
Lisa Victoria Donnell ◽  
Audrey Gilmore ◽  
Andrea Reid

Purpose – The purpose of this paper is to understand how small to medium-sized enterprise (SME) retailers adopt and implement a loyalty card programme as a marketing management decision-making tool. Design/methodology/approach – A qualitative and longitudinal case study research design is adopted. Data were collected from multiple sources, incorporating semi-structured interviews and analysis of company documents and observation within a retail SME. Findings – The findings presented focus on the loyalty card adoption process to reflect both the organisational issues and impact upon marketing management decision-making. Research limitations/implications – This research is restricted to one region within the UK, investigating loyalty card adoption within a specific industry sector. Practical implications – SME retailers operate in an industry environment whereby there is a competitive demand for loyalty card programmes. SME retailers need to carefully consider how to match the firm’s characteristics with customer relationship management (CRM) operational requirements as highlighted in this case. Originality/value – The evidence presented extends current knowledge of retail loyalty card programmes beyond the context of large organisations to encompass SMEs. The study also illustrates the value of a structured, formal CRM system to help SME retailers compete in a complex, competitive and omni-channel marketplace, adding new insights into the retail literature.


1977 ◽  
Vol 34 (7) ◽  
pp. 1046-1074 ◽  
Author(s):  
H. F. Fletcher

Recent shifts in science policy express an increased demand for scientific activities that are relevant — that will enhance the policy and management decision process for the benefit of Canadians. The implications of the increased focus on relevance to the fisheries and aquatic scientific community are discussed and measures to strengthen science in this new operating context are described.It is concluded that an effective scientific effort will increasingly depend on the effectiveness of resource and environmental policy and planning. Arising from this conclusion is the need to develop a more orderly system of transferring scientific knowledge into the decision process. The application of applied systems analysis techniques is discussed as one solution.It is also argued that more effective use of the knowledge of the human and social sciences is imperative to an effective synthesis of natural science knowledge. The synthesis of knowledge leading to policy or management decision alternatives can be subjected to rigorous testing against present scientific understanding or can be systematized within the constraints of existing institutional arrangements. The former describes interdisciplinary research; the latter, planning. Current perceptions of resource and environmental problems point to a need for developing interdisciplinary research programs, for strengthening the planning activity, and for establishing strong links between them. The role of the university community in interdisciplinary research is emphasized and prescriptions for strengthening this role and linkages with government and other client groups are outlined. An increased focus on interdisciplinary research in universities has significant implications in meeting educational needs for the future.


1970 ◽  
Vol 34 (2) ◽  
pp. 8-13
Author(s):  
William R. King

Computer simulation techniques have been used successfully in solving marketing management decision problems. Can these techniques be applied to the analyst's problem of selecting the best solution techniques for analyzing marketing decisions? The author indicates they can. “Methodological simulation” can also be used to narrow the “credibility gap” between the analyst and the manager.


Blood ◽  
2018 ◽  
Vol 132 (Supplement 1) ◽  
pp. 4213-4213
Author(s):  
Annie Lacerte ◽  
Marie-Pier Bleau ◽  
Jean-Francois Castilloux ◽  
Flavia De-angelis ◽  
Pierre Desjardins ◽  
...  

Abstract Background: Incidence of diffuse large B cell lymphoma (DLBCL), an aggressive but curable Non-Hodgkin Lymphoma (NHL) is increasing in the oldest old. Treatment of these patients is challenging due to advanced age, concomitant comorbidities present in this population and the paucity of data from this population in clinical trials. Aims: to evaluate which parameters are considered by medical oncologists in the management and systemic treatment of DLBCL in the oldest old patients (³80 years old) in our centers. Method: This retrospective study evaluated the management of 118 patients ³80 years old diagnosed with DLBCL between 2006 and 2016 in two Quebec hospitals. Baseline demographics, systemic chemotherapy regimens, and overall survival were obtained. Documentation of patient characteristics influencing management options offered by medical oncologists was analyzed when available. Results: Median age was 83.5 years, maximum age was 96 years old, with a total of 8 patients aged ³90 years, and included 65 (55.1%) men. Median Charlson score was 1 [0-2], with 28 (23.7%) patients having a Charlson score > 2. Main patient characteristics according to management are reported in table 1. Of all 73 patients who received systemic chemotherapy, 38 (52.1%) had either a complete or partial response. Median overall survival (OS) of patients treated with systemic chemotherapy (either rituximab alone, R-CHOP, R-mini-CHOP or R-CEOP) was 54.8 months [95% IC 15.7-93.9 months] compared to 4.6 months for patients that did not received systemic chemotherapy [95% IC 0-12.6 months], p < 0.005. Median number of chemotherapy cycles was 3 (1-6), with 19 patients whom received 6 to 8 cycles. 33 (28%) of the cohort received radiotherapy, mostly as an adjunct to the systemic treatment: only 5 patients received radiotherapy alone. Median OS for the different chemotherapy regimens are reported in table 2. 54.8% of the treated patients received prophylactic G-CSF. Febrile neutropenia developed in 13 (17.8%) patients, 10 of whom were prophylactically treated with G-CSF. We observed 54 deaths in our cohort. Main cause of death was lymphoma: 12 in the untreated group (N= 44) and 7 in the treated group (N= 73). Other known causes were sepsis, heart failure, and respiratory failure. Comorbidities were mentioned as influencing treatment option in 33 files: 16 did not receive systemic treatment whereas 17 received systemic treatment. Median Charlson score for these patients was 2 [1-3]. 14 patients had documented geriatric syndromes (i.e. dementia, malnutrition, frailty, delirium or functional decline) as the main concern for treatment; 9 of them did not receive systemic chemotherapy. Conclusion: Very elderly DLBCL patients, despite their advanced age, still have a significant survival benefit when treated with systemic chemotherapy. In our study, main factors contributing to overall survival were ECOG status and aaIPI as they are known to be important considerations in the management decision process. Interestingly, comorbidities, as measured by the Charlson score, do not seem as important in the management decision process. Instead, geriatric syndromes, some of them potentially reversible, appear to play an important role. Disclosures Pavic: Celgene: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; BMS: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; Novartis: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; AstraZeneca: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; Roche: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; Takeda: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; Janssen: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding.


Author(s):  
Sophie Loriette ◽  
Nada Matta ◽  
Mohamed Sediri ◽  
Alain Hugerot

AbstractDuring a crisis situation, the ability of emergency department to take reliable and quick decisions is the main feature that defines the success or failure of this organization in the course of its crisis management. Decision makers spend time on identifying the decisions that will be taken for the whole of the crisis management, and on anticipating the preparation of these decisions, ensuring that they have time to properly prepare all decisions to be taken and, be able to implement them as fast as possible. However, the context and the characteristics of the crisis make the decision process complicated because there is no specific methodology to anticipate these decisions and properly manage collaboration with the other protagonists. There is also the pressure of time, a significant stress and, the emotional impact on the decision maker that lead to losing objectivity in decision making. We understand so that the right decision will be greatly facilitated and enhanced by the development of an adequate tool and process for decision-making. This tool must respect methods of the emergency department considered, and highlight the importance of experience feedback referencing to past cases, especially success and failures. We propose in this paper, software in order to handle experience feedback as a support for decision-making in crisis management “Crisis Clever System”. Several dimensions are considered in this study, from one side: organization, communication and problem-solving activities and from the other side the presentation and finding of experience feedback thanks to an analogy technique.


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