scholarly journals Comparative analysis on visual elements of package design -Take the top five global cosmetic and chinese cosmetic brands for example-

2019 ◽  
Vol 6 (2) ◽  
pp. 79-92
Author(s):  
Mi Wang ◽  
Hee-Hyun Kim
Keyword(s):  
Comparative Analysis ◽  
Package Design ◽  
Visual Elements

scholarly journals Variaciones del documental cinematográfico agrario sobre el olivo en la España franquista: del marqués de Villa Alcázar al No-Do = Variations of the agrarian documentary film in Francoist Spain: From Marqués de Villa Alcázar to the No-Do

2018 ◽  
pp. 161
Author(s):  
Pedro Poyato Sánchez
Keyword(s):  
Comparative Analysis ◽  
20Th Century ◽  
Documentary Film ◽  
Olive Tree ◽  
Oil Extraction ◽  
Olive Grove ◽  
Visual Elements ◽  
Film Productions ◽  
Siglo Xx ◽  
And Storage

Resumen: En el siglo XX fructificó una producción cinematográfica de documentales agrarios sobre el olivar en la que, junto a hilos protagónicos más o menos comunes –plantación del olivo, recogida de la aceituna, extracción y almacenamiento del aceite….-, coexistían otros –juegos visuales propiciados por los troncos nudosos del olivo, toques religiosos emanados de las aplicaciones del aceite, eventos vinculados a la fiesta del remate…- que, más allá de atender a la dimensión didáctica, introducían componentes políticas o culturales, potenciando así el tejido discursivo del documental. Este trabajo pasa a revista a una serie de esos documentales, entre ellos varios dirigidos por el marqués de Villa Alcázar y una producción del No-Do de 1952, para dar cuenta, a partir de un análisis comparativo de los mismos, de esos hilos anteriores y de su entrecruzamiento con el fin de sacar a la luz las texturas que definen los discursos cinematográficos correspondientes. Abstract: The 20th century saw the rise of film productions of agrarian documentaires upon on the olive grove that, besides common major themes -olive planting and harvest, oil extraction and storage- portrayed other visual elements favored by the knurled trunks of the olive tree, the religious touches derived from the oil applications, or events linked to the festivity that marked the end of the harvest period. Elements, in all, that rather than addressing to the didactic dimension, introduced cultural and political aspects, thus fostering the discursive structure of the documentary itself. The present paper revisits a series of documentaries of that particular genre, some of them directed by the Marqués de Villa Alcázar, and a 1952 No-Do´s production, to deliver, starting from a comparative analysis of these works, of previous examples and their intersection, whith the aim of revealing the textures that define the underlying cinematographic discourses.

scholarly journals A Comparative Analysis of Visual Agenda-Setting in Reporting Islam

2018 ◽  
Vol 8 (9) ◽  
pp. 622-630
Author(s):  
Isyaku Hassan ◽  
Mohd Nazri Latiff Azmi
Keyword(s):  
Comparative Analysis ◽  
Agenda Setting ◽  
Media Coverage ◽  
Public Discourse ◽  
Corporate Ownership ◽  
Visual Elements ◽  
Collective Effort ◽  
People’S Perception ◽  
The Media ◽  
Visual Bias

The media set the agenda of public discourse and define people’s perception of the issues. Research shows that analysis of visual elements in the media coverage of Islam is under-represented. This study explores and compares visual agenda-setting of Islam in selected Nigerian and Malaysian newspapers. Punch and Vanguard were chosen from Nigeria while The Star and New Straits Times were chosen from Malaysia based on their online readership. The study focused on content analysis of 425 photos and 23 videos used in the selected newspapers. Sample was collected from November 2015 until September 2016. Only photos and videos used in articles directly related to Islam were collected from the respective websites of the newspapers. It was found that Nigerian newspapers used more violent photos in reporting Islam than Malaysian newspapers. Of all the photos used in the selected newspapers, 43 reflected violence blamed on Islam while 382 were non-violent. None of the videos reflected violence. Though the use of violent photos is minimal in the newspapers, their implication might be highly influential. Visual bias could be avoided through collective effort of journalists, editors, and corporate ownership of the media.

scholarly journals The Aesthethic of Heritage Design of Siropen Premium Packaging in Holding Sustainability of Typical Souvenirs of Surabaya

2020 ◽  
Author(s):  
Desi Star Ria Sari ◽  
Dhara Alim Cendekia ◽  
Sarjono .
Keyword(s):  
Media Coverage ◽  
Visual Analysis ◽  
Golden Ratio ◽  
Colonial Era ◽  
Package Design ◽  
Packaging Design ◽  
Visual Elements ◽  
The Aesthetic ◽  
Main Instrument ◽  
Design Style

Siropen is a typical syrup product of Surabaya that has been existed since 1923 and was founded by a Dutch named JC Van Drongelen. To improve marketing and increase brand awareness, in 2011-2012 the company created a new brand around the concept of heritage. As part of this it redesigned the packaging, which has subsequently been widely mentioned in media coverage as luxurious, elegant, and attractive because it has a wine-like packaging. This research aims to determine the aesthetic heritage of the package design of Siropen Premium as a reflection of typical souvenirs of Surabaya. This study used a qualitative descriptive approach. Data for visual analysis is obtained through observations of the packaging design of Siropen Premium with researchers as the main instrument. Supporting Data is obtained through interviews to designers and company marketing. Validation of the research results was done through triangulation with the interviews to two media experts. The results showed that the Siropen Premium packaging design had a good formalistic arrangement covering the alignment of visual elements (shapes, colors, typography, layouts), good proportions based on golden ratio, and the uniqueness of design aesthethic style. The interpretation of design concept shows the design of the Siropen Premium package supports the heritage concepts derived from the classical European style. The European style uses a Victorian design style that gives a vintage look, via symmetrical layouts and the use of gold, brown, and ivory colors. The heritage concept with Dutch European style on the packaging of Siropen Premium in advance can hold the heritage sustainability of the Dutch colonial era in Surabaya in the form of typical souvenirs and beverage of Surabaya. Keywords: packaging design, aesthetic, heritage, siropen

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