scholarly journals The Aesthethic of Heritage Design of Siropen Premium Packaging in Holding Sustainability of Typical Souvenirs of Surabaya

2020 ◽  
Author(s):  
Desi Star Ria Sari ◽  
Dhara Alim Cendekia ◽  
Sarjono .
Keyword(s):  
Media Coverage ◽  
Visual Analysis ◽  
Golden Ratio ◽  
Colonial Era ◽  
Package Design ◽  
Packaging Design ◽  
Visual Elements ◽  
The Aesthetic ◽  
Main Instrument ◽  
Design Style

Siropen is a typical syrup product of Surabaya that has been existed since 1923 and was founded by a Dutch named JC Van Drongelen. To improve marketing and increase brand awareness, in 2011-2012 the company created a new brand around the concept of heritage. As part of this it redesigned the packaging, which has subsequently been widely mentioned in media coverage as luxurious, elegant, and attractive because it has a wine-like packaging. This research aims to determine the aesthetic heritage of the package design of Siropen Premium as a reflection of typical souvenirs of Surabaya. This study used a qualitative descriptive approach. Data for visual analysis is obtained through observations of the packaging design of Siropen Premium with researchers as the main instrument. Supporting Data is obtained through interviews to designers and company marketing. Validation of the research results was done through triangulation with the interviews to two media experts. The results showed that the Siropen Premium packaging design had a good formalistic arrangement covering the alignment of visual elements (shapes, colors, typography, layouts), good proportions based on golden ratio, and the uniqueness of design aesthethic style. The interpretation of design concept shows the design of the Siropen Premium package supports the heritage concepts derived from the classical European style. The European style uses a Victorian design style that gives a vintage look, via symmetrical layouts and the use of gold, brown, and ivory colors. The heritage concept with Dutch European style on the packaging of Siropen Premium in advance can hold the heritage sustainability of the Dutch colonial era in Surabaya in the form of typical souvenirs and beverage of Surabaya. Keywords: packaging design, aesthetic, heritage, siropen

A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)

2016 ◽  
Vol 118 (1) ◽  
pp. 83-99 ◽  
Author(s):  
Mohsen Rasouli Valajoozi ◽  
Nosrat Ollah Zangi
Keyword(s):  
Influential Factors ◽  
Test Analysis ◽  
Content Type ◽  
Packaging Design ◽  
Parents And Children ◽  
Children And Parents ◽  
The Aesthetic ◽  
Pure Milk ◽  
Practical Recommendations

Purpose – The purpose of this paper is to compare and find the significance of aesthetic standards related to the packaging design of pure milk among two groups of parents and children in order to help the designers and marketers to identify these two groups of consumers well. Design/methodology/approach – The results of questionnaire were used to get the required data. The selected samples were divided into two groups of 110 parents and children aged between seven and 14 years old who responded to the questions. The subjects were compared and evaluated within the convenience stores in the cosmopolitan city of Tehran based on four independent variables as the influential factors in packaging attractiveness. Data were analyzed through the statistical analysis software using the Independent t-test analysis. Findings – The results of analysis showed that all the variables vary significantly among these two groups. Besides, the importance and priority of variables were determined for each group based on the mean score of each variable. Originality/value – According to the results of this study, it could be concluded that the selection criteria and packaging attractiveness varies among children and parents, and the aesthetic factors of packaging could be used with different priorities for these two groups. And also at the end of research some practical recommendations are presented in order of importance based on parents’ preferences.

Symmetry influences packaging aesthetic evaluation and purchase intention

2018 ◽  
Vol 46 (11/12) ◽  
pp. 1026-1040 ◽  
Author(s):  
Arnaud Bigoin-Gagnan ◽  
Sophie Lacoste-Badie
Keyword(s):  
Mirror Symmetry ◽  
Purchase Intention ◽  
Visual Complexity ◽  
Vertical Axis ◽  
Positive Influence ◽  
Aesthetic Evaluation ◽  
Product Packaging ◽  
Content Type ◽  
Package Design ◽  
The Aesthetic

Purpose The purpose of this paper is to examine the influence of the symmetrical disposition of information items displayed on the front of product packaging on perceived complexity, perceptual fluency, aesthetic evaluation and product purchase intention. Design/methodology/approach A sample of 104 participants was exposed to fast-moving consumer goods packaging. A within-subject design experiment was carried out to assess the influence of the symmetrical disposition of information items displayed on the front of the packaging. ANOVA and a PROCESS procedure to assess mediation (Hayes, 2013) examined the relationships among the factors influenced by symmetry. Findings This study found that the symmetrical disposition of information items around the vertical axis (mirror symmetry) decreased visual complexity and highlighted an “indirect-only mediation” of visual complexity on the aesthetic evaluation of the packaging through processing fluency. This research also highlighted the fact that packaging aesthetic evaluation had a positive influence on purchase intention. Originality/value This study extends knowledge on package design by showing that the elements on which the producer can act (in this case, symmetry on the front of packaging) have an influence on the consumer’s evaluation of the product and intention to purchase.

scholarly journals The Spanish King’s Christmas Messages as a Ritual Genre of Institutional Discourse: A Comparative Study

2020 ◽  
Vol 18 (1) ◽  
pp. 57-70
Author(s):  
Marina M. Raevskaya ◽  
Irina V. Selivanova
Keyword(s):  
Media Coverage ◽  
Legal Status ◽  
Institutional Discourse ◽  
Peaceful Coexistence ◽  
Major Purpose ◽  
Communicative Strategies ◽  
Head Of State ◽  
The Social ◽  
Main Instrument ◽  
Scientific Value

The article deals with the Christmas messages of two Spanish monarchs, Juan Carlos I and Philip VI, issued from 1975 to 2018. These texts are considered to be a ritual genre of institutional discourse and are analyzed in the context of political rhetoric. Since the restoration of the monarchy in Spain in 1975, the Spanish King’s Christmas messages are thought to be the main instrument of communication of the Head of State with his citizens. Although they do not have any legal status and belong to the realm of customs and traditions, these speeches receive wide media coverage because they are one of the few occasions when the monarch addresses the Spanish people on television. This paper highlights the idea that the messages are ideologically driven and politically motivated since their major purpose is to strengthen the image of the monarchy and to convince people of the necessity and advantages of peaceful coexistence, respect for the law, and national pride. The article also focuses on the images of the past, the future, the speaker, the addressee (Spanish society), and the country. The scientific value of this paper is in providing a comparative analysis of the communicative potential of the Christmas speeches issued by Juan Carlos I and Felipe VI. It was revealed that the two monarchs appealed to the same values and feelings of their people. Juan Carlos I and Felipe VI underlined the importance of peaceful coexistence in Spain, a highly democratic country where the monarch is the symbol of its unity and permanence. As for linguistic aspects, the speeches comply with the rules of classical oratory and are characterized by a set of common features: for instance, both monarchs employ the same rhetorical devices and communicative strategies in order to impact the audience and make the message more direct and influential. Nevertheless, Felipe VI makes his messages more personal, emotional and appealing, in comparison with the messages of his predecessor. The authors described invariant and variative features of the Christmas speeches issued by two Spanish monarchs taking into account some differences which can be explained by the social, economic and political context of modern Spain.

scholarly journals Analisis Visual Warna pada Game Post Apocalyptic (Studi Game The Last Of Us, Metro Exodus, dan Horizon Zero Dawn)

2020 ◽  
Vol 6 (1) ◽  
pp. 18-31
Author(s):  
Daniel Kurniawan Salamoon ◽  
Cindy Muljosumarto
Keyword(s):  
Video Games ◽  
Video Game ◽  
Game Design ◽  
Visual Media ◽  
Environment Interaction ◽  
Aesthetic Value ◽  
Visual Elements ◽  
Screen Capture ◽  
The Aesthetic ◽  
Semiotic Theory

AbstrakVideo game sebagai bentuk media visual di era modern memiliki peranan dalam masyarakat sebagai salah satu bentuk hiburan yang bersifat interaktif. Video game terus berkembang dalam tata visual sebagai bentuk evolusi dari teknologi video game tersebut. Evolusi dalam video game membuat genre dalam video game juga mengalami perkembangan. Salah satu genre yang menjadi tren adalah genre post apocalyptic. Penelitian ini mencoba melihat narasi yang hendak disampaikan lewat tata visual beberapa video game dengan genre post apocalyptic. Metode yang dilakukan adalah dengan mengumpulkan data screen capture dari beberapa judul video game dengan rating yang baik. Dari metode ini, teori yang digunakan untuk melakukan analisa adalah teori semiotika khususnya yang berkaitan dengan tata visual pada video game khususnya elemen warna yang menjadi kunci genre ini dengan menggunakan software Image. Setelah itu data dianalisis lebih lanjut dengan metode AEIOU (Action, Environment, Interaction, Object, User). Studi ini memberi gambaran bagaimana tata visual yang menjadi ciri khas genre game post apocalyptic dan nilai estetis yang bisa dipelajari dari genre tersebut. Pada akhirnya studi ini dapat menjadi pondasi dalam melakukan riset warna khususnya dalam pengembangan sebuah video game Kata kunci : desain game, post apocalyptic, video game, warna AbstractVideo games as a form of visual media in the modern era has a role play in society as one of interactive entertainment form. Video games continue to grow in visual elements as evolution forms from video game technology itself. The evolution of video games also makes the genre of video games experience development. This research attempts to observe the narrative is to be conveyed through the visual elements of several video games with the Post-apocalyptic genre. The method used was to collect screen capture data from several video game titles with good ratings. The theory that used to conduct the analysis is a semiotic theory relate to visual elements, especially the colors element that is the key to this genre. The theory that used to conduct the analysis is a semiotic theory relate to visual elements of the video game, especially the colors element that is the key to this genre. The theory that used to conduct the analysis is a semiotic theory relate to visual elements of the video game, especially the colors element that is the key to this genre using image software. Afterward, data analyzed subsequently with AEIOU's (Action, Environment, Interaction, Object, User) method. This study gives a description of how the visual elements become a characteristic of the Post-apocalyptic genre and the aesthetic value that can be learned from the genre. So eventually these studies can be the foundation in conducting color research especially in the development of a video game. Keywords: color, game design, post apocalyptic, video game

scholarly journals Art Education for Sustainable Development

2021 ◽  
Vol 124 ◽  
pp. 10003
Author(s):  
Nurul Nisa Omar
Keyword(s):  
Sustainable Development ◽  
Art Education ◽  
Visual Analysis ◽  
Focal Point ◽  
Education For Sustainable Development ◽  
Communication Arts ◽  
Sustainable Living ◽  
Art And Design ◽  
Visual Elements ◽  
Colour Form

Through the process of visual analysis of an artwork called ‘Hidden’, this research article explores the relevance of art and design projects for the development of AESD - Art Education for Sustainable Development. ‘Hidden’ is the name of one of the paintings produced in an art project by the Faculty of Communication, Arts and Media at the International University of Malaya-Wales, Malaysia. The concept of the project is for lecturers and students to produce artwork that revolves around the message of sustainability and 90% of the artwork must use recycled waste materials. The visual analysis of ‘Hidden’ covers five aspects of visual elements which are composition, focal point, colour, form, and symbolic value. It was found that there are multiple deepening sustainability messages within the artwork through the analysis of the actual meaning of the image, the estimate changes in meaning over time, and the student's reflection and reaction. The main questions addressed by this article are: What are the complex ‘pool’ of sustainability messages generated through a single image? How producing art can stimulate students’ consciousness on the importance of sustainable living? In conclusion, this article proposes that AESD is a positive and useful approach for students to embrace the sustainability culture.

scholarly journals From Literature to Image—Aesthetic Features of Space Megastructure Cities in American Sci-Fi Movies

2021 ◽  
Vol 7 (3) ◽  
pp. 116-121
Author(s):  
Zhi Li ◽  
Keyword(s):  
Science Fiction ◽  
Digital Design ◽  
Aesthetic Value ◽  
Scene Design ◽  
Self Help ◽  
The Future ◽  
The Aesthetic ◽  
Space Colonization ◽  
Design Style ◽  
The Impact

The concept of Space megastructures is originated from science fiction novels. They symbolize the material landscape form of a comprehensive advancement of intelligent civilization after the continuous development of technology. Space megacity is actually an expansion process of human development in the future. It is not only a transformation of space colonization but also a mapping of self-help homeland. Therefore, it is a symbol of technological optimism and a future utopia in the context of technology. In contemporary times, sci-fi movies use digital technology to translate the giant imagination in literature into richer digital image landscapes. Space giant cities are one of the most typical digital images with spectacle view, which reflects the impact of American sci-fi movie scene design on the landscape and preference that human will be living in the future. The aesthetic preferences and design principles of the future picture, and the aesthetic value of science fiction as a medium of imagination are revealed. The aim of this article is to explore the digital design style of space megastructure with utopia sense in science fiction movies, and analyzes its aesthetic connotation.

scholarly journals Distinctive Design Perception: Toy packaging design

2017 ◽  
Vol 2 (3) ◽  
pp. 33
Author(s):  
Wichanat Tiwasing ◽  
Nopadon Sahachaisaeree
Keyword(s):  
Publishing House ◽  
Self Report ◽  
Keywords Children ◽  
Package Design ◽  
Packaging Design ◽  
Children And Parents ◽  
International Publishing ◽  
Open Access Article

The present research uses toy packaging as an exploratory case study to test the research design. The case study is so selected since it involves merchandizes in conflict between the needs of children and the trust of guardians. It also engages the role of playing as a learning process promoting children’s imaginary and creativity thinking. Visual stimuli along with self-report questionnaires are used to test the perceptual response of both children and guardians on the aspects of attractiveness, safety, value and taste. The study found a number of contradictions on preferences between children and parents which demands design rethinking. Keywords: children’ visual perception, package design © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Photography

2020 ◽  
Author(s):  
Colin Gunckel
Keyword(s):  
Ethnic Diversity ◽  
Media Coverage ◽  
Conceptual Art ◽  
Complex Mechanism ◽  
Formal Potential ◽  
Representative Sampling ◽  
Mainstream Media ◽  
Art Practices ◽  
The Us ◽  
The Aesthetic

This bibliography reflects the multifaceted relationship between Latina/os and various photographic traditions. As individuals and groups placed in front of the camera lens, Latino/as have often found themselves stigmatized, marginalized, or criminalized. Photographs taken by reformers, the police, and documentarians since the late 19th century, for instance, have often generated harmful or homogenizing visions of the US Latina/o population that frame them as racially different or otherwise problematic. Since the early decades of the 20th century, however, Latino/a photographers have produced bodies of work that challenge these limited visions to craft new images of identity, community, and history. Some of these individuals have harnessed the capacity of photography to fulfill an evidentiary or realist function as either social documentation, a political organizing tool, or a challenge to exclusionary mainstream media coverage. Others have explored the aesthetic and formal potential of photography by engaging in conceptual art practices, crafting speculative reimaginings of history, using it as an extension of performance, integrating it into other media, or mobilizing it as a complex mechanism of community- or self-representation. This bibliography covers the major works of scholarship that have attended to these key photographic tendencies and the places where they overlap, considering works that discuss Latina/os both in front of and behind the lens. Also included here are key exhibition catalogues and photographic essays that provide a representative sampling of visual tendencies or traditions mobilized by practicing Latina/o photographers, with particular attention to regional and ethnic diversity.

Sustainability reporting after the Costa Concordia disaster: a multi-theory study on legitimacy, impression management and image restoration

2020 ◽  
Vol 33 (8) ◽  
pp. 1909-1941
Author(s):  
Laura Corazza ◽  
Elisa Truant ◽  
Simone Domenico Scagnelli ◽  
Chiara Mio
Keyword(s):  
Image Restoration ◽  
Impression Management ◽  
Media Coverage ◽  
Visual Analysis ◽  
Sustainability Reporting ◽  
Communication Strategy ◽  
Visual Signals ◽  
Content Type ◽  
Cruise Industry ◽  
A Company

PurposeCan sustainability disclosures be a tool for executing image restoration strategies after corporate manslaughter? This is the question explored in this study of Costa Crociere's sustainability reports after the Concordia disaster.Design/methodology/approachMerging traditional textual content analysis with visual analysis and supported by machine learning tools, this is a predominantly qualitative study framed by legitimacy theory, image restoration theory and impression management.FindingsCosta Crociere's voluntary sustainability reporting is strongly influenced by a mix of text and visual signals that distract readers' attention from the disaster. A “nothing really happened” communication strategy pervades the disclosures, with the only rational motivation being to change perceptions and erase memories of this tragic and avoidable event.Research limitations/implicationsAlthough the analysis covered multiple sources of corporate information, media coverage was not one of them. A more in-depth exploration of sustainability reporting in the cruise industry, including evidence of similar cases, to test impression management theory would be a worthwhile avenue for future research.Social implicationsWhile Costa Crociere technically followed the customary guidelines of disclosing human resource impacts, there was almost no acknowledgement of the people involved in the accident. Costa Concierevastly understated their responsibility for the accident, did not apologize, and conveyed very little remorse. The majority of disclosures centred on disaster recovery management.Originality/valueThe authors discuss why and how a company can overcome a legitimacy threat by completely freezing its voluntary sustainability reporting, and the authors show how a company can restore its image by minimizing specific aspects of an accident and shifting attention from the human victims to corporate operations. Incorporating image recognition driven by AI models and combining the results with narrative disclosures contributes an innovative and original analysis technique to the field of impression management. In addition, this research also contributes to our knowledge on the cruise industry – a sector currently under scrutiny for its ethical, social and environmental practices.

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