scholarly journals Vendor of the Month: A Marketing Collaboration

2013 ◽  
Vol 5 (2) ◽  
pp. 137-144
Author(s):  
Lateka Grays ◽  
James Cory Tucker

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Author(s):  
Richard Butterworth

This chapter argues the case that there is a mismatch between current meta-data standards for the description of archival holdings and what many users actually want to know about a collection. Standard archival descriptions objectively describe what is in a collection, whereas users wish to know what they can do with a collection. It is argued that matching users’ research questions to library resources that could help answer those questions is a crucial social role played by librarians, archivists and other front line staff. However placing descriptions of what is in a collection online for users to search directly risks disintermediating the users from library staff. ‘Use centred descriptions’ are proposed as a way of systematically describing what can be done with a collection, and are, in effect, an encoding of library staff’s knowledge about what can be done with a collection. Its is therefore argued that use centred descriptions repair some of dissintermediation gaps caused by putting collection descriptions online. A theoretical motivation for use centred descriptions is presented by showing how Heaney’s (1999) analytic model of collections, which underlies the Research Support Libraries Programme (RSLP) collection description standard, only addresses finding and identifying resources. We augment this model to address selecting resources from a range of possibilities and show how use centred descriptions stem from this augmentation. A case study is presented demonstrating the experience of developing a set of use centred descriptions for the University of London as part of a project to encourage wider access to their archival holdings. The project had necessarily limited aims, and therefore conclusions are drawn about the viability of use centred descriptions in wider domains.


2020 ◽  
Vol 39 (3) ◽  
pp. 57-68
Author(s):  
Anna Leonard ◽  
Nampa Meameno Hamutumwa ◽  
Chiku Mnubi-Mchombu

Purpose The purpose of this paper is to examine the use of e-resources by the Faculty of Law’s academic staff at the University of Namibia’s (UNAM’s) main campus. The study aimed to determine their level of awareness of electronic resources (e-resources) available to them, how useful and effective they found these e-resources, and the challenges they face in accessing them. Design/methodology/approach A convenient sampling technique was used to select a sample of 12 law academics from the population of 17. The study used both qualitative and quantitative research methods using questionnaires and a semi-structured interview guide. Findings Findings revealed that the majority of the law academics were aware of the e-resources subscribed by UNAM’s library, although some were not aware of the newly subscribed international law databases. The findings further revealed that the academics used e-resources for research, publications and teaching purposes, but irregular training, bandwidth problems and limited searching skills hindered their use of e-resources. Practical implications Findings could be used to inform future collection-development decisions, realignment of information-literacy training and promotion and marketing of library services. Originality/value This study has made a significant contribution in the understanding the use of electronic legal resources by law academics at UNAM. The findings and recommendations could also benefit similar academic institutions in developing countries like Namibia.


2014 ◽  
Vol 31 (2) ◽  
pp. 15-21 ◽  
Author(s):  
Aminat Titilola Bayero Abdussalam ◽  
Usman Ajisafe Saliu

Purpose – The purpose of this paper is to present the ways in which online cataloguing is used to provide twenty-first century library and information services to a university community in a developing country, together with the challenges and prospects of such an application. The paper aims to examine the use of the internet to catalogue and classify library materials in the University of Ilorin Library. It looks at the use of the Library of Congress Catalogue in copy cataloguing. This paper also discusses the use of Koha, a free library integrated software to classify and catalogue library resources in the University of Ilorin Library. Design/methodology/approach – The methods used are participant observation, interviews with the senior librarians in the library and visits to another library that uses Koha software. Periodical and online articles were also used to gather information to support this study. Findings – The major problem is incessant power failure and the library is planning to get a heavy and very powerful inverter and generator that can stop the disruption of work resulting from the intermittent power supply. Another setback in using Koha is that the cataloguing is being done online unlike Biblofile which is done offline. Research limitations/implications – The researchers visited only one university library in the course of the research. This is due to financial constraints. Practical implications – Information communication technology training must be taken seriously for librarians who want to remain relevant in this age of information technology. Originality/value – This study about Koha software usage is the first of its kind to be carried out in the University of Ilorin Library and will be useful to other university libraries.


Author(s):  
Nataliya N. Litvinova

The article analyzes the results of survey of 1357 employees of the Russian Universities. The aim of the study is to identify various aspects of use of library resources and services, as well as to reveal the degree of satisfaction with the work of libraries. The survey results are presented for the sample as a whole and by specific groups of respondents, selected by the place of work (employees of the leading and metropolitan universities) and by preferences in the use of new formats of resources (only working with electronic resources or their subset - licensed resources). It is concluded that the users highly appreciate the work of libraries in general, however demonstrate the need for improvement in the use of licensed resources: the need for the new search services, new forms of library support when using these resources and the opportunity to work with them outside of the University premises. Key words: Survey, University Libraries, Library Resources, Library Services, Electronic Resources, Licensed Resources, Leading Universities, Sociological Data, Quantitative Methods of Analysis


2020 ◽  
Vol 64 (3) ◽  
pp. 131
Author(s):  
Todd Quinn

This case study describes the consolidation and migration of the University of New Mexico’s University Libraries’ database A-Z lists. A subject librarian lead the nine-month project that included most subject librarians, the electronic resources team, the Director of Collections, and the web & discovery librarian. The project also provided the UL the opportunity to review all the resources in the lists, and update all descriptions, and create new workflows for adding and managing a single list.


2003 ◽  
Vol 64 (3) ◽  
pp. 176-191 ◽  
Author(s):  
Kimberly B. Kelley ◽  
Gloria J. Orr

The University of Maryland University College (UMUC) is one of the eleven degree- granting institutions of the University System of Maryland (USM). UMUC plays a unique role among academic institutions in the State of Maryland in that it serves a large distant student population, with the proportion of students studying online approaching 50 percent of enrollments. Information and Library Services (ILS) at UMUC conducted a needs assessment survey to examine trends in student use of library resources, services, and instruction in order to understand how student usage patterns, needs, and preferences have changed as well as stayed the same. One important element of the survey was to obtain in-depth information on student usage patterns for electronic resources and services because (1) the library has increased delivery of these types of resources and services in the five years leading up to the current (2001) study and (2) several studies suggest that students are relying more heavily on online resources, both proprietary databases and the “free” Web.1 Therefore, ILS was interested in determining whether the shift to more online delivery of classes, and the simultaneous shift observed in user behavior in libraries in general (i.e., relying more heavily on online resources), would also affect student usage patterns and dependence on the physical library and online resources at UMUC. The findings of the survey followed national trends and demonstrated that nontraditional, predominantly part-time students’ usage patterns have changed and now favor the use of electronic resources (the Internet, in particular) and also mirror trends observed in traditional student behavior toward libraries and library resources in many important respects.


2021 ◽  
Vol 84 (2) ◽  
pp. 355-373
Author(s):  
Tammi Kim ◽  
Karla Irwin

ABSTRACT Architecture collections have been a mainstay for Special Collections and Archives at the University of Nevada, Las Vegas (UNLV SCA), since the late 1970s. Until 2017, most architecture collections in Special Collections and Archives have consisted of physical records. In recent years, curators began acquiring architecture collections with significant born-digital content, which present unique challenges different from other types of born-digital materials. This case study discusses how staff adapted existing workflows for born-digital materials to process and describe two collections comprised of born-digital architecture and design records. The authors also describe how UNLV SCA provides access to proprietary design files through the creation of access surrogates. Lessons learned from adapting workflows and processing these collections are detailed, as well as future steps for continuing the development of workflows and policies for managing born-digital architecture and design records.


2016 ◽  
Vol 44 (3) ◽  
pp. 324-340 ◽  
Author(s):  
Xiang Li ◽  
Kevin McDowell ◽  
Xiaotong Wang

Purpose This paper aims to describe librarians’ efforts in reaching out to international students through vernacular language videos at both the University of Colorado Boulder and the University of Oregon. The videos were created to help international students familiarize themselves with the new library environment and to stimulate their interest in the future exploration of library resources and services. Design/methodology/approach This paper discusses the challenges of providing effective support to international students in the early stages of their academic life in the USA, explains the rationale for using vernacular language videos as a means of outreach to international students, outlines the factors considered in designing the videos that helped achieve the outreach goals and reviews promotion needs and assessment methods for evaluating the effectiveness of the videos. Findings Using online videos in native languages as a means to extend the reach of the libraries to international students is seen as useful and practical. Feedback from students and library colleagues shows positive reaction to the videos and provides encouragement for further outreach efforts to international students. Practical implications The strategies and experiences detailed here are easily adaptable to other institutions of higher education committed to developing outreach programs for international students. Originality/value The novelty of this case study is the librarians’ sophisticated thinking in developing vernacular language videos as a means of outreach to international students. The video project presented in the paper can function as an inspiring example for institutions preparing for the expected large influx of international students.


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