scholarly journals Marketing Strategies of Tuku Vocational High School’s (TKVS) Library in Taiwan

2021 ◽  
Author(s):  
Hao-Yen Wu
Keyword(s):  
Tracking System ◽  
Public Library ◽  
Primary Source ◽  
Marketing Strategies ◽  
Entrance Examination ◽  
Vocational High School ◽  
College Entrance Examination ◽  
College Entrance ◽  
The Public ◽  
Electronic Tracking

Traditionally, rather than using books in the library, a typical Asian student preferred reading and studying from textbooks in order to pass the college entrance examination. Likewise, this trend was the same in the small suburban town in Taiwan like Tuku with the area is 46 square kilometer, its population of 32,000 people, and 70% of its population is farmers. Due to its agriculture background, there are only two libraries to service its residents. One is the public high school’s library that belongs to Tuku Vocational High School that has approximately about 28 classes and 1000 students while the other is Tuku’s public library. Owing to the textbooks edition from one tomany, the exam content has changed a lot from the past to the present. In order to master the examination, multiple facets of literacy should be mastered. Because of this, library should be gaining popularity than before. In contrary, this was not the case. Library books were seldom checked out according to the electronic tracking system for library books. From three years ago, the average of books checked out was below 15 per day. That average has steady climbing to about 120 with the maximum around 370. Recently, by conducting an open-end questionnaires and chatting with its students, it was found that some marketing strategies are needed to educate them the importance of utilizing the books in the library as the primary source of mastering multi-facets of literacy instead of textbooks.

Combination of importance-performance analysis and response surface methodology for enhancing satisfaction

2016 ◽  
Vol 33 (6) ◽  
pp. 792-802 ◽  
Author(s):  
Ro Jin Pak
Keyword(s):  
Response Surface Methodology ◽  
Performance Analysis ◽  
Response Surface ◽  
Online Courses ◽  
Current Status ◽  
Entrance Examination ◽  
College Entrance Examination ◽  
College Entrance ◽  
Statistical Tool ◽  
Content Type

Purpose – In order to know how to enhance the satisfaction of online courses in preparing for the college entrance examination in Korea, the purpose of this paper is to combine both the importance-performance analysis (IPA) and the response surface methodology (RSM). Design/methodology/approach – IPA is a simple but powerful tool for understanding the current status of factors or attributes in management problems. However, it lacks to provide the proper indication of what to do next on those factors or attributes to optimize a goal. RSM is a statistical tool helping us to set up a direction of factors or attributes in optimizing an output. The author attempts to combine both IPA and RSM in order to discover the next step after IPA for optimizing the goal. As an example, the author considers how to enhance the satisfaction of online courses in preparing for the college entrance examination in Korea. Findings – The combination of IPA and RSM enables us to find a way to attain a goal, for example, satisfying customers in a concrete and creative way. Research limitations/implications – Sample size is enough for research purpose but is a bit small for general purpose. Practical implications – This research tries to answer what to do next after IPA. Social implications – This research provides a predictive guide to satisfy customers. Originality/value – As far as the author knows, combining both IPA and RSM has not been made so far. It is a fusion of managerial and engineering techniques.

scholarly journals On the Innovation of High School Ideological and Political Education under the Background of One Core, Four Layers and Four Wings

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Guanghua Wan
Keyword(s):  
High School ◽  
Evaluation System ◽  
Senior High School ◽  
Ideological And Political Education ◽  
Political Education ◽  
Entrance Examination ◽  
Traditional Teaching ◽  
College Entrance Examination ◽  
College Entrance ◽  
Depth Study

With the introduction of the new college entrance examination evaluation system, great changes have taken place in the function, purpose and significance of the college entrance examination. In addition to evaluating students' learning achievements, it also undertakes the important function of educating people and morality, which also urges high school teachers to take educating people as the main teaching direction. As far as the ideological and political education in senior high school is concerned, there are many disadvantages in the traditional teaching mode, which leads to the students' low learning enthusiasm, and the inability to deeply understand the connotation of Ideological and political education, so that the discipline which should have the most educational function can not fully play its due role. Therefore, the ideological and political education in senior high school should make bold innovation, so as to quickly adapt to the new evaluation system. This paper makes an in-depth study on how to innovate the ideological and political education in Senior High School under the background of one core, four layers and four wings, and provides some specific measures.

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