scholarly journals Chinese Consumers Conspicuous Perspectives: The Context of Smartphone Purchase Behavior

2020 ◽  
Vol 4 (1) ◽  
pp. 1-20
Author(s):  
Hiroko Oe ◽  
Yasuyuki Yamaoka
Keyword(s):  
Purchase Behavior ◽  
Chinese Consumers

scholarly journals Factors Influencing Consumption of Edible Insects for Chinese Consumers

Insects ◽  
2019 ◽  
Vol 11 (1) ◽  
pp. 10 ◽  
Author(s):  
Ai-Jun Liu ◽  
Jie Li ◽  
Miguel I. Gómez
Keyword(s):  
Southern China ◽  
Purchase Behavior ◽  
Knowledge Level ◽  
Edible Insects ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Consumption Frequency ◽  
History Of ◽  
Negative Impacts

Edible insects are often considered a healthier and more sustainable meat substitute and protein source. Many studies have examined factors affecting the consumption behavior towards edible insects among Western consumers. However, little is known about factors influencing consumer behavior towards edible insects in Asian countries even though Asians have a long history of consuming insects. In this study, we surveyed 614 Chinese consumers from Beijing and Nanjing to examine the factors influencing their consumption and purchase behavior of edible insects. We find that insect phobia, feelings of disgust, knowledge level, and social demographic factors such as age, household size, household income and region (Northern or Southern China) are the main factors influencing purchase decisions. In addition, the results indicate that the perceived positive attributes associated with edible insects, the preferences of children in the household, as well as age and knowledge level have positive impacts on consumption frequency. On the other hand, concerns of food safety and the shape of the insects have negative impacts on consumption frequency. Finally, the results suggest that educating consumers to increase knowledge of edible insects increases their probability to purchase insect foods.

The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

1998 ◽  
Vol 62 (1) ◽  
pp. 89-100 ◽  
Author(s):  
Jill Gabrielle Klein ◽  
Richard Ettenson ◽  
Marlene D. Morris
Keyword(s):  
Structural Equation ◽  
Empirical Test ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
People’S Republic Of China ◽  
People's Republic Of China ◽  
Chinese Consumers ◽  
Foreign Product ◽  
Mainland Chinese ◽  
Republic Of China

The authors provide an initial test of the animosity model of foreign product purchase in the People's Republic of China. In contrast to Shimp and Sharma's (1987) CETSCALE, the model predicts that animosity toward a foreign nation will affect negatively the purchase of products produced by that country independently of judgments of product quality. The model was tested using mainland Chinese consumers’ attitudes toward Japan and Japanese products. Structural equation modeling supports the model and shows that animosity has a significant impact on buying decisions above and beyond the effect of consumer ethnocentrism. Furthermore, these results were not cohort-specific. The measurement of cross-national hostility enables managers to understand better the purchase behavior of consumers in the international marketplace.

Cross‐cultural consumer values, needs and purchase behavior

2002 ◽  
Vol 19 (6) ◽  
pp. 481-502 ◽  
Author(s):  
Jai‐Ok Kim ◽  
Sandra Forsythe ◽  
Qingliang Gu ◽  
Sook Jae Moon
Keyword(s):  
International Markets ◽  
Purchase Behavior ◽  
Chinese Consumers ◽  
Social Image ◽  
Female Consumers ◽  
Performance Quality ◽  
Consumer Markets ◽  
Consumer Values ◽  
Relationship Of ◽  
The Relationship

This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel products. Among the three types of needs identified to be satisfied through apparel (i.e. experiential, social and functional needs), experiential needs were the most important needs that influenced apparel purchases of female consumers in both Asian markets. Consumers in both country markets exhibited brand loyal behavior in apparel purchases, fulfilling all three needs. However, actualization patterns of each need through brand loyal behavior differed between the two consumer samples. While for brand‐loyal Chinese consumers experiential image was the most important aspect of the branded apparel appeal to female consumers, social image with performance quality assurance was a more important feature of the branded apparel appeal to consumers in Korea. Implications for brand image management for international markets were discussed.

scholarly journals Information Cascades and Online Shopping

2021 ◽  
Vol 29 (3) ◽  
pp. 26-45
Author(s):  
Qihua Liu ◽  
Binqi Zhang ◽  
Li Wang ◽  
Xiaoyu Zhang ◽  
Yiran Li
Keyword(s):  
Online Shopping ◽  
Theoretical Perspective ◽  
The United States ◽  
Purchase Behavior ◽  
Data Sets ◽  
Information Cascades ◽  
Chinese Consumers ◽  
Price Discounts ◽  
Product Sales ◽  
The Impact

This study investigates and compares the impact of information cascades on online shopping behaviors in China and the United States. In particular, the role of information cascades in moderating the effect of price discounts has been examined and cross-culturally compared. To do so, two 122-day panel data sets were collected from two separate online flagship stores selling a same brand of sports shoes on Tmall.com and eBay.com. The results show that product ranking positively influences the product sales in the online shopping market, which follows the predicted results achieved in information cascades studies. Moreover, information cascades are more prominent for Chinese consumers than for American consumers. The findings also suggest that information cascades have moderated the impact of price discounts on online purchase behavior. However, this moderating effect is also influenced by cultural orientation of online customers. The findings are important from not only a theoretical perspective but also a managerial one.

scholarly journals Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

2016 ◽  
Vol 34 (3) ◽  
Author(s):  
Piyush Sharma ◽  
Ricky Y. K. Chan
Keyword(s):  
Conceptual Framework ◽  
Product Evaluation ◽  
Subjective Norms ◽  
Purchase Behavior ◽  
Chinese Consumers ◽  
Ethical Judgments ◽  
Counterfeit Product ◽  
Product Categories ◽  
Ethnic Chinese ◽  
Counterfeit Products

Purpose This paper introduces a unified conceptual framework for deliberate counterfeit purchase behavior by combining its diverse economic, ethical and socio-psychological perspectives using cognitive dissonance theory. Specific hypotheses are put forth about the interrelationships among counterfeit proneness, ethical judgments, subjective norms, counterfeit product evaluation and purchase intentions. Design/methodology/approach A field-survey with 380 shoppers (who had ever purchased a counterfeit product) in Hong Kong across four frequently counterfeited product categories (backpack, luxury watch, software and movie DVD) with varying levels of involvement, usage context and purchase motivation. Findings As hypothesized, counterfeit proneness positively influences ethical judgments and subjective norms about buying a counterfeit product, which in turn positively affect counterfeit product evaluation and purchase intentions. All these effects are fairly stable across the four product categories, which suggests robustness of the proposed unified model. Research limitations/implications Using Hong Kong as the research setting and a relatively younger sample of ethnic Chinese consumers helps ensure high internal validity but it may also restrict the generalizability of the findings. Future research with a more diverse sample of consumers would help replicate the results reported in this paper. The conceptual framework may also be extended by including variables such as consumer innovativeness, risk-taking and change-seeking as antecedents of counterfeit purchase behaviour and usage. Practical implications Findings show that consumers are influenced by a combination of individual and sociological factors when they decide whether to buy and use counterfeit products. Hence, marketers and authorities need a multi-pronged strategy to curb the growing demand and usage of counterfeit products, especially among ethnic Chinese consumers. These results may also help identify consumer segments more prone to counterfeit purchase behavior and to develop special communication to target them more effectively. Originality/value Past studies mostly explore the ‘direct’ and ‘independent’ effects of consumer attitudes, ethical judgments and subjective norms on their counterfeit purchase behavior, ignoring their impact on each other and the roles of ‘counterfeit proneness’ and ‘product evaluation’. This paper addresses all these gaps with a unified conceptual framework that incorporates all these constructs using cognitive dissonance theory and provides useful insights about their direct and indirect effects on each other.

Predictors of organic tea purchase intentions by Chinese consumers

2019 ◽  
Vol 9 (3) ◽  
pp. 202-219 ◽  
Author(s):  
Mark X. James ◽  
Zhimin Hu ◽  
Tesa E. Leonce
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Chinese Consumers ◽  
Organic Foods ◽  
Content Type ◽  
Organic Products ◽  
Organic Tea ◽  
Higher Educational Attainment

Purpose The purpose of this paper is to examine the factors that influence Chinese consumers’ purchase of organic products, with a focus on organic tea. Design/methodology/approach A structured questionnaire was used to survey 202 shoppers in Guangdong Province, China. The data were analyzed using multivariate regression. Findings The study suggests two significant predictors of organic tea purchase intentions: perceiving organic tea as a healthier alternative to non-organic tea; perceiving the purchase of organic tea as a status symbol. Younger respondents and respondents with higher educational attainment reported greater organic tea purchase intentions. Non-significant predictors of organic tea purchase intentions were respondents’ knowledge of organic tea through media exposure, their gender and income. Research limitations/implications The findings help further research on consumer preferences regarding organic foods providing key insights for researchers and marketers as they strive to make informed decisions in the emerging organic food retail environment. Specifically, Chinese consumers perceiving organic tea as a healthy option and as a status symbol are more likely to state organic tea purchase intentions. These results point to the need for extended research on key antecedents of Chinese consumers’ purchase intentions of organic products. Originality/value Little was known about the motivations of Chinese consumers for purchasing organic food products, as the psychological and demographic factors that are associated with organic food purchase behavior in China were not well researched. Specifically, there is still a notable gap in the understanding of how consumers in China make organic tea purchase decisions. With organic foods occupying a progressively larger portion of Chinese diets and budgets, this research fills in some of the knowledge gap by examining how the social norms of status symbols influence Chinese consumers’ purchase intentions of organic tea.

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