scholarly journals The Role of Attitude towards Sports Advertising on Perceived Value and Purchase Intention (Case Study: Customers of Chabahar Free Zone)

2018 ◽  
Vol 8 (16) ◽  
pp. 125-137
Author(s):  
Mohsen Esmaeili ◽  
Gholamreza Amani
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Free Zone

Service Quality and Repeat Purchase: The Moderating Effect of Perceived Value, and Satisfaction

2020 ◽  
Vol 11 (1) ◽  
pp. 5-5
Author(s):  
Aprihatiningrum Hidayati ◽  
Agus W. Soehadi ◽  
Aji Hermawan ◽  
Hartoyo Hartoyo
Keyword(s):  
Service Quality ◽  
Direct Effect ◽  
Purchase Intention ◽  
Perceived Value ◽  
Moderating Variables ◽  
Mediating Role ◽  
Prior Literature ◽  
Repeat Purchase ◽  
Purchase Satisfaction

The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention), while this study focus on behavioural (namely repeat purchase). Data from a survey of 300 customers of public training are used to empirically evaluate the model. Results indicate that perceived value and the satisfaction have no direct effect on repeat purchase. However, these constructs indirectly influence repeat purchase through the mediating role of service quality. Satisfaction and perceived value play a major role in enhancing service quality, but do not directly impact repeat purchase. Interestingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training companies should invest more resources aimed at enhancing service quality through service delivery training for their employees. Even though prior research has considered the concepts studied here, this study aims to empirically evaluate a variety of antecedent factors that potentially affect repeat purchase. Relationships are established utilizing data collected in Indonesia (an increasingly important consumer market) which adds value to extant knowledge in this area. Keywords: path analysis, perceived value, repeat purchase, satisfaction, service quali

scholarly journals Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Meenu Mathur ◽  
Sanjeevni Gangwani
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Perceived Risks ◽  
Private Label Brands ◽  
Risk Dimensions

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase intention of PLBs. A structural equation modeling approach was adopted to test the proposed hypotheses with a convenience sample of 458 consumers of retail department stores obtained via a cross-sectional survey. The results demonstrate that the role of perceived value is vital in strengthening the association of consumer-perceived quality and purchase intention of PLBs as well as minimizing the consumer’s risks as they intend to buy PLBs. Overall, the study contributes to the emerging retail and consumer behavior literature regarding the role of perceived value in purchase intention of PLBs.

The Role of Motivation on Purchase Intention of Online Games and Virtual Goods Provided by Online Game Provider

2015 ◽  
Vol 21 (4) ◽  
pp. 605-611
Author(s):  
Sisca Stefany ◽  
. Harisno
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Online Games ◽  
Equation Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Game ◽  
Effort Expectancy ◽  
Structure Equation Model

The development of online games is growing, so many companies try to create new games. To develop competitiveness, it takes an extra service to its customers. Before providing services, the provider of online games should know what players’ motivation to buy online games and virtual goods. This action is very useful to increase the provider’s competitiveness. The research was conducted with the case of online games where the respondents were located in Jakarta region and their age levels were between 15–24 years. There were 186 respondents of which 30 respondents were as to pilot test and 156 respondents for the actual test. Data processing used the Structure Equation Model (SEM) measurement variables which consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, graphic enjoyment, enjoyment control, customization, purchase intention, and actual purchase behavior. The results show that the motivational factors influencing purchase intentions are perceived value, enjoyment story, length enjoyment, enjoyment control, and customization, while significant effect is indicated on purchase intention and actual purchase behavior.

scholarly journals Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

2017 ◽  
Vol 9 (4) ◽  
pp. 76
Author(s):  
Selma Kalyoncuoglu ◽  
Begum Sahin
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Survey Method ◽  
Hierarchical Regression ◽  
Luxury Brands ◽  
Validity And Reliability ◽  
Physical Assets ◽  
Counterfeit Products ◽  
Moderating Role

The use of counterfeits of luxury brands has become a phenomenon in Turkey in recent years since they are the most significant facilitator for consumers to reach luxury consuming products. Limited number of studies in the literature shows that consumers prefer counterfeits of luxury brands for a variety of reasons. Within this study, it is believed that perceived value of products in consumers’ minds and consumers’ materialistic tendencies demonstrating the worth attached to physical assets could have an impact on their purchase intention of counterfeits of luxury brands. Within this framework, this study aims to identify the effect of perceived value on consumer purchase intention of counterfeits of luxury brands and the moderating role of materialism in this effect. Data of the study are being collected through face-to-face survey method with university students who have bought and used counterfeit products before. Exploratory Factor Analysis is carried out for construct validity and reliability of the research model, and relationships between variables are measured with Hierarchical Regression Analysis to test the model. The result expected to be reached based on the findings of the study is to be able to present whether the relationship between consumers’ perceived value of counterfeit products and their purchase intention of counterfeits of luxury brands are dependent on consumers’ materialistic tendencies. Therefore, it is envisaged that consumers who have high materialistic tendencies will show more purchase intention of counterfeits of luxury brands compared to consumers having low materialistic tendencies when they perceive high value for counterfeit products. However, it was found that materialism did not have any moderating role in the effect of perceived value of counterfeit products on purchase intention of counterfeits of luxury brands.

scholarly journals Le Maroc à l’heure de la clusterisation. Un projet d’innovation pour une ville en déclin industriel

2020 ◽  
Author(s):  
Mohamed BOUSTANE
Keyword(s):  
Cluster Approach ◽  
Industrial Policies ◽  
Public Action ◽  
Free Zone ◽  
Industrial Decline ◽  
Local Actors ◽  
New Challenges ◽  
Modes Of Governance

The new imperatives of globalization have imposed new challenges for international competitiveness, innovation, and territorial attractiveness. They tend to permeate the content of the industrial policies adopted by countries. This same trend seems to have affected Morocco starting from the 2000s with the adoption of its new industrial policy, Plan Emergence. Such a policy has made the promotion and the realization of clusters one if its main spearheads. As part of this contribution, the cluster approach is questioned in both its process of elaboration and its modes of governance. This is based on the case study of Atlantic Free Zone project in Kenitra, a city in industrial decline. The process certainly provides information on the role of central authorities in identifying the location and the conceptualization of the project; it also attests the importance of the instrumentation of cognitive frameworks and symbolic aspects of public action, in order to ensure the mobilization of local actors.

scholarly journals Ecotourism Consumption Values in the Unfamiliar Market and Mediating Role of Destination Image

2021 ◽  
Vol 6 (1) ◽  
pp. 103-121
Author(s):  
Mobeen Jamshed Khattak ◽  
Dr. Jamshed Khan ◽  
Bashir Khan
Keyword(s):  
Purchase Intention ◽  
Causal Effect ◽  
Perceived Value ◽  
Deep Understanding ◽  
Three Dimensions ◽  
Destination Image ◽  
Epistemic Value ◽  
Perceived Values ◽  
Emotional Value

This empirical study aims to determine the dimensions of the perceived value that are considered by the market that is unfamiliar to the ecotourism in relation to ecotourism purchase intention. The study also examines the role of destination image as mediators on the relation between perceived value and ecotourism purchase intention. Data was collected through a survey by self-administered structured questionnaire. The data from 355 respondents are analyzed using descriptive statistics, confirmatory factor analyses and regression analysis. The study findings reveal that three significant predictors i.e. conditional value, emotional value and epistemic value influence ecotourism purchase intention in the unfamiliar market. The strongest influence comes from conditional value, followed by emotional value and epistemic value. Result of this study also reveals that perceived value consisting of these three dimensions significantly influences ecotourism purchase intention. Destination image partially mediate relationship between perceived value and ecotourism purchase intention. This study concludes that only three perceived values significantly affect ecotourism purchase intention in the unfamiliar market. The conceptual model of this study is grounded in the priori causal model. Inferring strong causal effect may be considered as a limitation as it is not based on mixed models method. For deep understanding of the metaphor of values, future studies can carry qualitative investigation by experimental designs or focus groups. Connivance sampling technique also put limitation on the generalization of the study. The present study add to comprehensive understanding about the perceived values that are evaluated by individuals who are unfamiliar with ecotourism. While there is extensive research both for demand and supply in the area of ecotourism, this studyprovide the perceived values considered by the potential tourists who are unfamiliar to ecotourism.

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