scholarly journals Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

2020 ◽  
Author(s):  
Nina Maharani ◽  
Arief Helmi ◽  
Asep Mulyana ◽  
Meydia Hasan
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Private Label ◽  
Visual Merchandising ◽  
The Impact ◽  
Private Label Products

scholarly journals In-store promotion and customer value on private label product purchase intention

2020 ◽  
Vol 16 (4) ◽  
pp. 104-116
Author(s):  
Nina Maharani ◽  
Arief Helmi ◽  
Asep Mulyana ◽  
Meydia Hasan
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Reference Group ◽  
Sampling Technique ◽  
Private Label ◽  
Target Market ◽  
Research Technology ◽  
Grant Program ◽  
Willingness To Buy ◽  
Private Label Products

This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be used by decision-makers in retail businesses to formulate in-store promotional activities and create customer value following the target market to increase consumers’ willingness to buy private label products. Acknowledgment The authors would like to express their gratitude to the Doctoral Dissertation Research Grant Program of the Ministry of Research, Technology, and Higher Education for funding this research. The authors highly appreciate the assistance, suggestions, and inputs from both editors and reviewers of this article.

scholarly journals The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

2021 ◽  
Vol 12 (1) ◽  
pp. 41-51
Author(s):  
Angga Febrian ◽  
Muhtad Fadly
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Moderator Variable ◽  
Independent Variables ◽  
Digital Era ◽  
Independent Variable ◽  
The Impact ◽  
The Relationship

The digital era, which increasingly becomes massive in people's lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase intention. The research focused on the effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention by adding culture (collectivist culture) as the moderator variables. The research used a quantitative approach. The data were obtained from 280 respondents selected by non-probability sampling. Respondents were customers who had already bought products through e-commerce in Indonesia. The questionnaire instrument was adopted based on theories from the previous researchers. The data used the Likert scale and were analyzed using the SmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. All independent variables have a significant influence on the dependent variable. However, culture as the moderator variable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence, the results show that the moderator variable is more appropriate as the independent variable. It can directly affect purchase intention. The research contributes to testing culture as the moderator variable that makes the independent variables generalize the findings.

scholarly journals Factors Influencing Purchase Intention on Private Label Products

2020 ◽  
Vol 7 (11) ◽  
pp. 939-945
Author(s):  
Nina MAHARANI ◽  
Arief HELMI ◽  
Asep MULYANA ◽  
Meydia HASAN
Keyword(s):  
Purchase Intention ◽  
Private Label ◽  
Factors Influencing ◽  
Private Label Products

The Effect of Consumers' Individual Factors and Perceptions on Private Label Purchase Behavior

2020 ◽  
pp. 277-305
Author(s):  
Şeniz Özhan ◽  
Duygu Talih Akkaya ◽  
Ozge Habiboglu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Product Variety ◽  
Private Label ◽  
Purchase Behavior ◽  
Individual Factors ◽  
Label Product ◽  
Value Consciousness ◽  
Questionnaire Method ◽  
Private Label Products

The aim of this chapter was to examine the effect of individual factors (price consciousness, quality consciousness, value consciousness, frugality, and risk aversion) and consumer perceptions regarding store characteristics on the attitude and purchase intention towards private label products. The data acquired from consumers shopping from two supermarkets providing private label products in the province of Yalova in Turkey via face-to-face questionnaire method were tested by way of structural equation modeling. It was observed as a result of the analysis that quality consciousness, value consciousness, price image, and product variety image have an effect on the attitude towards private label products. It was also determined that the attitude towards private label products has an effect on purchase intention and that the private label product purchase intention is effective on actual purchasing. Based on the aforementioned findings, strategies were taken into consideration that should be adopted by private label product retailers in their stores.

Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hitoshi Tsuchiya ◽  
Yu-Min Fu ◽  
Stephen Chi-Tsun Huang
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Cultural Distance ◽  
Moderating Effects ◽  
Cultural Economic ◽  
Content Type ◽  
Economic Distance ◽  
Globalization Strategy ◽  
Value Model ◽  
The Impact

PurposeThe purpose of this paper is to explore differences in the behavioural intentions of consumers in different countries, i.e. Japan, UK and Taiwan by employing a customer-based value model.Design/methodology/approachA total of 305 consumers of one of Japan's brand and chain stores, Muji, were interviewed. The moderating effects of cultural and economic distances from the home country of the firm were also tested.FindingsThe results showed that cultural distance moderates the impact of symbolic, experiential and aesthetic value on purchase intention; however, economic distance was found to only influence monetary value.Originality/valueCross-cultural studies on customer value in the retailing industry are limited. The findings from this study offer several implications for those firms that adopt a globalization strategy using another perspective, while to some degree glocalization could be a better strategy.

scholarly journals ANTESEDEN PERCEIVED RISK PADA PURCHASE INTENTION

2018 ◽  
Vol 11 (1) ◽  
pp. 145
Author(s):  
Dewi Sri Rejeki
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Private Label ◽  
Primary Data ◽  
Equation Modeling ◽  
Physical Risk ◽  
Minimum Criteria ◽  
Psychological Risk ◽  
Private Label Products

<p><em>The purpose of this study is to determine the influence of perceived risk to </em><em>purchase intention</em><em>  private label products in Indonesia modern market. This study used primary data sources obtained directly by distributing questionnaires using purposive sampling techniques, </em><em>gathered</em><em> 200 respondents with minimum criteria of period at least 18 years while maximum of period is &gt; 61 years and have bought private label products. The dependent variable in this study is purchase intention, while independent variables are considered functional risk, perceived financial risk, physical risk, and perception of psychological risk.</em><em> Data analysis use Structural Equation Modeling (SEM). </em><em>The results indicate that there was a negative effect on financial risk, the perceived physical risk to buy an interest in functional perception, the psychological risk has no effect on purchase intention on private label product. The implications for the manager is to increase consumer buying intentions by taking into account factors such as perceptions of financial risk and perceptions of physical risk.</em></p>

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