Factors Influencing Purchase Intention on Private Label Products

The aim of this chapter was to examine the effect of individual factors (price consciousness, quality consciousness, value consciousness, frugality, and risk aversion) and consumer perceptions regarding store characteristics on the attitude and purchase intention towards private label products. The data acquired from consumers shopping from two supermarkets providing private label products in the province of Yalova in Turkey via face-to-face questionnaire method were tested by way of structural equation modeling. It was observed as a result of the analysis that quality consciousness, value consciousness, price image, and product variety image have an effect on the attitude towards private label products. It was also determined that the attitude towards private label products has an effect on purchase intention and that the private label product purchase intention is effective on actual purchasing. Based on the aforementioned findings, strategies were taken into consideration that should be adopted by private label product retailers in their stores.

Download Full-text

In-store promotion and customer value on private label product purchase intention

Innovative Marketing ◽

10.21511/im.16(4).2020.09 ◽

2020 ◽

Vol 16 (4) ◽

pp. 104-116

Author(s):

Nina Maharani ◽

Arief Helmi ◽

Asep Mulyana ◽

Meydia Hasan

Keyword(s):

Purchase Intention ◽

Customer Value ◽

Reference Group ◽

Sampling Technique ◽

Private Label ◽

Target Market ◽

Research Technology ◽

Grant Program ◽

Willingness To Buy ◽

Private Label Products

This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be used by decision-makers in retail businesses to formulate in-store promotional activities and create customer value following the target market to increase consumers’ willingness to buy private label products. Acknowledgment The authors would like to express their gratitude to the Doctoral Dissertation Research Grant Program of the Ministry of Research, Technology, and Higher Education for funding this research. The authors highly appreciate the assistance, suggestions, and inputs from both editors and reviewers of this article.

Download Full-text

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) ◽

10.2991/assehr.k.200225.098 ◽

2020 ◽

Author(s):

Nina Maharani ◽

Arief Helmi ◽

Asep Mulyana ◽

Meydia Hasan

Keyword(s):

Purchase Intention ◽

Customer Value ◽

Private Label ◽

Visual Merchandising ◽

The Impact ◽

Private Label Products

Download Full-text

ANTESEDEN PERCEIVED RISK PADA PURCHASE INTENTION

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v11i1.2570 ◽

2018 ◽

Vol 11 (1) ◽

pp. 145

Author(s):

Dewi Sri Rejeki

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Financial Risk ◽

Private Label ◽

Primary Data ◽

Equation Modeling ◽

Physical Risk ◽

Minimum Criteria ◽

Psychological Risk ◽

Private Label Products

The purpose of this study is to determine the influence of perceived risk to purchase intention private label products in Indonesia modern market. This study used primary data sources obtained directly by distributing questionnaires using purposive sampling techniques, gathered 200 respondents with minimum criteria of period at least 18 years while maximum of period is > 61 years and have bought private label products. The dependent variable in this study is purchase intention, while independent variables are considered functional risk, perceived financial risk, physical risk, and perception of psychological risk. Data analysis use Structural Equation Modeling (SEM). The results indicate that there was a negative effect on financial risk, the perceived physical risk to buy an interest in functional perception, the psychological risk has no effect on purchase intention on private label product. The implications for the manager is to increase consumer buying intentions by taking into account factors such as perceptions of financial risk and perceptions of physical risk.

Download Full-text

Faktor – Faktor yang Mempengaruhi Purchase Intention Produk Private Label Sirup Indomaret di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i2.7521 ◽

2020 ◽

Vol 4 (2) ◽

pp. 50

Author(s):

Edwin Rommel Yudistira

Keyword(s):

Social Influence ◽

Significant Influence ◽

Perceived Risk ◽

Purchase Intention ◽

Perceived Value ◽

Perceived Quality ◽

Private Label ◽

Store Image ◽

Perceived Price ◽

Private Label Products

Indonesia's retail business has grown with the increasing number of existing retailers. The presence of this retailer gave rise to private label products in Indonesia. Private labels are one of the retailer's strategies to be competitive in the market. The purpose of this research is to analyze the influence of: Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Social Influence, Consumers' Attitude to Purchase Intention Indomaret private label products in Jakarta. Data were obtained by distributing questionnaires to 350 respondents who met the criteria. Then the data were analyzed by classical assumption test, F test, t test, and analysis of the coefficient of determination. These results indicate that the Variable Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Influence and Consumers' Attitude have a significant influence on Purchase Intention. Whereas Social Influence does not have a significant influence on Purchase Intention. Suggestion for research is that further research can be conducted with larger samples and different and more specific independent variables.

Download Full-text