scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
Tourist Destination ◽  
The Public ◽  
Joint Activities ◽  
Tourist Destinations ◽  
Central Java ◽  
North Sulawesi ◽  
The Mass Media ◽  
The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

Chewing the Communal Cud

2011 ◽  
pp. 296-318 ◽  
Author(s):  
Jane Mummery ◽  
Debbie Rodan
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Necessary Conditions ◽  
Market Demand ◽  
Public Concern ◽  
Letters To The Editor ◽  
Political Blogs ◽  
The Public ◽  
The Mass Media ◽  
The Public Sphere

Contending that media users are more than consumers and that the mass media are able to achieve more in the public sphere than simply meet market demand, Mummery and Rodan argue in this chapter that some types of mass media may in fact fulfil public sphere responsibilities. The authors demonstrate how forums such as broadsheet letters to the editor and online political blogs—despite their commonly recognised limitations due to influence by private/commercial ownership, editorship, and the requirements of authorship—may exemplify, enable and support community deliberation over issues of public concern. More specifically, via engaging with Jürgen Habermas’ conceptions of the necessary conditions for rational and communal deliberation, and critically examining recent debates in these forums, the authors argue both that these mediated forums can enable and exemplify community deliberation and, more generally, that community deliberation itself does not need to be strictly consensus-oriented to be productive.

scholarly journals Etika Menulis dengan Cahaya

2017 ◽  
Vol 5 (2) ◽  
pp. 209
Author(s):  
Agus Toto Widyatmoko
Keyword(s):  
Mass Media ◽  
Code Of Ethics ◽  
Great Influence ◽  
The Public ◽  
The Press ◽  
The Media ◽  
The Mass Media

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image

scholarly journals Persepsi Masyarakat terhadap Manfaat Lansekap Mangrove Center Tuban Kabupaten Tuban Provinsi Jawa Timur

2016 ◽  
pp. 102
Author(s):  
DIMAS SAIKHU RAHMAN ◽  
NANIEK KOHDRATA ◽  
IDA AYU MAYUN
Keyword(s):  
Mass Media ◽  
Case Studies ◽  
Public Perception ◽  
Qualitative Approach ◽  
Social Aspects ◽  
Mangrove Forests ◽  
Environmental Aspects ◽  
The Public ◽  
The Social ◽  
The Mass Media

ABSTRACTA Public Perception towards Benefits of the Landscape of Mangrove Center Tuban Tuban Regency - East Java ProvinceThis research was motivated by the problems that are often experienced by the manager of Mangrove Center Tuban changing the function of the region in this area which is the Environmental Educatian Center. This research uses descriptive qualitative approach with case studies in order to capture the phenomena that exist in the field then studied more deeply. The highest perception of knowledge of the benefits and advantages of mangrove forests in Mangrove Center Tuban rated public of the environmental aspects of the lowest 40% and the perception that the social aspects of the environment of 3%. Highest perception Mangrove Center Tuban by 40% of respondents perceived as the cultivation of mangrove and lowest perception is envorinmental education center at 14%. The highest perception of respondents stated assess the mangrove forests of the aspects of a life by 63% and the lowest was the respondent state on the features and functions of mangrove forests of 3%. The highest expression of respondents said getting information from the mass media by 37% and the lowest statement from the manager only by 29%. The conclusion of this study is the public perception of mangrove forests Mangrove Center Tuban is people just look at the circumstances that they see without looking for information first.

Doing Theology in a Straitened Public Square

2015 ◽  
Vol 9 (2) ◽  
pp. 212-227
Author(s):  
Andrew Bradstock
Keyword(s):  
Mass Media ◽  
Public Theology ◽  
Moral Value ◽  
The Public ◽  
Public Square ◽  
Challenges And Opportunities ◽  
The Media ◽  
The Mass Media ◽  
The Given

A public theologian will have two questions constantly in mind: Where is the public square with which I am expected to engage? And, what are its terms of engagement? Both questions necessarily involve examining the nature and role of the media as it touches upon the given context, and it is the intention in this article to reflect upon the challenges and opportunities of undertaking public theology in an environment where, (a) significant sections of the mass media accord very low priority to serious discussion of current issues and (b) voices offering a ‘faith’ perspective, or seeking even to draw upon the language of conviction or moral value, are at worst unwelcome and at best misunderstood. What does it look like to do public theology in a ‘straitened’ public square? What challenges are presented and how might they be met?

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