Unique information offers as a means of modern communication strategy

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

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Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

RSF Conference Series: Business, Management and Social Sciences ◽

10.31098/bmss.v1i4.360 ◽

2021 ◽

Vol 1 (4) ◽

pp. 150-161

Author(s):

Kartika Ayu Ardhanariswari ◽

Krisnandini Wahyu Pratiwi

Keyword(s):

Mass Media ◽

Communication Strategy ◽

Tourist Destination ◽

The Public ◽

Joint Activities ◽

Tourist Destinations ◽

Central Java ◽

North Sulawesi ◽

The Mass Media ◽

The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

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Etika Menulis dengan Cahaya

Interaksi Jurnal Ilmu Komunikasi ◽

10.14710/interaksi.5.2.209-218 ◽

2017 ◽

Vol 5 (2) ◽

pp. 209

Author(s):

Agus Toto Widyatmoko

Keyword(s):

Mass Media ◽

Code Of Ethics ◽

Great Influence ◽

The Public ◽

The Press ◽

The Media ◽

The Mass Media

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience. In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image

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Persepsi Masyarakat terhadap Manfaat Lansekap Mangrove Center Tuban Kabupaten Tuban Provinsi Jawa Timur

Jurnal Arsitektur Lansekap ◽

10.24843/jal.2016.v02.i02.p01 ◽

2016 ◽

pp. 102

Author(s):

DIMAS SAIKHU RAHMAN ◽

NANIEK KOHDRATA ◽

IDA AYU MAYUN

Keyword(s):

Mass Media ◽

Case Studies ◽

Public Perception ◽

Qualitative Approach ◽

Social Aspects ◽

Mangrove Forests ◽

Environmental Aspects ◽

The Public ◽

The Social ◽

The Mass Media

ABSTRACTA Public Perception towards Benefits of the Landscape of Mangrove Center Tuban Tuban Regency - East Java ProvinceThis research was motivated by the problems that are often experienced by the manager of Mangrove Center Tuban changing the function of the region in this area which is the Environmental Educatian Center. This research uses descriptive qualitative approach with case studies in order to capture the phenomena that exist in the field then studied more deeply. The highest perception of knowledge of the benefits and advantages of mangrove forests in Mangrove Center Tuban rated public of the environmental aspects of the lowest 40% and the perception that the social aspects of the environment of 3%. Highest perception Mangrove Center Tuban by 40% of respondents perceived as the cultivation of mangrove and lowest perception is envorinmental education center at 14%. The highest perception of respondents stated assess the mangrove forests of the aspects of a life by 63% and the lowest was the respondent state on the features and functions of mangrove forests of 3%. The highest expression of respondents said getting information from the mass media by 37% and the lowest statement from the manager only by 29%. The conclusion of this study is the public perception of mangrove forests Mangrove Center Tuban is people just look at the circumstances that they see without looking for information first.

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Doing Theology in a Straitened Public Square

International Journal of Public Theology ◽

10.1163/15697320-12341393 ◽

2015 ◽

Vol 9 (2) ◽

pp. 212-227

Author(s):

Andrew Bradstock

Keyword(s):

Mass Media ◽

Public Theology ◽

Moral Value ◽

The Public ◽

Public Square ◽

Challenges And Opportunities ◽

The Media ◽

The Mass Media ◽

The Given

A public theologian will have two questions constantly in mind: Where is the public square with which I am expected to engage? And, what are its terms of engagement? Both questions necessarily involve examining the nature and role of the media as it touches upon the given context, and it is the intention in this article to reflect upon the challenges and opportunities of undertaking public theology in an environment where, (a) significant sections of the mass media accord very low priority to serious discussion of current issues and (b) voices offering a ‘faith’ perspective, or seeking even to draw upon the language of conviction or moral value, are at worst unwelcome and at best misunderstood. What does it look like to do public theology in a ‘straitened’ public square? What challenges are presented and how might they be met?

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Peran Program Reporter on Campus RRI Mataram Dalam Meningkatkan Kemampuan Jurnalistik Mahasiswa KPI Universitas Muhammadiyah Mataram

Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam ◽

10.31764/jail.v2i1.539 ◽

2018 ◽

Vol 2 (1) ◽

pp. 55

Author(s):

Muhammad Syaoki ◽

Endang Rahmawati

Keyword(s):

Mass Media ◽

Media Literacy ◽

The Public ◽

Qualitative Descriptive ◽

The Media ◽

The Mass Media ◽

Student Journalism ◽

Descriptive Method

Abstrak:Media massa mengalami perkembangan yang pesat, selain menyampaikan informasi kepada masyarakat media juga memiliki tugas mendidik publik melalui literasi media. Dengan menggunakan metode deskriptif kualitatif penelitian ini bertujuan untuk melihat peranan program reporter on campus dalam upaya menumbuhkembangkan literasi media khususnya di kalangan mahasiswa. Hasil penelitian ini menunjukkan bahwa program reporter on campus sangat menunjang kemampuan mahasiswa baik dalam aspek teoritis maupun aplikatif.Kata Kunci: Radio, Reporter on Campus, Mahasiswa JurnalistikAbstract: The mass media experienced development fastly, in addition to conveying information to the media community also had the task of educating the public through media literacy. Using qualitative descriptive method, this study aims to see the role of on campus reporter program in an effort to develop media literacy, especially among students. The results of this study indicated that on the campus reporter program supports greatly the ability of students in both theoretical and applicative aspects.Keywords: Radio, Reporter on Campus, Student, Journalism

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LITERASI MEDIA KHALAYAK DI ERA KEBERLIMPAHAN INFOMASI DI MEDIA MASSA

Jurnal Ilmiah Syi'ar ◽

10.29300/syr.v19i1.2268 ◽

2019 ◽

Vol 19 (1) ◽

pp. 90

Author(s):

Robeet Thadi

Keyword(s):

Mass Media ◽

Media Literacy ◽

The Public ◽

Public Media ◽

The Media ◽

The Mass Media ◽

Media Audience

The era of information abundance problems has shifted, from the difficulty offinding information to the difficulty of filtering information. This paper aims toexplain the urgency of public media literacy in the midst of the abundance ofinformation presented by the mass media. Media literacy is a concept about the ways people question what is watched, observed, read and produced from the media. Media literacy is needed so that the public as a media audience has the authority to actively sort out and choose media shows, so that if there is a presentation that only emphasizes sensation, the public can reject it. by not watching it or switching to other shows. The public can control the contents of the media critically and intelligently so that they can detect propaganda, certain interests or bias in the appearance of the media

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THE ROLE OF MASS MEDIA IN ERADICATING CORRUPTION

Asia Pacific Fraud Journal ◽

10.21532/apfj.001.16.01.02.16 ◽

2015 ◽

Vol 1 (2) ◽

pp. 189

Author(s):

YOHANES BERCHEMANS EBANG

Keyword(s):

Mass Media ◽

The Public ◽

The People ◽

Democratic State ◽

The Media ◽

The Mass Media

So far, Indonesia has never been able to escape from the entanglement of corruption. This fact requires all elements of the nation to participate actively in combating this social scourge. Given that Indonesia is a democratic state, where the people are the holder of supreme power, the people have an important role in uncovering and combating the problem of corruption. One of the role and participation of the public is through the media. The reason is because the mass media can reach all levels of society. The mass media is a strategic tool that is able to sniff out and dismantle the rotten practices that start emerging or still veiled. The fact proves that in various places in Indonesia and abroad, corruption is always associated with the mass media.

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Etika Menulis dengan Cahaya

Interaksi Jurnal Ilmu Komunikasi ◽

10.14710/interaksi.5.2.209-2018 ◽

2017 ◽

Vol 5 (2) ◽

pp. 209

Author(s):

Agus Toto Widyatmoko

Keyword(s):

Mass Media ◽

Code Of Ethics ◽

Great Influence ◽

The Public ◽

The Press ◽

The Media ◽

The Mass Media

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Looking Beyond Elections

New Media Influence on Social and Political Change in Africa - Advances in Human and Social Aspects of Technology ◽

10.4018/978-1-4666-4197-6.ch006 ◽

2013 ◽

pp. 84-100 ◽

Cited By ~ 1

Author(s):

Ufuoma Akpojivi

Keyword(s):

Mass Media ◽

Policy Framework ◽

Media Freedom ◽

Quality Of Democracy ◽

Media Environment ◽

The Public ◽

Democratic Rights ◽

The Media ◽

The Mass Media

Media freedom is pivotal to the sustenance and consolidation of democracy, as the quality of democracy in any society depends on the level of freedom accorded the media and the plurality of views entertained (Diamond, 2008). The ability of the mass media to carry out their traditional functions of educating, entertaining and enlightening the public about their democratic rights, and holding governments accountable, will subsequently lead to the establishment of a strong democratic institution. Hence there is need to protect media freedom in any democratic society (Baker, 2007; Norris, 2008). The Nigerian media environment, however, is characterised by a series of laws such as sedition law, official secret act, amongst others, which have directly and indirectly hindered the freedom of the mass media and their responsibility of promoting and advancing democracy. This is made worse by the incomprehensive nature of the 1999 Constitution. Using interviews and policy analysis, this chapter critically examines the policy framework of media freedom in Nigeria and its impact on the operation of the mass media. The ability of the media to live up to their responsibility of promoting and advancing the democratisation process in Nigeria within the available framework is also examined.

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COVID-19 and the Mass Media

Handbook of Research on Representing Health and Medicine in Modern Media - Advances in Linguistics and Communication Studies ◽

10.4018/978-1-7998-6825-5.ch031 ◽

2021 ◽

pp. 509-518

Author(s):

Subir Sinha

Keyword(s):

Mass Media ◽

Significant Role ◽

Public Interest ◽

Media Coverage ◽

Graphical Representation ◽

The Public ◽

The Third ◽

The Media ◽

The Mass Media ◽

The Government

COVID-19 is the cause of the greatest pandemic of the century that affects almost every nation of our globe. In India, mass media has played a significant role in this pandemic situation. The media coverage revealed fearlessly the condition of COVID-19 and provides a pictorial view of the situation in front of the readers and viewers. The main objectives of these fearless journalistic works were to provide the public valuable authentic information, create awareness among the public, eliminate fake propaganda and fake news, highlight the problem face by the ordinary public, and to provide the government a medium to speak with the public for the public interest. Mass media served as a vital weapon to fight against COVID-19. The valuable information and instructions provided by mass media created awareness among the public and which played a major role to deescalate the graphical representation of active COVID-19 cases. The outbreak of COVID-19 and the dogmatic approaches of the mass media in the pandemic situation have recalled the concept of media as the third pillar of democracy.

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