Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
Tourist Destination ◽  
The Public ◽  
Joint Activities ◽  
Tourist Destinations ◽  
Central Java ◽  
North Sulawesi ◽  
The Mass Media ◽  
The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

scholarly journals THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION'S POSITIVE IMAGE

2017 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Relations ◽  
Theoretical Approach ◽  
Research Topic ◽  
Negative Image ◽  
The Public ◽  
Positive Image ◽  
The Mass Media ◽  
The Impact

This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.

Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere

2019 ◽  
Vol 12 (2) ◽  
pp. 26-38
Author(s):  
Olena Rachynska
Keyword(s):  
Mass Media ◽  
Theoretical Analysis ◽  
Public Administration ◽  
Research Field ◽  
Political Regime ◽  
Communicative Interaction ◽  
The Public ◽  
The Mass Media ◽  
The Government ◽  
The Impact

The purpose of the article is to conduct a theoretical analysis of the content, essence and functions of the mass media as an important part of the functioning of the political system of society; research on the interaction of government authorities and the mass media; features of the impact of the mass media on society and public administration. Such general scientific and special methods were used in order to reach the set goals: generalization method was used in order to reveal the theoretical and methodological foundations of the communicative interaction mechanisms in the public administration sphere; system method was used in order to reveal the conceptual foundations of communicative interaction in the public administration sphere; logical and dialectical methods, generalization method, method of complex and systemic approaches were used in order to improve certain definitions; logical method was used for theoretical generalization and formulation of conclusions and proposals. In accordance with the goals of the research: 1) on the basis of the theoretical analysis of the research field on the interaction of public administration authorities and the mass media, it was proved that public administration in modern society is impossible without an extensive system of communication; 2) it was established that in the conditions of transition to the information society the role and importance of mass media in the public processes, which take place in modern Ukraine, grow. At the same time, the subjects of public power become the subjects of the communicative process; 3) a theoretical analysis of the research field on the interaction of government authorities and the mass media, where the mass media is often seen not as a socially responsible business, but as a component of political capital or influence, was made; 4) it was established that the formation of the global communication space also affects the role and functions of the mass media; 5) features of the impact of the mass media on society and public administration were analyzed and concepts were singled out; 6) positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction” were defined; 7) it was proved that the mass media is an important tool of public administration, which directly depends on the current political regime in the country; 8) it was established that the mass media is an integral part of the mechanism of democracy functioning, its values and normative principles as well as an important tool of public administration, but it directly depends on the existing political regime in the country. Openness and ensuring access of citizens to information on the activities of the government as well as the involvement of the population in the discussion of socially important information are crucial for the government. It was established that democratic transformations are possible only under the condition of wide openness of the society, publicity and freedom of speech, which would not give advantages to any political force in possession of the mass media. The author’s position on the definition of positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction”. The article contains an original analysis of modern approaches to the peculiarities of the relationship between the government and the mass media, government authorities and the mass media as well as certain aspects of the functioning of the mass media in the processes of democratic transformations of Ukrainian society and legal regulation of state policy in the mass media sphere. The article can serve as a methodological and theoretical basis for further study of the mass media as a component of human communication; the mass media as a channel of manipulative influence on society; features of the functioning of the mass media in the period of transformation of modern Ukrainian society; as well as the role of the mass media in the process of forming the social and communication sphere of civil society.

scholarly journals Environmental reporting through newspapers in South Africa: A comparative study

2016 ◽  
Vol 35 (1) ◽  
Author(s):  
Adriaan J. Van der Walt
Keyword(s):  
South Africa ◽  
Mass Media ◽  
Public Awareness ◽  
Sources Of Information ◽  
Environmental Reporting ◽  
Main Category ◽  
The Public ◽  
The Mass Media ◽  
Environmental News ◽  
The Impact

In the last three decades of the 20th century the world witnessed an increased awareness of the global environment and the impact of human actions. From an environmental perspective, the mass media contributed to the heightened environmental awareness and, rightly or wrongly, focused the attention of the public on specific environmental issues. This vital source of information to the public (the mass media), can take on many forms, including television, magazines, newspapers and pamphlets. In general, newspapers have been found to be one of the most predominant sources of information available to the public. Therefore, this paper focuses on environmental reporting through national newspapers in South Africa and whether the reporting is sufficient to hone public awareness. Copies of two national newspapers, one English (Sunday Times) and one Afrikaans (Rapport) were obtained from the main library in Bloemfontein and were analysed over a two-year period,that is 2007 and 2008. The objectives were to determine the number of environmental articles; the type and/or category of articles and the importance (page number) of articles in both national newspapers. The results were compared and show a very interesting flow of environmental information. Preliminary results indicate that there was a decrease in environmental related articles over the years studied; and that most environmental articles fall into the main category of biodiversity. The Afrikaans paper focused predominantly on national news, while the English paper showed an even distribution between national and international environmental news.

scholarly journals The Images and The Struggle of The 2018 Central-Java Local Government Election Reporting Meaning in Online Media

2020 ◽  
Vol 9 (2) ◽  
pp. 99-109
Author(s):  
Anung Anindita Parwaningtiyas ◽  
Hari Bakti Mardikantoro ◽  
Bernadus Wahyudi Joko Santoso
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Information Display ◽  
Social Actors ◽  
The Public ◽  
Central Java ◽  
The Social ◽  
The Mass Media ◽  
Discourse Practice

The role of online media is really essential in society because it fosters and encourages the public opinion. Therefore, online media could be the most effective interest mean to achieve certain massive purposes, including the reports of certain actor's images. It allows social actor's images to not being reported objectively but instead processed and managed. Thus, it could be said there is a correlation between the language and the domination in the discourse practice to create ideologies with certain purposes.  The point, the mass media has its specific powers to control its information display so its neutrality in the mass media is doubtful. So as this research, the images of social actor’s images, the candidate of Central-Java election 2018, become the focused problems to analyze by Theo van Leeuwen theory. The data sample was obtained from the report discourse in online mass media, such as Kumparan.com, Tribunnews.com, and Sindonews.com about the Central-Java Election 2018, from April-June 2018. The analysis was based on the deletion strategy in which covered suppression and backgrounding. The results showed that Kumparan.com tended to apply suppression in merging the social actors, Ganjar Pranowo-Taj Yasin and backgrounding in the form of a phrase “politikus PDIP, mantan anggota DPR RI yang diperiksa KPK”. (The PDIP politician, the ex of the House whom is investigated by Corruption Eradication Comission). Meanwhile, Tribunnews.com applied backgrounding in the form of “sang petahana” or “incumbent”, meanwhile Sindonews.com did not either put certain social actors in advantage nor marginalize them.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals PENGUATAN BRANDING DESA KEPUHSARI MANYARAN WONOGIRI SEBAGAI DESTINASI WISATA KAMPUNG WAYANG TATAH SUNGGING

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Ercilia Rini Octavia ◽  
Anugrah Irfan Ismail
Keyword(s):  
Creative Industries ◽  
Creative Industry ◽  
Analysis Method ◽  
Tourist Destination ◽  
Resource Potential ◽  
The Public ◽  
Central Java ◽  
Religious Tourism ◽  
The Government ◽  
Wayang Kulit

Abstrak Desa Kepuhsari Kecamatan Manyaran, Kabupaten Wonogiri, Jawa Tengah, sudah sejak lama dikenal sebagai sentra produksi wayang kulit tatah sungging. Proses pembuatannya yang rumit dengan bahan kulit dan tanduk berkualitas dikemas menjadi produk yang ekslusif. Hasil tatah sunggingnya terkenal tebal, rapi, dan halus sehingga menjadi salah satu produk unggulan dari Kabupaten Wonogiri. Bahkan, pada tahun 2014 pemerintah telah memberi identitas pada Desa Kepuhsari sebagai ‘Kampung Wayang’. Melalui penelitian yang dilakukan dengan pendekatan kualitatif deskriptif, dianalisa dengan metode analisis model interaktif, serta divalidasi dengan triangulasi data ini, mampu menemukenali beberapa potensi di Desa Kepuhsari berupa potensi SDM, alam, wisata budaya dan religi, anyaman bambu, cinderamata, kelompok seni pertunjukan, serta utamanya berupa kerajinan wayang kulit tatah sungging. Kemudian juga menemukan upaya internal yang sudah dilakukan oleh pengelola Kampung Wayang dan pemerintah setempat berupah pembentukan Pokdarwis Tetuko, pengelolaan Kampung Wayang, serta pengembangan industri kreatif untuk perajin wayang tatah sungging. Berdasar temuan data menyoal potensi dan upaya internal tersebut maka dapat dirumuskan beberapa strategi dalam upaya penguatan branding Desa Kepuhsari sebagai Destinasi Wisata Kampung Wayang Tatah Sungging agar keberadaannya tetap eksis dan makin dikenal oleh masyarakat luas baik dalam maupun luar negeri. Kata kunci: industri kreatif, branding, destinasi wisata, kampung wayang, kewirausahaan   Abstract Kepuhsari Village of Manyaran Sub District, Wonogiri Regency, Central Java has been long known as wayang kulit tatah sungging production centre. Its elaborate production process with high-quality leather and animal horn material is packaged into exclusive product. Its tatah sungging product is neat, thick, and fine, thereby becoming one of superior products in Wonogiri Regency. Even in ­­­­2014 the government had identified Kepuhsari Village as “Kampung Wayang (Puppet Village). Through research conducted with descriptive qualitative approach, analyzed by interactive model analysis method, and validated by triangulation data, we able to identify some potency in Kepuhsari Village in the form of human resource potential, nature, cultural and religious tourism, woven bamboo, souvenir, performance art, and especially wayang kulit tatah sungging production. Another finding is the internal efforts that have been done by the manager of Wayang Village and the local government in form of Pokdarwis Tetuko, the management of Wayang Village, and the development of creative industries for tatah sungging artists. Based on the findings of the data questioning the potential and internal efforts can be formulated several strategies in efforts to strengthen the branding of Kepuhsari Village as a Tatah Sungging Tourism Village and retain its existence and to be widely known by the public both domestic and foreign.  Keywords: creative industry, branding, tourist destination, puppets village, entrepreneurship

Sign in / Sign up

Export Citation Format

Share Document