scholarly journals Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series

2014 ◽  
Vol 7 (1) ◽  
Author(s):  
Mathew Freeman
Keyword(s):  
Fictional Character ◽  
City Brand ◽  
Gotham City

During the early 1990s, Batman, a highly valued media franchise, was an ever-expanding phenomenon, with franchise owner Warner Bros. having reinvigorated the property with Batman (Tim Burton, 1989). This article will examine the subsequent six-year period of its franchise production, using Batman as a case study for exploring the ways in which distinct versions of a fictional character – each constructed under different creative contexts with differing artistic sensibilities, aimed at varying groups of audiences across media – became the combined products of brand convergence across each media iteration, a concept that was crucial to the transmediality of Batman as both commercial brand and fictional storyworld.

Place Consumption

2019 ◽  
pp. 218-242
Author(s):  
Sanya Ojo
Keyword(s):  
Case Study Methodology ◽  
City Brand ◽  
Study Methodology ◽  
Nation Brand ◽  
Place Brand ◽  
Global Reputation

This chapter investigates the influence of country of origin's reputation on the notion of place brand and vice versa. Employing a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. This model highlights the flow of causality between a nation brand and a city brand. Four themes are highlighted as matters of interest to focus on when recommending a way forward for Lagos city to generate and improve its global reputation in order to increase the footfalls of visitors and expats.

Interrogating place brand – a case of two cities

2020 ◽  
Vol 23 (4) ◽  
pp. 907-932
Author(s):  
Sanya Ojo
Keyword(s):  
Nation Branding ◽  
City Branding ◽  
Case Study Methodology ◽  
Content Type ◽  
City Brand ◽  
Two Cities ◽  
Reverse Relationship ◽  
Study Methodology ◽  
Place Brand

Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical implications It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand. Originality/value The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

City Brand Design Case Study for Value Elevation of City

2012 ◽  
Vol null (22) ◽  
pp. 1-10
Author(s):  
김문석 ◽  
오은석
Keyword(s):  
City Brand ◽  
Design Case ◽  
Design Case Study

scholarly journals The Cathartic Narrative of Trauma in Kazuo Ishiguro’s A Pale View of Hills - A {Re} Construction of Personal Memory

2020 ◽  
Vol 8 (5) ◽  
pp. 86
Author(s):  
Pratyush Padhee
Keyword(s):  
Trauma Survivors ◽  
Trauma Patients ◽  
Personal Memory ◽  
Fictional Character ◽  
Greek Myth ◽  
Kazuo Ishiguro ◽  
French Film ◽  
Clinical Case Study ◽  
The Past

This article explores the approach of narrative by trauma survivors in general and the fictional character Etsuko of Kazuo Ishiguro in particular from his novel A Pale View of Hills. It examines how narrative re-building and fictionalization of her own story Etsuko of the same novel pronounces her own healing through self deceptive language. And how the fictionalization of narrative helps her heal the past angst and trauma. This particular issue of trauma and how narrating the turmoil help release the pain shall be discussed in the light of few instances taken from Greek myth and a French film along with some clinical case study of trauma patients.

scholarly journals SETIF AS A CITY BRAND

2016 ◽  
Vol 3 (1) ◽  
pp. 21-29
Author(s):  
Hacid Sabah
Keyword(s):  
Quantitative Study ◽  
The Other ◽  
City Branding ◽  
Global Awareness ◽  
City Brand ◽  
Know How

Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means.In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that we try to identify its attractiveness to know if it is compatible with that’s perceived image.

scholarly journals FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA

2021 ◽  
Author(s):  
Elias Cunha Bitencourt ◽  
Grégori da Costa Castelhano ◽  
Catarina Lopes
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Business Intelligence ◽  
Digital Marketing ◽  
Fictional Character ◽  
Digital Platforms ◽  
Media Companies ◽  
Modeling Techniques ◽  
Digital Methods

This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the ways in which Miquela acts on Instagram and to find traces that allow us to explore better the interrelationship between the strategies adopted by Miquela's creators team and her appropriations of Instagram affordances that shapes the ways in which she acts both as a fictional character and as a digital influencer. We extracted 1089 posts available in Miquela’s feed up to June 2021and used content analysis and mixed digital methods techniques to explore the data. We observed three ways of acting (practices) that are characteristic of Miquela and operate interdependently: (a) The Fictional Character, (b) The Experiment and (c) The Influencer. These findings could suggest that the three versions of Miquela act as an experimental model of what we here call “influencer-laboratories”: a type of digital influencer for which the influencer itself acts as a controlled experiment used to investigate which sociomaterial arrangements create conditions that favor the production of online influence on digital platforms.

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