Decision to purchase online airline tickets in Ho Chi Minh City, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Factor Analysis ◽  
Negative Impact ◽  
Positive Impact ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Ho Chi Minh City ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Airline Tickets

The study aimed to identify and measure the factors affecting the decision to purchase online airline tickets in Ho Chi Minh City, Vietnam (HCMC) by surveying 536 customers aged 18 and over who bought airline tickets online and live in Ho Chi Minh City. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, AMOS 22 software to calibrate the scale by CFA confirmatory factor analysis, and evaluated by linear SEM analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived benefit, Perceived ease of use, Reputation of the airline, Subjective norm, Reliability. Meanwhile, Risk perception has a negative impact on the intention to buy airline tickets of customers. Research also indicates that the intention to purchase airline tickets online has an impact on purchase decisions. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for online airline tickets presently.

scholarly journals Intention To Buy Air Ticket Online Of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

scholarly journals Intention To Buy Air Ticket Online of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S72-S89 ◽  
Author(s):  
Amit Shankar ◽  
Biplab Datta
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
User Centric ◽  
Adoption Intention

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

scholarly journals Customer Satisfaction towards Online Shopping in Kathmandu Valley

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 135-145
Author(s):  
Ballav Niroula ◽  
Achyut Gyanwali
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Kathmandu Valley ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Goods And Services

Online consumer’s buying behavior consists of buying process of products and services through internet. Internet shopping is the process of buying goods and services from merchants who sell on the online. Online shopping allows buyers to buy sooner, more choices and can order products and services with comparative reasonable price. This study examines the factors affecting customer satisfaction towards online shopping in Kathmandu valley. The customer satisfaction is the dependent variable. Perceived service quality, perceived ease of use, perceived security and online payment process are the independent variables. The study is based on 408 respondents from the online shopping buyers of Kathmandu valley. Convenience sampling method was followed to select the respondents. To achieve the purpose of the study, structured questionnaire is prepared. Descriptive and explanatory research designs have been used. Correlation and regression analysis have been used to make analysis and draw the conclusion. The regression models are estimated to test the significance and importance of selected factors on customer satisfaction towards online shopping in Kathmandu valley. The result shows that there is positive relationship of perceived service quality and perceived ease of use with customer satisfaction. It is also found that online shopping has positive impact on customer’s satisfaction in Kathmandu valley. The findings of this study will be fruitful to researchers, policymakers, businesspeople and Government for academically as well as policy perspectives.

scholarly journals Factors affecting employee satisfaction: the case of land plot sales staffs

2020 ◽  
Vol 11 (1) ◽  
pp. 180
Author(s):  
Phuong Viet Le-Hoang ◽  
Vi Truc Ho ◽  
Nhan Trong Phan
Keyword(s):  
Factor Analysis ◽  
Employee Satisfaction ◽  
Positive Impact ◽  
Working Environment ◽  
Ho Chi Minh City ◽  
Group Discussions ◽  
Factors Affecting ◽  
Land Plot ◽  
Five Factors ◽  
And Training

The purpose of this research is to explore the scale and identify factors affecting employee satisfaction in a particular business; namely, land sales staff in Ho Chi Minh City area. To conduct the research, the authors do group discussions and expert discussion and then analyzed 201 observations with six factors: The nature of work, promotion and training, leadership, co-worker, income and working environment. The results of Exploratory Factor Analysis(EFA) show that there are five factors: Work nature, promotion and training, co-worker, income and working environment that has a positive impact on employee satisfaction; besides, the interesting result from the research is that the leading factor negatively affects the satisfaction of land sales staffs in Ho Chi Minh City, Vietnam. The contribution of this study is that the authors confirm the theory of Herzberg (1966), Ludy (2005), Nunnally and Bernstein, Spector (1997), Smith et al (1969) and Vroom (1964) in the context of the land plot sales staffs. Also, from qualitative studies and relevant studies, the author has adjusted the scale and analyzed data in a new context. Based on that, the research recommends the necessary management solutions to increase employee satisfaction and open a new field for further research.

scholarly journals Cardless Banking System in Malaysia: An Extended TAM

Risks ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 41
Author(s):  
Qaisar Ali ◽  
Shazia Parveen ◽  
Hakimah Yaacob ◽  
Zaki Zaini
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Banking System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Promotional Strategies

The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.

scholarly journals The Influence of Perceived Ease of Use and Usefulness of The Academic Registration System on the Attitude of Using online Study Plan Card (KRS)

2019 ◽  
Vol 12 (3) ◽  
pp. 260
Author(s):  
Tri Rahmat
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Registration System ◽  
Factors Affecting ◽  
Online Study ◽  
Acceptance Model

This research investigated the factors affecting the academic registration system used by students in STIE Panca Bhakti Palu based on the Theory of Technology Acceptance Model (TAM). Research data were collected through the survey. Out of 294 questionnaires distributed to the respondents, 269 questionnaires were returned back (92%), while 25 questionnaires (8%) were incompletely filled in. The obtained data underwent the Structural Equation Model (SEM) analysis using Amos 20 for Windows software. The results of this research showed that the ease of use and usefulness had a positive and significant influence on users’ attitude in using the system. Meanwhile, the ease of use positively and significantly influenced the usefulness of the system.

Factors contributing towards adoption of E-banking in Pakistan

2014 ◽  
Vol 1 (1) ◽  
pp. 437 ◽  
Author(s):  
Azam Khurshid ◽  
Muhammad Rizwan ◽  
Erum Tasneem
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Acceptance Model

Purpose:The main purpose of this research is to understand the customer’s E-Banking adoption behavior. To achieve this purpose we are going to investigate the External variables (Perceived Risk, Service Quality, and Perceived Trust), Technology Acceptance Model (perceived usefulness, perceived ease of use) and their effect on attitude towards using and the adoption of E-Banking.Methodology:Questionnaire was used to collect the data from convenience sampling of 150 customers. Regression analysis is use to determine the stability of E-Banking proposed model and hypothesis testing.Results & Findings:The results confirm that Perceived Usefulness, Perceived Ease of Use have positive impact on Attitude towards using. Service Quality has positive impact on Perceived Usefulness, Perceived Ease of Use, and Attitude towards using. Perceived Risk has negative impact on Attitude towards using. Perceived Trust and Attitude towards using have positive impact on E-Banking adoption. The results not supported one hypothesis Perceived Risk (PR) impact on Perceived Usefulness (PU). Results shows that PR has negative impact on PU.

scholarly journals Factors Affecting Usage of Mobile Money Services and Their Impact on Financial Inclusion: Case of Lusaka Province

2021 ◽  
Vol 16 (7) ◽  
pp. 104
Author(s):  
Chanda Collins Njele ◽  
Jackson Phiri
Keyword(s):  
Factor Analysis ◽  
Principal Component ◽  
Negative Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Key Factors ◽  
Factors Affecting ◽  
Mobile Money ◽  
Service Adoption

This article presents a study of factors affecting the usage of mobile money services (MMS). Thirty-three User technology adoption variables relating to factors that affect MMS usage were identified, and Factor analysis was used to extract the key factors using principal component analysis. With set cut-off values, eight factors emerged with values of Communalities (>0.5), Eigenvalues (>1), Percent of Cumulative Variance Explained (>60 per cent), and Factor Loadings (>0.4) with a total variance of 75.179 %. Multiple regression was conducted to see if the independent variables predicted the level of usage of MMS. The validity of the items used in this study was established by using confirmatory factor analysis. Results showed that the adoption of mobile money service is influenced by Perceived ease of use, Perceived usefulness, Perceived cost, and Perceived network quality. The perceived cost was found to have a negative influence on financial service adoption.

scholarly journals Learning Management System Usage among Undergraduates (Evidence from a Non-State University in Sri Lanka)

2021 ◽  
pp. 1-21
Author(s):  
R. M. G. S. Jayarathna
Keyword(s):  
Self Efficacy ◽  
Negative Impact ◽  
Positive Impact ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
State University ◽  
Perceived Ease Of Use ◽  
Significant Negative Impact ◽  
Learning Management

Because the ultimate purpose of using a learning management system is to improve effective learning, the system's benefits cannot be realized if students use it infrequently. To determine the elements that affect student usage, education providers must first understand how students view technology and their concerns. As a result, educational institutions must identify the primary elements impacting students' use of LMS and why students decide to use or reject LMS when given the option. This study aims to determine the factors that influence the use of Learning Management Systems by undergraduates at a Sri Lankan non-state university. There are three theories about how people use E-learning. There are three of them: TRA, TPB, and TAM. Because TRA and TPB have some limitations, this study used TAM. This study was expanded based on earlier research to include the variables: Subjective Norms, Internet and Computer Experience, Self-Efficacy, Technical Support, and Anxiety. At the specified university, there are 2128 students. The researcher collected data from 141 students by using Stratified random sampling techniques. Then the data was entered into a SmartPLS3. All measurement criteria for the measurement model's reliability and validity were fulfilled, and the structural model has fulfilled the Goodness of Fit. The results show that                            Self-Efficacy and Anxiety have a significant negative impact on the Perceived Ease of Use. Perceived Ease of Use has a significant negative impact on the Perceived Usefulness                            Self-Efficacy and Technical Support have a significant positive impact on the Perceived Usefulness Subjective Norms, and Perceived Usefulness have a significant positive impact on Intention to Use.

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