scholarly journals What Makes News Sharable on Social Media?

2021 ◽  
Author(s):  
Cathy Xi Chen ◽  
Gordon Pennycook ◽  
David Gertler Rand
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Political Knowledge ◽  
Online Content ◽  
Negatively Associated ◽  
Cognitive Reflection ◽  
News Consumption ◽  
Perceived Importance ◽  
Social Media Platforms

With the rise of social media, everyone has the potential to be both a consumer and producer of online content. As a result, the role that word of mouth plays in news consumption has been dramatically increased. Although one might assume that consumers share news because they believe it to be true, widespread concerns about the spread of misinformation suggest that truthfulness may actually not be a dominant driver of sharing online. Across two studies with 5,000 participants, we investigate what makes news sharable on social media. We find that sharing is positively predicted by two separate factors. One factor does involve the headline’s perceived accuracy, as well as its familiarity. The second, however, involves the headline’s perceived importance and emotional evocativeness. This second factor is negatively associated with the headline’s objective veracity, and less decision weight is put on the second factor by subjects with more cognitive reflection and political knowledge, and by subjects who are less politically conservative. These findings have important implications for news publishers, social media platforms, and society at large.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2021 ◽  
pp. 1328-1345
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

Uganda social media tax furore could resurge

2018 ◽  
Keyword(s):  
Social Media ◽  
Freedom Of Speech ◽  
Online Content ◽  
Content Type ◽  
Mobile Money ◽  
The Public ◽  
Social Media Platforms ◽  
Over The Top ◽  
Post Online

Subject Uganda's social media tax. Significance Uganda in July began implementing a set of new taxes on internet-based services. These include a daily fee for use of ‘over-the-top’ (OTT) social media platforms (such as WhatsApp, Twitter or Facebook), and a tax on mobile money transactions. However, the measures have been fiercely opposed by the public and have drawn widespread condemnation as an infringement on freedom of speech. Impacts Nigeria is also mulling a social media tax; all sides will use the Uganda situation in ways that support their own views in that debate. Zambia’s government may use a proposed set of tough cybercrime laws to stifle dissent ahead of President Edward Lungu’s re-election bid. Tanzania will resist calls to reform new regulations requiring bloggers to pay for licenses to post online content.

scholarly journals The existential stakes of platform governance and online content regulation: a critical conceptual model

2021 ◽  
Vol 1 ◽  
pp. 31
Author(s):  
Charilaos Papaevangelou
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Governance Mechanism ◽  
Internet Governance ◽  
Online Content ◽  
Competing Interests ◽  
Platform Governance ◽  
Governance Model ◽  
Social Media Platforms ◽  
Content Regulation

This study introduces a comprehensive yet non-exhaustive overview of literature concerning the concepts of regulation and governance, and attempts to connect them to scholarly works that deal with social media platforms’ content regulation. The paper provides fundamental definitions of regulation and governance, along with a critique of polycentricity, in order to contextualise the discussion around platform governance and online content regulation. Regulation is framed here as a governance mechanism within a polycentric governance model where stakeholders have competing interests, even if sometimes they coincide. Moreover, where traditional governance literature conceptualised stakeholders as a triangle, this article proposes imagining them as overlapping circles of governance clusters with competing interests, going beyond the triad of public, private and non-governmental actors. Finally, the paper contends that that there exists a timely need to reimagine the way in which we understand and study phenomena appertaining to public discourse by adopting the platform governance perspective, which is framed as the advancement of internet governance. Finally, the article ascertains to study the governance of online content and social media platforms not as a sub-section of internet governance but as a conceptual evolution with existential stakes.

scholarly journals Perceived eWOM and Students’ University Enrolment Intentions: The Corporate Image as a Mediator

2019 ◽  
pp. 1-14
Author(s):  
Shuaib Ahmed Balroo ◽  
Mahmoud Abdel Hamid Saleh
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Purchase Decisions ◽  
School Students ◽  
University Enrolment ◽  
Social Media Platforms ◽  
The University

The advancement of internet technologies and the emergence of social media platforms have made the influence of electronic word of mouth (eWOM) more pronounced than ever before on consumers’ purchase decisions, especially young consumers who are more engaged with new technologies and social networks. Through social media platforms, young consumers nowadays are always connected to friends, families and organizations on smartphones, tablets or computers and actively look for eWOM before making purchase decisions. This study is aimed at examining the effect of perceived eWOM on the university enrolment intentions by the Saudi high school students mediated by the corporate image of the university. The sample comprised of 133 high school students studying in Saudi high secondary schools. The findings revealed that electronic word of mouth (eWOM) had a significant and positive association with the students’ enrolment intentions, and the corporate image mediates this relationship. This research’s findings and recommendations can largely help who are in charge of the private and public universities in Saudi Arabia to understand how eWOM shapes the university choices of students.

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2018 ◽  
pp. 58-80 ◽  
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

Fueling civil disobedience in democracy: WhatsApp news use, political knowledge, and illegal political protest

2021 ◽  
pp. 146144482110478
Author(s):  
Homero Gil de Zúñiga ◽  
Manuel Goyanes
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Civil Disobedience ◽  
Political Knowledge ◽  
Political Protest ◽  
Panel Survey ◽  
Negatively Associated ◽  
Panel Survey Data ◽  
News Use

Prior scholarship has consistently shown that informed citizens tend to better understand government actions, expectations, and priorities, potentially mitigating radicalism such as partaking in illegal protest. However, the role of social media may prove this relationship to be challenging, with an increasingly pervasive use of applications such as WhatsApp for information and mobilization. Findings from a two-wave US panel survey data show that WhatsApp news is negatively associated to political knowledge and positively associated to illegal protest. Less politically knowledgeable citizens also tend to engage in illegal protest more frequently. Results also suggest an influential role of political knowledge in mediating the effects of WhatsApp news over illegal protests. Those who consume more news on WhatsApp tend to know less about politics which, in turn, positively relates to unlawful political protest activities. This study suggests that WhatsApp affordances provide fertile paths to nurture illegal political protest participation.

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