Reward encourages reactive, goal-directed suppression of attention
Stimuli that signal large reward are more likely to capture attention and gaze than stimuli that signal lesser or no reward, even when capture counterproductively prevents reward delivery. This suggests that a stimulus’s signalling relationship with reward (the contingency between stimulus presentation and reward delivery) is a potent influence on selective attention. Recent studies have also implicated a stimulus’s response relationship with reward (the reward-related consequences of attending to a stimulus) in reducing capture by signals of reward. Here we show that this response pathway modulates capture by encouraging a reactive, goal-directed distractor suppression process. In a rewarded visual search task, participants demonstrated an oculomotor preference away from a distractor that had a negative response relationship with high reward (looking at the distractor caused reward to be cancelled) and towards a distractor that had no such negative response relationship, providing evidence for the role of the response relationship in suppressing capture by reward-related distractors. Analysis of the temporal dynamics of eye-movements suggests that this distractor suppression process operates via a reactive mechanism of rapid disengagement (Experiment 1). Consistent with a goal-directed mechanism, the influence of the response relationship was eliminated when reward was unavailable (Experiment 2). These findings highlight the multifaceted role of learned stimulus-reward relationships in attentional selection.