scholarly journals Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications

2020 ◽  
Author(s):  
Marta Mensa ◽  
Lizardo Vargas-Bianchi

This study aims to analyze emotional appeals in brand advertisements themed in COVID-19 during the immediate months after the World Health Organization declared the coronavirus outbreak as a pandemic. The study focused on the frequencies of use of positive and negative emotional appeals in ad contents, and on the concurrent combinations of those appeals. Researchers conducted a content analysis among ads included in an online archive, selected by industry professionals for their creative quality. The results reveal a preference for positive emotions, as nurturance and affiliation show the highest frequency of use. These appeals, along with sorrow, nostalgia, and excitement, were preferred to be used concurrently. Research findings are consistent with the literature and lead to future examination of emotional appeals in advertising under stressful and uncertain circumstances.

Author(s):  
Renée Belliveau

After the World Health Organization declared the spread of the novel coronavirus (COVID-19) a global pandemic in March 2020, they cautioned of another outbreak: an “infodemic.” This study examines how online search engines are influencing the global spread of immunization information about COVID-19. It aims to address the various ways in which search technology is shaping users’ perceptions of the pandemic and to measure the credibility of the sources they provide.


Psychiatriki ◽  
2021 ◽  
Author(s):  
Efthymia Patsika ◽  
Minerva-Melpomeni Malliori

It is a well-established common notion that artists appear to use and abuse psychoactive substances more frequently and heavily than non-artists. The purpose of this study was to investigate if this holds true. The sample consisted of 118 participants, both artists and non-artists. They were asked to complete the ASSIST questionnaire, developed by the World Health Organization, that includes closed questions on substance use along with an additional questionnaire on demographic characteristics. The questionnaires were posted online in a digital platform. The artists scored significantly higher on substance use than the other professionals. Women reported less psychoactive substance use compared to men. The results confirmed the study hypothesis, in line with previous research findings. The number of similar studies in the international literature is limited. Our results are particularly useful but due to significant limitations of this study further investigation is suggested, as well as further examination of the causes of the phenomenon.


Author(s):  
Marcel Mauri-Ríos ◽  
Xavier Ramon-Vegas ◽  
Ruth Rodríguez-Martínez

This paper aims to present, analyze, and compare the main deontological recommendations published by various international institutions and organizations since the beginning of the Covid-19 crisis. A total of 10 codes were identified from the period between February and April 2020, during which the World Health Organization declared the Covid-19 outbreak a global pandemic. Additionally, three general and transnational model deontological texts published before the crisis have been included in this analysis. The methodology used in this paper includes a content analysis based on four categories corresponding to the fundamental pillars of most deontological codes: truth, freedom, responsibility, and justice. Furthermore, this paper determines the most common ethical guidelines and criteria presented in all the analyzed texts and, with the goal of helping information and journalistic professionals, these guidelines are used as a reference point to propose an outline of recommendations for the responsible coverage of the Covid-19 crisis.


Author(s):  
Prateek Pandey ◽  
Ratnesh Litoriya

ABSTRACT As per the World Health Organization (WHO)[1], COVID-19 cases continue to surge, and the world must learn from this disaster. Most of the world economies are shattered due to this pandemic. The development of infrastructure to counter such deadly viral attacks in the future is the wisest investment that can be made. Another report from WHO [2] says that the elderly population is the most vulnerable section affected by the pandemic, and the threat to their life becomes manifold if they are living alone. Thus a well-formed elderly support framework is required to safeguard the vulnerable from COVID like disasters in the future. We report here on the research findings we conducted by laying out a mitigation system for elderly wellbeing during disastrous times. The proposed system demands a sound collaboration between software, hardware devices, the state, and social agencies.


2021 ◽  
Vol 9 (4) ◽  
pp. 898-902
Author(s):  
Hae Kook Lee

AbstractThe World Health Organization (WHO) included gaming disorders in International Classification of Disease-11th (ICD-11) on May 25, 2019. Since then, some academics and the gaming industry have continued to argue over the health system's response to online addictive behaviors. Under these circumstances, a framework involving groups representing various interests is needed to derive a reasonable solution to the dispute over the inclusion of gaming disorders in ICD-11. For this framework to work effectively, it is necessary to agree on consistent and advanced research findings that harms related to the excessive use of digital devices or content continue to occur empirically all over the world and that addictive use constitutes a primary addictive disorder. The problematic risk taking involving emerging technologies may include not only health risks from addictive use, but also more general harms associated with digital ethics and norms such as privacy and transparent money transactions. An understanding of a public health model of addiction is required to reduce harms associated with online addictive behavior that exist behind risk taking. Such harms are also mediated by excessive use, excessive money spending, and exposure to addictive content such as violence and pornography. Major stakeholders and their roles can be derived more effectively based on these conceptual models and parameters of harms. In conclusion, the context of the proposed stakeholder framework should be further optimized on the basis of two principles: (1) advocating consumer rights as a general and standard approach to digital products; and (2) protecting consumers' health from harms related to addictive behaviors.


2019 ◽  
Vol 6 (1) ◽  
pp. 32
Author(s):  
Puput Risti Kusumaningrum ◽  
Edi Dharmana ◽  
Madya Sulisno

<p align="center"><strong><em>ABSTRAK</em></strong></p><p class="Default"><strong><em>Latar Belakang </em></strong><em> : Interprofessional Collaborative Practice (IPCP) </em><em>merupakan bentuk kerjasama antar tenaga kesehatan dalam melakukan kolaborasi, komunikasi, dengan pendekatan yang terkoodinasi dalam berbagi pengambilan keputusan seputar masal</em><em>ah kesehatan</em><em> untuk memastikan bahwa perawatan yang diberikan handal dan berkelanjutan. </em><em>The World Health Organization </em><em>(2010) juga menekankan pentingnya kolaborasi interprofesi. Kolaborasi interprofesi akan menurunkan angka komplikasi, lama rawat di rumah sakit, ketegangan dan konflik diantara tim kesehatan, tingkat kematian, serta mengurangi biaya perawatan dan durasi pengobatan, meningkatkan kepuasan pasien dan tim kesehatan. Pelaksanaan IPCP belum berjalan dengan baik salah satunya karena berbagai tenaga kesehatan masih menggunakan catatan medis yang terpisah dengan catatan perawatan dan catatan tenaga kesehatan lain untuk merekam kondisi pasien. </em><em>Dengan demikian, untuk meningkatkan pelaksanaan </em><em>IPCP </em><em>membutuhkan media yang mendukung yaitu dengan </em><em>mengintegrasikan catatan professional kesehatan menjadi satu catatan pasien yang terintegrasi</em><em>. </em><em> Sehingga a</em><em>ntar tenaga kesehatan dapat berkolaborasi dengan media berupa catatan perkembangan pasien terinteintegrasi</em><em>. </em></p><p class="Default"><strong><em>Tujuan </em></strong><em>: Penelitian ini untuk mengeksplor pengalaman dokter spesilais, perawat, apoteker, ahli gizi, dan fisioterapis pada pendokumentasian Catatan Perkembangan Pasien Terintegrasi (CPPT) dalam IPCP di Ruang Rawat Inap RS UGM Yogyakarta.</em></p><p class="Default"><strong><em>Metode </em></strong><em>: Rancangan penelitian ini adalah penelitian kualitatif dengan pendekatan fenomenologi. Partisipan dalam penelitian ini diambil dengan teknik nonprobability sampling menggunakan teknik purposive sampling. Pengambilan data dilakukan dengan indepth interview semistructure selanjutnya peneliti menganalisis semua data dengan menggunakan inductive content analysis dengan melakukan pengkodean terbuka, membuat kategori dan abstraksi data.</em></p><p class="Default"><strong><em>Hasil </em></strong><em>:</em><em> Empat tema telah dididapatkan dalam studi ini, yaitu pemahaman tenaga kesehatan tentang Catatan Perkembangan Pasien Terintegrasi dalam IPCP, Tingkat Kepatuhan tenaga kesehatan, Faktor Pendukung, Faktor Penghambat pendokuemntasian CPPT</em></p><p class="Default"><strong><em>Kesimpulan</em></strong><em> : Pendokumentasian Catatan Perkembangan Pasein Terintegrasi yang ditulis semua tenaga kesehatan merupakan media atau komunikasi non verbal yang dapat digunakan dalam pelaksanaan IPCP sehingga dengan adanya pendokumentasian Catatan Perkembangan Pasien Terintegrasi yang sesuai standar dapat menunjang pelaksanaan IPCP di Rumah Sakit. Peran masing-masing tenaga kesehatan sangat penting dalam keberhasilan pelaksanaan IPCP dan harus mendapat dukungan dari managemen rumah sakit.</em></p><p class="Default"><em> </em></p><p class="Default"><strong><em>Kata Kunci</em></strong><em>: catatan teri terintegrasii; rekam medis; kolaborasi; multidisiplin ilmu.</em></p>


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