The crisis-ridden capitalist mode of production as driving force for restructurations and transformations in and of the media industry : explanatory theoretical elements of a critique of the political economy of the media
The goal of this article is to explain long term restructurations and transformations of the media industry. In order to do so, the article uses theory elements of a critique of the political economy of the media. The paper is a contribution to the development of theoretical approaches that provide a theoretical analysis of the media in capitalism based on Karl Marxs concepts. The capitalist mode of production is the primary driving force of media corporations‘ strategic action and of the media economys structural transformations. Factors that are of particular relevance in such structural transformations include profit orientation, capital accumulation, capitalist crises, state policies, behaviour of producers and consumers, private property, class relations, the antagonism between productive forces and relations of production, the antagonism of variable and constant capitalism, the antagonism of use-value and exchange-value, and competition.