Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program

2019 ◽  
Vol 17 (1) ◽  
pp. 82 ◽  
Author(s):  
Nedra Bahri Ammari ◽  
Anil Bilgihan
Keyword(s):  
Customer Loyalty ◽  
Service Providers ◽  
Customer Retention ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Loyalty Program ◽  
Perceived Justice

scholarly journals The Effectiveness of Switching Barrier on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa

2018 ◽  
pp. 1-9
Author(s):  
Shamini Howshigan ◽  
V. R. Ragel
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Practical Knowledge ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Factors Affecting ◽  
Mediating Role ◽  
Correlation And Regression Analysis

The mobile telecommunications service providers face technical hitches to meet customer loyalty, to increase the market share. Therefore, service providers should be conscious of the factors affecting customer loyalty in building strong relationships. This study aims to investigate the effectiveness of switching barrier on customer loyalty with regards to customer satisfaction in mobile telecommunication service providers. The objective of this study is to identify the level, relationship and impact of switching barrier on customer satisfaction and loyalty. Finally, the study examines the mediating role of satisfaction. This study was based on the customer’s perspectives and their experiences with mobile telecommunications service in Batticaloa. Data were obtained from the sample 200 customers, and stratified random sampling was used. The descriptive statistics, correlation and regression analysis were used to analyse the data. The results revealed that the switching barrier has a significant impact on loyalty and satisfaction. Same as satisfaction has significant impact on loyalty. And also, switching barrier impact on customer loyalty significantly through customer satisfaction. The study contributes to existing theoretical and practical knowledge by providing evidence regarding the relationships between switching barrier on customer loyalty, and customer satisfaction. The telecommunication service providers, in Sri Lanka; it is growing rapidly with high competition between the service providers. Hence, this research has the potential to contribute to the overall telecommunication service providers in terms of how to maintain long-term relationships between the service providers and their customers through the strategies of switching barrier.

scholarly journals ANALISIS KEPUASAN PELANGGAN, KEPERCAYAAN, DAN LOYALITAS PELANGGAN: PERAN VARIABEL PEMODERASI SWITCHING COST

2010 ◽  
Vol 9 (2) ◽  
Author(s):  
Ari Setiyaningrum
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Switching Cost ◽  
Telecommunication Service ◽  
Economics Faculty ◽  
The Relationship

The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer loyalty, and the effect of switching cost as moderating variable on the relationship between trust and customer loyalty. Products are used as objects of this research are celluler telecommunication service providers. Research conducted by survey through questionaires to 160 students of the Economics Faculty of Unika Atma Jaya. The data shows that customer satisfaction influenced customer loyalty significantly, trust influenced customer loyalty significantly, switching cost does not moderate the relationship between customer satisfaction and customer loyalty, and switching cost does not moderate the relationship between trust and customer loyalty.

The Impact of Customer Churn Factors (CCF) on Customer's Loyalty

2019 ◽  
Vol 10 (1) ◽  
pp. 48-70
Author(s):  
Hussein Moselhy Syead Ahmed
Keyword(s):  
Customer Loyalty ◽  
Service Providers ◽  
Linear Regression Analysis ◽  
Telecommunication Service ◽  
Telecommunication Services ◽  
Customer Churn ◽  
Customer's Loyalty ◽  
Churn Management ◽  
The Impact ◽  
Descriptive Method

This article analyzes the impact of customer churn factors on improving the customer loyalty towards telecommunication service providers in Egypt. To accomplish this, a descriptive method is used. 1500 unique e-mails of customers of telecommunication service providers who have used telecommunication services of these providers were randomly selected. With a 25.6% response rate, the questionnaires were distributed through email and self-administered for data collection. Linear regression analysis was used on the responses. The results showed that there is a statistically significant relationship between customer churn factors and customer loyalty to improve factors and increase loyalty achievement to the telecommunication service providers in Egypt, The implications of the study are that the providers should better manage their relationships with the customers as a competitive policy in the telecommunication service marketplace. It can do that by customer churn management to decrease churn rate and increase customer loyalty.

scholarly journals Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program

2018 ◽  
Vol 2 (1) ◽  
pp. 69
Author(s):  
Fiona Poetri Komalasari ◽  
Surya Fajar Budiman
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Customer Retention ◽  
Average Score ◽  
Loyalty Program ◽  
Retention Strategy ◽  
Customer Base ◽  
Customer Churn ◽  
Online Travel ◽  
Customer Satisfaction And Loyalty

Customer loyalty and customer retention is very closely related, customer loyalty stopped customer churn and strengthen the customer retention. The primary aim of retention strategy is to build a strong customer base and to prevent them from drifting towards other competitor. Traveloka as a travel supplier company, is the leading online travel agent in Indonesia. The customers satisfaction has an average score of 3,91. The result signify that Traveloka is successful in obtaining its customers’ satisfaction The customer loyalty has an average score of 4,04. Traveloka has managed to reach customer loyalty Traveloka customer satisfaction and loyalty are obtained as presented through chapter IV that the average is 3,97. In this research, Traveloka customer retention strategy using loyalty program is proven to be effective.

scholarly journals An Analysis of the Implementation of the Factors of Customer Retention by Nepal Telecom

2018 ◽  
Vol 5 (3) ◽  
pp. 89-97
Author(s):  
Prasanna Thapa
Keyword(s):  
Essential Element ◽  
Customer Retention ◽  
Telecommunication Service ◽  
Mobile Service ◽  
Market Penetration ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Telecommunication Services ◽  
Customer Care ◽  
Mobile Market

The world is travelling in information era where information is the essential element for every individual, institution, society and country. Communication of information is done by every individual to perform their daily activities, so the mobile telecommunication service has become a basic need where everybody needs telecommunication services. From the latest MIS Report of Nepal Telecommunication Authority (NTA), Market Penetration Rate (MPR) for mobile service 134.41%, which clearly indicates that the number of mobile service users has surpassed the population, and this actually means, at least mathematically , that there are no more people who aren’t using a mobile service in the market. This also means that there are no new customers for mobile service as they must be a new customer to us churning out from some other mobile service provider. Additionally, the data of MPR above 100% means the mobile market has reached the saturation level. When a market becomes highly saturated it’s not only hard to find a new customer, but also costly to get a new customer. Now, the main focus of every company is about retention of customers. Customer retention will be more and more crucial for survival of the company in the mobile telecommunication sector in upcoming days. There are different factors of influence of a customer retention like price, service quality, promotion mix, innovation and customer care. This study will analyze the implementation of the factors of  customer retention by Nepal Telecom.Int. J. Soc. Sc. Manage. Vol. 5, Issue-3: 89-97

Managing perceived risk for customer retention in e-commerce

2015 ◽  
Vol 23 (2) ◽  
pp. 145-160 ◽  
Author(s):  
Yung-Shen Yen
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Switching Costs ◽  
Service Providers ◽  
Customer Retention ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Content Type

Purpose – This paper aims to explore how perceived risk affects customer loyalty in e-commerce and how switching costs mediate in the relationship between perceived risk and customer loyalty. Design/methodology/approach – In this paper, structural equation modeling was conducted, and data on Internet shopping habits of 382 consumers in Taiwan were examined. Findings – The findings of this study revealed that lowering perceived risks can increase switching costs, which leads to customer loyalty with the service provider in e-commerce. Research limitations/implications – A sample bias may exist because the sampling was conducted through an online survey in a specific Web site. This study affirmed the theoretical framework regarding the mediation effect of switching costs on perceived risk and customer-loyalty relationships. Practical implications – To avoid the single effect of reducing perceived risk on customer loyalty, practitioners should be difficult for competitors to imitate. This can increase the barriers to competition, further lock in the customer and can prevent the switch to other service providers. Originality/value – The findings provide a new feasible approach to customer retention: a business can reduce customers’ perceived risk to increase switching costs against the competition for customer retention in e-commerce.

scholarly journals DRIVERS, INHIBITORS AND IMPLICATIONS OF EFFECTIVE COMPLAINT MANAGEMENT AMONG HEALTHCARE INSTITUTION IN AN EMERGING ECONOMY: A CASE OF THE UNIVERSITY OF GHANA HOSPITAL.

2021 ◽  
Vol 1 (2) ◽  
pp. 1-18
Author(s):  
Joseph Acheampong ◽  
Kwame Domfeh
Keyword(s):  
Customer Satisfaction ◽  
Service Delivery ◽  
Leadership Style ◽  
Customer Loyalty ◽  
Healthcare Service ◽  
Qualitative Methodology ◽  
Service Providers ◽  
Customer Retention ◽  
Structured Interviews ◽  
Complaint Management

Purpose: Complaint Management (CM) is significant in improving the quality of healthcare service delivery. There is a dearth of knowledge regarding CM in healthcare service in Ghana. This paper aims at exploring the drivers, inhibitors, implications and influence of leadership on effective CM in healthcare service delivery. Methodology: A qualitative methodology was used. Data were collected through in-depth semi-structured interviews with 20 purposively selected informants. Data were transcribed and analysed thematically. Findings: The evidence suggests that there are some notable drivers, inhibitors, and implications of CM in healthcare service delivery. The study found that customer complaint, customer satisfaction, customer feedback, customer loyalty, customer retention, quality assurance, competitive advantage, compensation, culture, and speedy recovery are the drivers to effective CM in healthcare service delivery. However, regarding the factors that inhibit effective CM in healthcare service delivery, the study found insufficient skilled personnel, inadequate technology, lack of infrastructure, inadequate resources/funds and lack of oversight responsibility or control, lack of accountability, unresponsiveness, and unacceptance of mistakes/complaint. The study provides insight that effective CM has significant implications on customer satisfaction, customer loyalty, customer retention/commitment, institutional reputation/image, organisational performance, profitability, and good staff attitude. The results of the research corroborate the perception that leadership style influences the effectiveness of CM in healthcare service delivery. Recommendation: The study strongly recommend the establishment of CM department with the requisite logistics and accessories to promote effective handling of complaint. Additionally, it endorses training programmes on building strategies to enhance effective CM which will go a long way toward allowing service providers to form strong emotional bonds with their patients. The focus of such a program should be on instilling in frontline staff who deal with disgruntled/dissatisfied customers the necessity of adopting the study's findings into their complaint handling process.

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