scholarly journals Brand Loyalty of Baby Diaper Products

2018 ◽  
Vol 21 (1) ◽  
pp. 79-88
Author(s):  
Sajeeb Kumar Shrestha

This study tries to measure the factors influencing brand loyalty of baby diapers in Kathmandu City. Primary cross section data were collected using structured questionnaires. 200 working mothers were chosen as sample of the study. Reliability analysis, descriptive statistics and regression analysis was done to filter the questions, to summarize the data and to test the hypotheses. This research confirmed convenience, product quality, design, brand experience and brand image factors are important factors for brand loyalty of baby diaper products. Price has no support for brand loyalty.

2020 ◽  
Vol 2 (1) ◽  
pp. 107
Author(s):  
Nesyana Dewi ◽  
Melti Roza Adry

This study aims to determine the effect of education, income per capita, age and knowledge on waste management in urban areas West Sumatera. This study uses secondary data in the form of cross section data of urban West Sumatera. Data obtained from BPS- Susenas West Sumatera. This study uses logistic regression analysis. The result of this study indicate that (1) education has not significant effect on waste management in urban areas West Sumatera (2) income per capita has not significant effect on waste management  in urban areas West Sumatera (3) age has not significant effect on waste management in urban areas West Sumatera (4) knowledge has a significant effect on waste management in urban areas West Sumatera


2020 ◽  
Vol 1 (6) ◽  
pp. 30-33
Author(s):  
Shahin ripon Nazmul ◽  
Riyaaz Sanjoy

This study discuses Short-term cost interpretation, regression analysis with time-series data, long term cost interpretation, Regression analysis using cross-section data, cost forecasting and Changes in the productivity of production factors. Short-term cost interpretation lead to short-term decisions, the concept of incramental costs has a very important role which includes variable costs and changes in fixed costs.  Long term cost interpretation to analyze the production function of several different firms, long-run cost estimates can be used. Based on these conditions, the estimation of long-term costs uses cross-section data. Forecasting costs for various levels of output in the coming period requires an assessment of changes in the efficiency of the production process physically, plus changes in the prices of production factors used in the production process.


2020 ◽  
Vol 2 (3) ◽  
pp. 74-82
Author(s):  
William Sanjaya ◽  
Muhammad Asdar ◽  
Abdul Razak Munir

This research aims to analyze the effect of brand image, brand experience, and brand loyalty towards purchase intention on Apple smartphones in Makassar. The method used in this research is a quantitative method using multiple regression. The population in this research was Apple Smartphone users in Makassar; the sample in this research was 100 people. Data collected using questionnaires. This study uses multiple regression analysis statistical tools; the hypothesis tested using the F test (simultaneous) and t-test (partial). The results of this research showed that brand image has a positive and significant effect on purchase intention, brand experience has a positive and significant effect on purchase intention, brand loyalty has a positive and significant effect on purchase intention. Brand image, brand experience, and brand loyalty simultaneously have a positive and significant effect on purchase intention.


2020 ◽  
Vol 8 (1) ◽  
pp. 11-22
Author(s):  
Elsya Ramadhani ◽  
Purwaka Hari Prihanto ◽  
Hardiani Hardiani

This study aims to analyze the productivity of business units and to analyze the effect of business capital, working capital, and labor on the productivity of business units in small blacksmith industries in Koto Padang Village, Tanah Kampung Subdistrict, Sungai Penuh City. This research is quantitative research and the type of data used in this study is primary data in the form of cross-section data on productivity levels, business capital variables, working capital, and labor. The sample in this study amounted to 43 respondents with the instruments used in the form of questionnaires and interviews. The data obtained were processed using SPSS20 with multiple linear regression analysis methods. The results of the study with a significant level of 10%, the business capital variable obtained a significant level of 0.060 with a significant value less than 0.1, meaning that business capital affects productivity. The working capital variable obtained a significant level of 0.037 with a significant value less than 0.1, meaning that working capital affects productivity. And the labor variable obtained a significant level of 0.288 with a significant value greater than 0.1, which means that the number of workers does not affect productivity. Keywords: Productivity, Business capital, Working capital, Labor.


The Batuk ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 43-60
Author(s):  
Sajeeb Kumar Shrestha

This study attempted to measure factors of brand image and television purchase in Kathmandu City. Descriptive and causal research design was used. Primary cross-section data were collected. Structured questionnaires were administered and 200 data were obtained. Judgmental sample technique was applied. Structural Equation Modeling (SEM) tool was used to validate the model and testing causal relationships among exogenous and endogenous constructs. It was found consumer experience and after sales service were the important factors for creating brand image in the television markets. Brand image influenced television buying behavior. But celebrity endorsement and country of origin had no influence on building brand image.


Econometrica ◽  
1969 ◽  
Vol 37 (3) ◽  
pp. 552
Author(s):  
V. K. Chetty

1986 ◽  
Vol 94 (1-4) ◽  
pp. 49-52 ◽  
Author(s):  
R. C. Hertzog ◽  
P. D. Soran ◽  
J. S. Schweitzer

2010 ◽  
Vol 68 (9) ◽  
pp. 1656-1661 ◽  
Author(s):  
M.S. Uddin ◽  
M.R. Zaman ◽  
S.M. Hossain ◽  
I. Spahn ◽  
S. Sudár ◽  
...  

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