scholarly journals Congruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance

2020 ◽  
Author(s):  
Garim Lee ◽  
Hye-Young Kim
Keyword(s):  
Customer Reviews ◽  
Mediating Role ◽  
Information Relevance ◽  
Online Customer Reviews

Fraud abroad

2019 ◽  
Vol 13 (2) ◽  
pp. 249-275
Author(s):  
Jake David Hoskins ◽  
Ryan Leick
Keyword(s):  
Sharing Economy ◽  
Gdp Per Capita ◽  
Content Type ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Level Of Economic Development ◽  
Per Capita ◽  
Using Data ◽  
Developed Nations

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

Exploring Customers’ Luxury Consumption in Restaurants: A Combined Method of Topic Modeling and Three-Factor Theory

2021 ◽  
pp. 193896552110376
Author(s):  
Wooseok Kwon ◽  
Minwoo Lee ◽  
John T. Bowen
Keyword(s):  
Topic Modeling ◽  
Service Management ◽  
Essential Elements ◽  
Luxury Consumption ◽  
Customer Reviews ◽  
Customer Perceptions ◽  
Asymmetry Analysis ◽  
Online Customer Reviews ◽  
Three Factor

This study explores customers’ perceptions and underlying factors related to luxury consumption in restaurants. Although many studies have explored customers’ consumption of luxury goods, very few of these studies involved luxury hospitality services. Furthermore, hospitality literature has rarely discussed the emerging identification of inconspicuous consumption in luxury. By applying topic modeling to analyze online customer reviews, the current study identifies the essential elements of visiting luxury restaurants. Moreover, it elicits the asymmetric role of the identified factors in accelerating overall customer satisfaction or dissatisfaction through impact-asymmetry analysis, which adopts the three-factor theory. Findings suggest that many inconspicuous factors exist in luxury consumption and that the mechanisms that affect satisfaction differ among a satisfier, a dissatisfier, and a hybrid. The acknowledgment of the asymmetric effects will help practitioners in luxury restaurants enhance their understandings of customer perceptions and efficiently improve service management and marketing.

Online customer reviews and consumer evaluation: The role of review font

2018 ◽  
Vol 55 (4) ◽  
pp. 430-440 ◽  
Author(s):  
Yunhui Huang ◽  
Changxin Li ◽  
Jiang Wu ◽  
Zhijie Lin
Keyword(s):  
Consumer Evaluation ◽  
Customer Reviews ◽  
Online Customer Reviews

Predicting the helpfulness of online customer reviews: The role of title features

2018 ◽  
Vol 62 (3) ◽  
pp. 272-287 ◽  
Author(s):  
Mina Akbarabadi ◽  
Monireh Hosseini
Keyword(s):  
Prediction Model ◽  
Real Life ◽  
Online Reviews ◽  
Machine Learning Techniques ◽  
Customer Reviews ◽  
Learning Techniques ◽  
Online Customer Reviews ◽  
Importance Analysis ◽  
Review Helpfulness

Nowadays, many people refer to online customer reviews that are available on most shopping websites to make a better purchase decision. An automated review helpfulness prediction model can help the websites to rank reviews based on their level of helpfulness. This study examines the effect of review title features on predicting the helpfulness of online reviews. Moreover, a new method is proposed to categorize action verbs in a review text. Text, reviewer, readability, and title features are the four main categories that are used in this article. We examine our proposed prediction model on two real-life Amazon datasets using machine learning techniques. The results show a promising performance of the model. However, feature importance analysis reveals the low importance of title features in the predictive model. It means that the title characteristics cannot be a powerful determinant of online review helpfulness. The results of this study can be beneficial to both buyers and website owners to have a deep insight into online reviews helpfulness.

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

2018 ◽  
Vol 21 (3) ◽  
pp. 743-762
Author(s):  
Shiksha Gupta ◽  
Gordhan K. Saini
Keyword(s):  
Information Sources ◽  
Source Credibility ◽  
Corporate Communication ◽  
Corporate Brand ◽  
Customer Reviews ◽  
Mediating Role ◽  
Perceived Credibility ◽  
Employer Brand ◽  
The Relationship

In this article, we first examine the role of perceived credibility of three information sources—customer reviews, employee testimonials and corporate communication in influencing a job seeker’s intention to apply; second, we examine the mediating role of three brand application levels (i.e., product brand, employer brand and corporate brand) between the perceived credibility of information sources and a job seeker’s intention to apply. Using a standard questionnaire, data from 385 respondents were collected and analysed using structural equation modelling (SEM). The results show that for intention to apply, the perceived credibility of employee testimonials and corporate communication was higher than the perceived credibility of customer reviews. The employer brand ‘fully’ mediates the relationship between the perceived credibility of employee testimonials and intention to apply, while the corporate brand ‘partially’ mediates the relationship between the perceived credibility of corporate communication and intention to apply. Human resource (HR) managers may thereby use employee testimonials for attracting a greater number of applications, and such recruitment communications can be complemented by corporate communication for recruitment effectiveness. Organizations looking to improve their employer brand may focus on using employee testimonials and corporate communication as their principle branding activities. This study contributes to literature related to boundary spanning benefits of strong brands.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

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