Kesetiaan Merek Vs Perilaku Berpindah:  Apakah Kecenderungan Untuk Berpindah, Persepsi Kemudahan Penggunaan, Dan Persepsi Resiko Mampu Membentuk Perilaku?

AbstractPurpose - This study is aimed to examine the effect of propensity to switch, perceived ease of use, and perceived risk on brand loyalty and switching behavior.Design/methodology/approach - Utilizing purposive random sampling, a number of 100 customers of 36 brands of 12 product categories were asked to fill in the questionnaire as primary survey data. To analyze the measurement model, structural model, and the good fit model, this study made use of the structural equation model.Findings - Propensity to switch significantly positive affects brand loyalty and switching behavior; whereas perceived of ease of use significantly positive affects brand loyalty and significantly negative affects switching behavior; and perceived risk significantly negative affects brand loyalty and significantly positive affects switching behaviorResearch limitation - A more numbers of respondents and more variations of respondents’ background should be considered for future study. A propensity to be a loyal customer variable should also be added in the model.Originality/value - This study takes a look at two different points of views of customer behaviors, those are customers who remain to stay with one brand and those are who always seek for something new and keep switching.

Download Full-text

Structural Model for Adoption and Usage of E-banking in Vietnam

Journal of Asian Business and Economic Studies ◽

10.24311/jabes/2014.220.06 ◽

2014 ◽

Vol 220 ◽

pp. 116-135

Author(s):

Thanh Nguyễn Duy ◽

THI CAO HÀO

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Structural Model ◽

Behavioral Control ◽

Ease Of Use ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Perceived Ease Of Use ◽

Independent Variables ◽

Performance Expectancy

E-banking is an inevitable trend of the banking industry in the future. E-banking benefits not only banks but also customers, so the study of models of adoption and usage of E-banking is essential. Nguyễn & Cao (2011) propose the adoption and usage of E-banking model in Vietnam - E-BAM (E-Banking Adoption Model), and their findings showed that eight following factors - performance expectancy, compatibility, perceived ease of use, perceived behavioral control, subjective norm, perceived risk in transaction, bank image, and macro impact of law - affect the E-banking adoption and E-banking adoption affects E-banking usage. However, according to some relevant theoretical models, this model does not show relationships among independent variables and the effects of independent variables on the E-banking usage. In this paper, authors re-propose a new model of E-BAM to overcome the limitations of the 2011 research, the relationships in the model were analyzed by linear structural model - SEM (Structural Equation Modeling). Factors including perceived behavioral control, compatibility, performance expectancy, bank image and perceived risk in transaction are mutually influenced and affect the E-banking adoption intention; while perceived ease of use and E-banking adoption affect the E-banking usage.

Download Full-text

Switching to Proximity Mobile Payment: Empirical Evidence from Korean Users

10.20944/preprints202105.0330.v1 ◽

2021 ◽

Author(s):

Hong-Lei Mu ◽

Young-Chan Lee

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Service Providers ◽

Ease Of Use ◽

Perceived Usefulness ◽

Switching Behavior ◽

Equation Modeling ◽

Mobile Payment ◽

Perceived Ease Of Use ◽

Modeling Analysis

Individual users' payment behaviors have changed. The diffusion of mobile devices makes people suitable for proximity mobile payment (PMP) services without the need for traditional payment. Existing mobile payment literature mainly focuses on users' adoption and continuous usage behavior, nevertheless, switching behavior on payment received little attention, especially focusing on why users switch from traditional payment to PMP. Thus, the objective of the current research is to investigate factors influencing users’ traditional payment - PMP switching to comprehend how these factors shape users’ switching intentions. We developed a traditional payment - PMP transition model based on the push-pull-mooring framework derived from migration theory. This research adopted a structural equation modeling analysis on 311 valid data. The findings indicate that a push factor drives users away from traditional payment in terms of dissatisfaction. The pull factors, including perceived substitutability and perceived usefulness, attract users to PMP. Furthermore, in terms of perceived technical compatibility, a positive mooring factor, facilitates users' switching to PMP. Negative mooring factor, in terms of perceived risk, hinder users' switching intention. However, another pull factor - perceived ease of use, failed to influence switching intention significantly. This study found some distinctions between mobile payment switching and mobile payment adoption. These findings provide pivotal insights for the mobile payment service providers.

Download Full-text

Sms Advertising in India: is Tam a Robust Model for Explaining Intention?

Organizations and Markets in Emerging Economies ◽

10.15388/omee.2012.3.1.14277 ◽

2019 ◽

Vol 3 (1) ◽

pp. 89-101 ◽

Cited By ~ 5

Author(s):

Hemant Bamoriya ◽

Rajendra Singh

Keyword(s):

Technology Acceptance ◽

Structural Equation ◽

Structural Model ◽

Measurement Model ◽

Ease Of Use ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Tam Model ◽

To Receive

This study examined mobile users’ intentions to receive SMS advertising in India using Technology Acceptance Model (TAM) as a research framework. 242 respondents completed a structured questionnaire, measuring their responses to the TAM’s five constructs. Using Structural Equation Modeling (SEM) both measurement model and structural model testing was done to analyze the data. The findings suggested that specified TAM model contributed to 81.8% of variance in the intention to receive SMS advertising and was a valid model in explaining the intention to receive SMS advertising. The study indicated that perceived utility was a much better predictor of attitude towards SMS advertising than perceived ease of use and perceived trust. The study suggested that in order to increase acceptance of SMS advertising marketers should focus more on increasing utility of SMS ads, so that users would develop positive attitudes towards SMS advertising.

Download Full-text

How Inclusive Digital Financial Services Impact User Behavior: A Case of Proximity Mobile Payment in Korea

Sustainability ◽

10.3390/su13179567 ◽

2021 ◽

Vol 13 (17) ◽

pp. 9567

Author(s):

Hong-Lei Mu ◽

Young-Chan Lee

Keyword(s):

Financial Services ◽

Perceived Risk ◽

Structural Equation ◽

Service Providers ◽

Ease Of Use ◽

Perceived Usefulness ◽

Switching Behavior ◽

Equation Modeling ◽

Mobile Payment ◽

Perceived Ease Of Use

Users’ payment behaviors have changed. The diffusion of mobile devices makes people suitable for proximity mobile payment (PMP) services without traditional payment. Existing mobile payment literature mainly focuses on the adoption and continuous usage behavior. Nevertheless, switching behavior on payment has received little attention, especially on why people switch from traditional payment to PMP. Thus, the purpose of this study is to investigate factors influencing users’ traditional payment–PMP switching to comprehend how these factors shape switching intention. To that end, we developed a traditional payment–PMP transition model based on the push–pull–mooring framework derived from migration theory. This study conducted a structural equation modeling analysis on 311 valid data. The findings indicated that a push factor drives users away from traditional payment in terms of dissatisfaction. The pull factors, including perceived substitutability and perceived usefulness, attract users to PMP. Furthermore, a positive mooring factor facilitates users’ switching intention to PMP in terms of perceived technical compatibility. The negative mooring factor, in terms of perceived risk, hinders users’ switching intention. However, another pull factor—perceived ease of use—failed to influence switching intention significantly. This study found some distinctions between mobile payment switching and mobile payment adoption. These findings provide pivotal insights for mobile payment service providers.

Download Full-text

Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike

Jurnal Manajemen dan Kearifan Lokal Indonesia ◽

10.26805/jmkli.v3i2.68 ◽

2019 ◽

Vol 3 (2) ◽

pp. 94

Author(s):

Sulaiman Sulaiman ◽

Zainal Abidin ◽

Suharno Suharno

Keyword(s):

Structural Equation Modeling ◽

Behavioral Intention ◽

Perceived Risk ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Software Analysis

Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.

Download Full-text

Enhancing Entrepreneurship

Advances in Business Strategy and Competitive Advantage - Entrepreneurial Development and Innovation in Family Businesses and SMEs ◽

10.4018/978-1-7998-3648-3.ch006 ◽

2020 ◽

pp. 87-108

Author(s):

Nikolaos G. Bitzidis ◽

Sotirios G. Dimitriadis ◽

George I. Karavasilis ◽

Evangelos C. Kehris ◽

Vasiliki G. Vrana

Keyword(s):

User Satisfaction ◽

Perceived Risk ◽

Structural Equation ◽

Public Procurement ◽

Business Environment ◽

Ease Of Use ◽

Perceived Usefulness ◽

Added Value ◽

Perceived Ease Of Use ◽

Entrepreneurial Activities

One of the major roles of governments is to create a favorable business environment for fostering entrepreneurial activities, including good infrastructure and a culture that encourages the adoption of technologies. In such a policy context, the Greek National Electronic Public Procurement System (ESIDIS) was developed. The use of ESIDIS is mandatory for the employees, and its success depends on users' satisfaction. The chapter investigates the factors influencing employees' satisfaction when using the system. Perceived usefulness, perceived ease-of-use, perceived risk, and willingness to learn were investigated using empirical research. Structural equation modeling was used for the analysis of the data. Perceived usefulness has the most significant role in determining user satisfaction while risks importance is diminished when users understand the usefulness of the system for their job performance. Managers and policymakers should take these factors into consideration in order to improve users' satisfaction and consequently maximize the added value of the system for the entrepreneurs.

Download Full-text

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

International Journal of E-Adoption ◽

10.4018/ijea.2020070101 ◽

2020 ◽

Vol 12 (2) ◽

pp. 1-15

Author(s):

A. F. M. Jalal Ahamed ◽

Yam Limbu ◽

Long Pham ◽

Ha Van Nguyen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Online Shopping ◽

Equation Model ◽

Ease Of Use ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

Download Full-text

Acceptance of Online Medical Websites: An Empirical Study in China

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph16060943 ◽

2019 ◽

Vol 16 (6) ◽

pp. 943 ◽

Cited By ~ 7

Author(s):

Yuan Tang ◽

Yu-Tao Yang ◽

Yun-Fei Shao

Keyword(s):

Public Health ◽

Technology Acceptance ◽

Rural Areas ◽

Perceived Risk ◽

Structural Equation ◽

Equation Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Medical Problems

As a new type of public health service product, online medical websites (OMWs) are becoming quite popular. OMWs can address patients’ basic medical problems remotely and give health guidance online. Compared to traditional hospitals, OMWs are more convenient and inexpensive, they can usually provide a better service for patients with poor medical conditions (especially in rural areas), and they also contribute to the rational distribution of medical resources. Therefore, key factors that affect patients’ acceptance of OMWs must be identified to contribute to public health. By integrating perceived risk (PR) and the technology acceptance model (TAM), we proposed a modified TAM and clarified how PR and other factors affect patients’ behavioral intention (BI) towards OMWs. A sample of 245 research participants in China took part in this study and the structural equation model (SEM) was used to test our hypotheses. The results revealed that perceived usefulness (PU) is a positive predictor of BI but has no significant effect on attitude (ATT), while perceived ease of use (PEOU) can affect BI through PU and attitude (ATT). Moreover, trust (TRU) was identified as a mediator of PR and PU/PEOU. Also, the doctor–patient relationship (DPR) was shown to moderate PR and TRU. In order to increase patients’ BI, OMW providers need further innovations to improve patients’ TRU and reduce their PR.

Download Full-text

INNOVATIVE CONVERGED SERVICE AND ITS ADOPTION, USE AND DIFFUSION: A HOLISTIC APPROACH TO DIFFUSION OF INNOVATIONS, COMBINING ADOPTION-DIFFUSION AND USE-DIFFUSION PARADIGMS

Journal of Business Economics and Management ◽

10.3846/16111699.2011.620147 ◽

2012 ◽

Vol 13 (2) ◽

pp. 334-343 ◽

Cited By ~ 11

Author(s):

Kazuyuki Motohashi ◽

Deog-Ro Lee ◽

Yeong-Wha Sawng ◽

Seung-Ho Kim

Keyword(s):

Technology Acceptance ◽

Diffusion Model ◽

User Satisfaction ◽

Perceived Risk ◽

Structural Model ◽

Holistic Approach ◽

Ease Of Use ◽

Perceived Ease Of Use ◽

Mediating Variables ◽

Mediating Factor

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading converged application that couples media content with telecom services, was recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM (Technology Acceptance Model) as mediating variables, and a structural model of usediffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoptiondiffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factor. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users’ satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers’ intentions to re-use IPTV was strongly influenced by its relative advantages and perceived risks.

Download Full-text

Anteseden Mobile Banking Adoption

Media Riset Bisnis & Manajemen ◽

10.25105/mrbm.v19i1.5352 ◽

2019 ◽

Vol 19 (1) ◽

pp. 45

Author(s):

Rangga Maulid Mahardika ◽

Harsini Soetomo

Keyword(s):

Structural Equation Modeling ◽

Perceived Risk ◽

Structural Equation ◽

Word Of Mouth ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Mobile Banking ◽

Perceived Ease Of Use ◽

Price Fairness

Abstrak Tujuan –Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention.Desain/Metodologi/ Pendekatan – Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini.Temuan - Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking. AbstractPurpose –The purpose of this study is to analyze the effect of self eficacy on mobile adoption through percieved risk, percieved ease of use, percieved usefulness and behavioral intentionDesign/Methodology/Approach – Using 210 respondents of active mobile banking users in last 3 months, hypotheses were tested with Structural Equation Modeling by AMOSFindings - The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value.

Download Full-text