Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2021 ◽  
pp. 984-999
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective

2021 ◽  
Vol 14 (1) ◽  
pp. 77
Author(s):  
Gilang Puspita Rini ◽  
Imroatul Khasanah
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Risk Effect ◽  
Acceptance Model

<p>This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers. </p>

A Holistic Model Proposal to Better Understand Mobile Purchases

2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Holistic Model ◽  
Acceptance Model

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

scholarly journals ANALISIS TECHNOLOGY ACCEPTANCE MODEL APLIKASI LINKAJA

2020 ◽  
Vol 13 (3) ◽  
pp. 164
Author(s):  
Anggit Esti Irawati ◽  
Ehrmann Suhartono
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model

<p>Potensi penggunaan e-money sangat besar dan menarik perhatian sebagai cara pembayaran alternatif di seluruh dunia. Pemerintah melalui Bank Indonesia menggerakkan masyarakat untuk melakukan Gerakan Nasional Non Tunai (GNNT). Namun, hanya lapisan masyarakat tertentu yang sudah terbiasa menggunakan transaksi dengan <em>e-money</em>. Sebagian masyarakat beranggapan bahwa transaksi pembayaran menggunakan <em>e-money</em> masih terdapat banyak kekurangan. Penelitian ini bertujuan untuk menguji <em>Technology Acceptance Model</em> (TAM) yaitu <em>perceived ease of use</em> dan <em>perceived usefulness</em>, selain itu juga menambahkan <em>perceived risk</em> untuk mengetahui pengaruh terhadap <em>attitude toward using</em> dan <em>actual use</em> terhadap penggunaan aplikasi LinkAja. Metode analisis menggunakan <em>Structural Equation Modeling</em> (SEM) dengan alat analisis SmartPLS. Penelitian ini dilakukan dengan metode survei dan sampel diambil menggunakan teknik <em>purposive sampling</em> terhadap responden yang menggunakan aplikasi LinkAja di seluruh Indonesia. Responden yang diperoleh sebanyak 200 responden. Hasil penelitian menunjukkan bahwa <em>perceived ease of use</em> dan <em>perceived usefulness</em> berpengaruh positif signifikan terhadap <em>attitude toward using</em> dan <em>actual use</em>. <em>Perceived risk</em> tidak berpengaruh signifikan terhadap <em>actual use</em> aplikasi LinkAja.</p>

scholarly journals TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM SURVEI BIDANG KEPENDUDUKAN DAN KELUARGA BERENCANA

2019 ◽  
Vol 9 (2) ◽  
pp. 71
Author(s):  
Sukarno Sukarno ◽  
Nur Laila Meilani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Behavior Intention ◽  
Acceptance Model

Technology Acceptance Model (TAM) dalam Survei Bidang Kependudukan danKeluarga Berencana. Terjadi perubahan dalam teknik atau cara pengumpulan data dalam surveidi bidang kependudukan dan Keluarga Berencana/KB (selanjutnya disebut Survei Kinerja danAkuntabilitas Program/SKAP) yang semula dilakukan secara manual dan paper based menjadisistem yang berbasis smartphone yang menggunakan platform Open Data Kit (ODK). Sistemini mengubah semua rangkaian pengumpulan data menjadi paperless dan electronic based.Penelitian ini bertujuan untuk (a) mengukur tingkat pengaruh perceived ease of use terhadapperceived usefulness ; (b) mengukur tingkat pengaruh perceived ease of use terhadapattitude towards using: (c) mengukur tingkat pengaruh perceived usefulness terhadap behaviorintention to use; (d) mengukur tingkat pengaruh perceived usefulness terhadap attitude towardsusing; (e) mengukur tingkat pengaruh attitude towards using terhadap behavior intention touse; dan (f) mengukur tingkat pengaruh behavior intention to use terhadap actual system usedalam survei berbasis smartphone bidang kependudukan dan keluarga berencana di PulauSumatera. Populasi dalam kajian ini adalah seluruh enumerator dan supervisor survei SKAPyang ada di Pulau Sumatera, kemudian sampelnya ditetapkan menurut teknik estimasi maximumlikehood (ML) yaitu minimal 100 dna maksimal 400 responden. Analisis data dilakukan denganSEM (Structural Equation Modelling) dengan software AMOS (Analysis of Moment Structure).Hasil penelitian ini menunjukkan bahwa dari enam hipotesis yang diajukan, terdapat dua hipotesisyang diterima, yaitu (a) perceived ease of use mempunyai hubungan yang positif denganPerceived usefulness dengan nilai CR -4.31 >±1,96 dan angka probabilitasnya 0,001 (<0,05)dan (b) behavioral Intention to Use mempunyai hubungan yang positif dengan Actual SystemUse dengan CR = 2,819 >±1,96 dan probabilitas/P = 0,005 (<0,05).

scholarly journals PENGGUNAAN TEKNOLOGY ACCAPTED MODEL (TAM) DALAM PEMBELIAN TIKET OLAHRAGA DI GAYAM BOJONEGORO

2020 ◽  
Vol 18 (3) ◽  
pp. 536-546
Author(s):  
Harjo Lukito
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Buy Back ◽  
Descriptive Survey

The purpose of this study is to find out the effective factors in making people willing to buy back sports tickets online with an approach to expanding the technology acceptance model. This research is considered to expand its functionality, descriptive survey of its systems, and focused on the Structural Equation Model (SEM). Participants are supporters of Gayam Village Volleyball Team who have purchased tickets online at least once. The review of questionnaire data was conducted using SPSS18 and AMOS20. This finding shows that relative trust has the greatest influence on people's expectations and decisions to buy back sports tickets so they have a positive view of the use of such methods. Even the perceived ease of use is second, which means that because the purchase system seems simpler, the incentive to buy will be increased. Ultimately, the utility assumption of the purchasing system will generate optimistic expectations of the use of technology.

scholarly journals ANALISIS PERILAKU PENGGUNA SISTEM INFORMASI AKADEMIK DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI UNIVERSITAS SANG BUMI RUWA JURAI BANDAR LAMPUNG

2016 ◽  
Vol 1 (1) ◽  
pp. 24-55
Author(s):  
Tedi Gunawan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Acceptance Model

Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku pengguna (user) dalam hal ini Mahasiswa Universitas Sang Bumi Ruwa Jurai Bandar Lampung dan operator masing-masing Fakultas dengan menggunakan pendekatan metode Technology Acceptance Model (TAM). Pengukuran ini dilakukan dengan menggunakan beberapa variable, diantaranya persepsi kemanfaatan penggunaan / Perceived Usefulness (PU), persepsi kemudahan penggunaan / Perceived Ease of Use (PEoU), sikap penggunaan / Attitude Toward Using (ATU), kecenderungan pengguna untuk tetap menggunakan teknologi / Behavioral Intention to Use (BITU) dan kondisi nyata penggunaan sistem informasi layanan akademik/Actual System Usage (ASU). Pengujian kesesuaian model dan hipotesis dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan menggunakan software LISREL (LInear Structural RELationship) Versi 8.72. Hasil penelitian menunjukan bahwa varibel kemudahan penggunaan / perceived ease of use (PEoU) berpengaruh pada persepsi kemanfaatan penggunaan / perceived usefulness (PU) dengan nilai Critical Ratio (CR) sebesar 2,15 (nilai CR yang disyaratkan yaitu lebih dari + 2,0), tetapi tidak berpengaruh langsung kepada sikap pengguna / Attitude Toward Using (ATU) dengan nilai CR 0,92. Dari hasil penelitian tersebut direkomendasikan adanya perbaikan pada pengembangan Sistem Informasi Akademik ini yaitu pada menu satuan acara perkuliahan, dan Tampilan.

scholarly journals THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS

2016 ◽  
Vol 7 (2) ◽  
pp. 363
Author(s):  
Rahmi Rahmi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Acceptance Model

The purpose of this research is to understand the effect of usefulness, ease of use, and enjoyment towards attitude and intention to use electronic book reader (e-reader). The conceptual model refers to Technology Acceptance Model theory. The research uses single cross-sectional descriptive research design to test the relationship among variables. Data is gathered with self-administered questionnaire survey method with Jakarta State University;s students as respondents. Hypotheses are tested with Structural Equation Model (SEM). The result shows that attitude still holds important role in forming intention, enjoyment comes as the strongest determinant for attitude and intention which emphasizes the hedonic value of e-reader, usefulness indirectly affects intention through attitude, and ease of use only affects usefulness and enjoyment but not attitude.   Keywords: perceived usefulness, perceived ease of use, perceived enjoyment, attitude, intention.

scholarly journals ANALISIS PENERIMAAN GOOGLE CLASSROOM MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN END-USER COMPUTING SATISFACTION (EUCS) (STUDI KASUS UNIVERSITAS INFORMATIKA DAN BISNIS INDONESIA)

2021 ◽  
Vol 12 (4) ◽  
pp. 259
Author(s):  
Zatin Niqotaini ◽  
Budiman Budiman
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
End User ◽  
Acceptance Model ◽  
End User Computing

ABSTRAKPandemi virus corona (COVID-19) memberikan dampak besar terhadap berbagai aktivitas manusia di seluruh dunia khususnya negara Indonesia, salah satunya aktivitas pendidikan dan kegiatan pembelajaran di kampus. Kebijakan dari pemerintah tentang WFH (work from home) menjadikan proses kegiatan pembelajaran secara tatap muka di kampus dihentikan sementara sejak bulan Maret 2020 hingga waktu yang belum dapat ditentukan. Universitas Informatika dan Bisnis Indonesia sebagai salah satu institusi pendidikan swasta di Jawa Barat, dituntut untuk mengikuti perubahan metode pembelajaran yaitu pembelajaran jarak jauh (online) yang sebelumnya menggunakan tatap muka secara langsung. Salah satu platform yang banyak digunakan adalah google classroom. Google classroom merupakan aplikasi yang memungkinkan terbentuknya kelas di dunia maya, sebagai salah satu platform yang banyak digunakan tentunya perlu diperlukan evaluasi kepuasaan pengguna terutama mahasiswa agar terdapat perbaikan kedepannya. Penelitian ini dikaji dengan menggunakan model Technology Acceptance Model (TAM) dengan mempertimbangkan faktor Persepsi Kegunaan (Perceived Usefulness), Persepsi Kemudahan Penggunaan (Perceived Ease Of Use) dan Sikap Terhadap Perilaku (Attitude Toward Using). End-User Computing Satisfaction (EUCS) dengan mempertimbangkan Isi (Content), Akurasi (Accuracy), Tampilan (Format), Kemudahan (Ease) dan Ketepatan Waktu (Timeliness). Subyek penelitian yang digunakan adalah mahasiswa di lingkungan Unibi. Hipotesis yang menghasilkan hubungan antar konstruk di dalam TAM dan EUCS diukur dengan Structural Equation Model (SEM) dan software AMOS 26. Hasil penelitian ini menunjukkan bahwa model TAM dan EUCS dapat menjelaskan faktor – faktor yang mempengaruhi penerimaan google classroom pada Unibi dimana Perceived Usefullness (PU) dipengaruhi oleh Perceived Ease of Use (PEOU) 52,2%. Attitude Toward Using (AT) dipengaruhi oleh Perceived Usefullness (PU) 34,4%, Content (CT) 25,4%, Accuracy (AC) 11,9%, dan Format (FT) 18,4%.Kata kunci : E-learning, Google Classroom, Technology Acceptance Model (TAM), End User Computing Satisfaction (EUCS).

scholarly journals Factors influencing online shopping intention: an extension of the technology acceptance model

2017 ◽  
Vol 126 (5B) ◽  
pp. 47
Author(s):  
Hà Ngọc Thắng ◽  
Nguyễn Thị Liên Hương
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Negative Effect ◽  
Multiple Regression Technique ◽  
Acceptance Model

<em>The aim of this research is to discuss and test the effect of the factors on Vietnamese consumers’ online shopping intention base on technology acceptance model. The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from EFA to Cronbach's Alpha and multiple regression technique. The results showed that perceived usefulness, perceived ease of use and trust had a positive effect on consumers’ online shopping intention. While the factor of perceived risk had a negative effect on consumers’ online shopping intention.</em>

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